Intelligence Blogs

Do you know Ad Extensions have huge impact on Ads Campaigns?
It's true especially if we are talking about Google Shopping Ads. Google Shopping Ad Extensions such as Rating, Review, Shipping labels with your shopping ads can helps to increase CTR percentage, Ad Rank and Quality score.
With our Ad intelligence solution, we compile a detail outline and provide insights into ad gaps which helps to improve Google Ads Campaigns.

Due to constant updates and changes of Google Algrorithm, Google Ads continues to be extremely complex.
However with the help of Regional Ad Intelligence, GrowByData provides in-depth data to help boost your Google Ads and Campaigns.
We help to consider least competitive hour with high returns.

Improve client ad spend by making better advertising decisions through granular price, product, and competitive insights.
Ad Intelligence Software also gives edge to your Google Ads with granular insight through dashboards, reports, and even raw data for client competitive comparisons across product.

Minimum Advertised Price popularly referred as MAP is the minimum retail price the manufacturer sets for its product that resellers or retailers agree not to go below in advertisements.
GrowByData offers MAP monitoring solution to ecommerce and retailers in order to prevent price wars between retailers and helps maintain good margins.

The ad intelligence solution tracks your strategic keywords and helps you answer questions as listed below. Ad Intelligence provides in-depth visibility and analysis of your ad’s competitive landscape, which helps you optimize your ads and boost campaign performance. Use the strategic insight provided by an Ad Intelligence platform data to take decisive action and gain a competitive edge over competitors. Boost your advertising campaign performance and increases ROAS.

If having better data can help grow your ecommerce business, then such decisions must be made.

GrowByData is one of the best out there based on Price intelligence Solutions.
Compiling a myriad of factors about competitors for best pricing solutions is one of the features of GrowByData Price Intelligence Software for retailers.

So, we help you fine tune and perfect your pricing strategy in this competitive industry. Thus price intelligence tool is the best when you are making pricing decisions.

GrowByData analyzed the 2020 market performance of apparel and accessories using our product "Price Intelligence". After successful analysis of COVID-19 data, online search demand of apparel and accessories are improving at alarming rate. Looking at our Apparel and Accessories price intelligence data of 237,426 SKUs sold by around 29,419 sellers over the last five months of 2020, prices changed on a monthly average of 55% of SKUs, combining both Amazon and Direct websites. You can see more in our blog post.

This Halloween may see a drop in shoppers visiting brick-and-mortar stores for their costumes and candies but it presents an opportunity for advertisers to focus their attention on online shoppers. To find out the ad market trends, we collected and analyzed over 530K ad data from 1,282 highly competitive keywords related to Halloween costumes and candies. We discovered that specialty stores like Party City and HalloweenCostumes.com are winning against the largest stores retailers like Amazon, Walmart, and Target.

Are you participating in Halloween this year during the pandemic? We've used our latest price intelligence insight and data to help you find the lowest prices on costumes and candy! Halloween is one of the biggest holidays for total consumer retail spending, with most spending going toward costumes and candy. To understand the current market trends, our experts collected and analyzed the retail price data of almost 2 million SKUs from 6K+ retailers and brands.
Our findings showed eBay and Walmart as the top retailers for the number of products, as well as the number of price changes.

Does Your Business Have An Effective Minimum Advertised Price Policy In Place? This Is Essential To Your Brand Value! Check Out the 6 Guidelines From Our Experts at GrowByData.
An Effective MAP Policy must mention the scope of your product pricing. There are tons of resellers who are damaging the brand value by violating map policy to get ahead in this competitive time. Only with proper policy, monitoring, and enforcement, a brand can prevent such violations.

Keyword funnel refers to using the keyword searches by users and categorizing them into the stages of where a user might be in their purchase journey. Categorizing the keywords in this fashion requires a funnel approach, as a result of going from broad subjects to more specific thoughts.
Ad Intelligence can provide granular level ad data to empower keyword funnel strategy. Advertisers can group these keywords based on purchasing funnel stages and analyze the competitive landscape, based on the funnel stages. This analysis provides insight into current competitiveness by funnel stages and reveals what’s working well and what needs improvement.

Product Title is an important component of any shopping ad’s content. It takes significant real estate on the ad auction. To optimize performance, retailers and agencies can understand ad title trends and optimize that component. The product’s title should be composed of the product category and your customers' search query tendencies.
An enriched title helps increase the Click-Through Rates (CTR) of your Google Shopping Campaigns. Displaying ads that are more likely to reflect the user’s desires can lead to an increase in traffic and conversion rate. Investing in analyzing your ad performance based on product titles means that you are taking the right steps to gain an edge over the competition.

Google shopping ad extensions help to make your ads stand out. Google Ad extension features allow you to increase your expected click-through-rate (CTR). As a result, you can improve your ad quality score and ad rank without increasing your ad spends.
Our Ad Intelligence solution collects ad details to provide insights into ad gaps that advertisers can act on to improve your Ads Campaign Performance.

Regional ad intelligence provides in-depth Ads Competition Landscape to improve your Ads Campaigns. Ad Intelligence gives unprecedented near real-time granular insights on your regional competition. The regional breakdown will give an added edge to optimize your Ads.
This software provides insights on improving ad spend with regional intelligence and analyzing your ad dynamics regionally to boost goggle ad impacts. Checkout how Ad Intelligence can help to boost your Ads Performance.

