Take a good look at the tweets/posts below….what’s special about them? They are funny, sassy, cool and get your attention in seconds! From Taco Bell to NASA, social media channels are crucial for every kind of brand to establish its unique image and voice, build fan following, engage followers and ultimately drive conversion. It’s a powerful tool of online marketing that doesn’t involve hard-selling, but rather banks on deep connections that address consumer sentiment, behavior and pain points.