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Updated by Erika on May 28, 2014
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Erika Erika
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Must Read Marketing and Social Media Books

When I'm asked for my marketing and social media book recommendations, these are the ones I always pass along.

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand [Robert Rose, Joe Pulizzi] on Amazon.com. FREE super saver shipping on qualifying offers. Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Praise for the previous edition:"[T]he subject is presented in a thoughtful, fulsome manner that nonetheless remains accessible to all readers.... Highly recommended." -ChoiceFrom Amazon reviewers:"[A]s a brand manager within a larger company, this book added depth to my basic understanding of digital marketing strategy and helped me better understand how it should be integrated into overall marketing strategy and execution.

Search and Social: The Definitive Guide to Real-Time Content Marketing

"I literally couldn't stop reading - it was that enjoyable." Kristopher B. Jones, Best-Selling Author of SEO Visual Blueprint by Wiley"Buy it for your bookshelf or download it to your tablet--this book is a must -read for today's digital marketer!" Rachel Pasqua"Finally, a full 360 view of the relationship between search and social."

Blog, Inc.: Blogging for Passion, Profit, and to Create Community

"Blog, Inc. really reads like an inspiring conversation with a great friend who is offering you her best advice over a good cup of coffee.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Faceb...

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by Crain's in 2012

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Imagine the last time you purchased something online. Did you look for it via a search engine? Or maybe a friend recommended a review on a social network? Every 60 seconds there are over 690,000 searches on Google and nearly as many updates on Facebook.

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ig...

"What To Talk About When There's Nothing to Say," from the authors of Content Rules How do you create content when you don't have breaking news to share regularly? If you want to remain relevant, you need to find a way to converse much more frequently than when you have big news.

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

Advance Praise for THE YAHOO! STYLE GUIDE"Yahoo!'s editors have given the rules of the writing road a smart and timely reboot. It's Strunk and White for the online world."-- Arianna Huffington, cofounder and editor in chief, The Huffington Post"Excellent and eminently useful book with many compelling examples of rewrites.

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

"This is a worthwhile book for anyone in business to read, not just for marketing or innovation, but also for strategy." - Journal of Consumer Marketing"...is a well-written, useful guide to how companies can empower their employees."

Youtility: Why Smart Marketing Is about Help Not Hype

"Baer soundly, effectively and skillfully proves that gratitude and good will are powerful incentives to lure new customers and keep them coming back."--SUCCESS Magazine"Trust us, this is interesting stuff, written via personal account, case studies, and other expert opinions in a way that's logical and inspiring."-- 800-CEO-READ"Youtility is a true masterpiece.

Internet Marketing 101: How Small Businesses Can Compete with the Big Guys

Small businesses often feel they are at a distinct disadvantage when competing against large
enterprises and their massive budgets. They simply don’t have the finances, experience,
and staff to compete on such a high level. This doesn’t have to be the case, though. There
are a number of great online opportunities, tools, and strategies that make it possible for
small businesses to stand up to, and compete with, the big guys.