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Updated by Nisha Gupta on Sep 02, 2020
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Nisha Gupta Nisha Gupta
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Elevate your digital strategy during the COVID-19 crisis

Brands across the globe are slowly coming to terms with the volatile business environment we have found ourselves in with the effects of the COVID-19 pandemic.

1

What is Positive Takeaway for us?

During the time of crisis and pandemic, digital will not die and will prove to be a prominent mode to reach consumers. However, it really must be kept in mind that the current global situation is extremely volatile and sensitive - so there are a few guidelines and good to know pointers to be kept in mind in order to thrive in the digital space in the current scenario. https://www.whitevox.com

2

Brands must use digital platforms to spread awareness.

Brands must use digital platforms to spread awareness.

You could lighten the mood by offering utility by emphasizing on how your products & services could help even the fortune & safe ones stuck at their homes.

3

Reaching out to your worried audience via digital platforms is the way to go

Reaching out to your worried audience via digital platforms is the way to go

This starts by informing your audience in a clear and systematic way of how the pandemic will impact the way they buy/avail your products/services.

4

Technological & innovation-driven solutions

Technological & innovation-driven solutions

More and more businesses are exploring advancements like Facebook, LinkedIn, and Instagram live to build connections with their target audience on online platforms.

5

Strongly evaluate the power of e-commerce

This time you can invest in content warehousing, building communities and strong SEO for the ecommerce domains.