Although there are major differences between content marketers and journalists, the two groups do have one important thing in common: They want to make their writing the best it can be. This requires a whole lot more than just writing nice turns of phrase. It requires doing research, reading widely, and interacting with others.
Don't you hate it when a speaker gets up and waxes poetically about himself for the first five minutes of a presentation? It's all me, me, me. And you're yawn, yawn, yawning. Why do you fall into a stupor of boredom when a speaker focuses on himself? "You" is missing.
A couple of months ago, Kane Jamison asked me to present at Content Harmony's first ever content meet up. I was excited, but wondered what I had to say that would actually help other copywriters. And then I realized that my MFA in creative writing means I bring a different set of tools to the keyboard than someone with a marketing background.