Google Shopping Ads are a great way for advertisers to get in front of the customer. Our Ad Intelligence data across many clients and categories has proven to us that the lower-priced items will drive more traffic at a lower Cost per Click and convert at a higher rate.
Our ad intelligence tool monitors, tracks, and alerts you of ad visibility and price anomaly issues on Google Shopping ads. This gives you peace of mind to focus on advertising and selling.

Online search demand and sales for Apparel and Accessories are improving. As the demand picks up with shoppers opening their wallets again, we at GrowByData believe that ecommerce retailers should capitalize on this optimism by filling their summer inventory, actively doing dynamic pricing with their cluster of competitors, smartly advertising by pushing products with enriched titles to ad channels like Google and Amazon and bidding on products with the right prices.

When demand picks up, the demand for hotel and restaurant supplies will rise and the importance for suppliers to stay price competitive will remain important as ever. We at GrowByData strongly suggest that suppliers utilize Competitive Pricing Intelligence software, understand how their competitors are pricing, and dynamically reprice to offer a competitive price.
Here are 6 useful insights to succeed in the highly competitive hotel and restaurant supply industry.

It is imperative to strictly enforce your MAP policies and build brand loyalty among your retailers and customers while maintaining your brand value. While selecting MAP monitoring software for your company, you should ensure that you opt for software that tracks and monitor all the channels like Amazon, Walmart, Google Shopping, etc.
As online shopping continues to boom through the COVID-19 pandemic, it's important to track MAP violations across all channels, thus avoiding unknown and unnecessary harm to your brand, customers, and valued retailers. Read more from our experts in our latest blog post!

Ad intelligence is an advanced tool to provide detailed insights into the advertising of any online business in near real-time. Ad Intelligence Solution provides various data based on regional dynamics, hourly basis, cross-device visibility.
Let Ad Intelligence maximize your ad impact. Use the strategic insight provided by an Ad Intelligence platform data to take decisive action and gain a competitive edge over competitors. Boost your advertising campaign performance and increases ROAS.
Use the Ad Intelligence tool to Monitor Google Shopping, Walmart, Amazon, and Target Ads. And also learn 3 ways top advertisers boost campaign performance.

This pandemic has led to a significant shift in consumer preference for online shopping. Analysis of Amazon search terms shows the major shift in terms of search term ranking and their conversion during this time of crisis. Every business needs to fight for its portion of market share regardless of situational/environmental changes & the types of product categories.
One should deploy proper strategies to negate the impact of these situations and adopt new technologies that could help them remain competitive. With our competitive ad intelligence tools, we derived various online sales data on the US market during COVID-19.

Ad Intelligence gives detailed visibility from collected PLA SERP data to uncover factors that can improve Google Ads Rank and Quality Scores. GrowByData Ad Intelligence solution provides ads competitive landscape with in-depth visibility on competitor's ad content. This offers unprecedented visibility to an ads specialist to boost Google Ads campaign Optimization process.
Boost your goggle ads campaign optimization process with near real-time daily Ad Intelligence data for your top keywords as well as to remain competitive.

Showcase ads help you make a good first impression in front of high intent audiences with the right ad specs and optimized ads. Google Showcase Ads are the next step in retailers reaching new customers. The current ad format (PLAs) was not suitable for 40% of the queries on Google Shopping. To attract and obtain new prospects, you should consider using Google Showcase Shopping Ads.
The goal of Showcase ads is to attract potential buyers at the beginning of the sales funnel. Retailers can connect with new customers using google showcase shopping ads to attract them to your products.

Showcase ads are a new option for retailers to reach new customers. It provides your online store with improved visibility by allowing you to combine a selection of related products and present them using vivid, high-quality images, and videos.
From our Ads Intelligence, we discovered 4 competition insights: Most Competitive Region and Hour, Top 10 Advertisers based on Keyword Impressions, Advertisers with #1 Showcase Ad position, and Top 10 Competitive Keywords. Google Showcase Ads are very popular, competitive, and yet a very beneficial Ad form.
Use Competitive ad intelligence on Health & Beauty keywords to optimize visibility, ad position, keywords.

Price intelligence moves the needle in online marketing. When you know your product's price competitiveness, you can adjust your prices strategically. This impacts Product Ads performance through higher conversions and sales. Large retailers may spend up to $50 million a year on Google Ads to capture customer's attention.
Lowering prices have the potential to increase sales without compromising the overall profit margin through lower CPC prices. Competitive product price, quality landing page, product page content increase conversions in Google shopping product listing ads (PLA).

Opportunity keywords have less competition, but good search volume. To optimize any marketing campaigns, Ad specialists must continuously analyze data to identify negative and opportunity keywords.
GrowByData Ad intelligence gives insights that are otherwise hidden and provides specialists with unique data to better analyze keywords for better Impression, Click Through Rate(CTR) & Average Cost of Sales(ACOS). Ad Intelligence is a simple yet powerful way to find opportunity keywords for a better Return on Ad Spend (ROAS).
Find opportunity keywords using Google Ad Intelligence. Analyze keyword impressions, CTR, and competitor's ad content for Shopping PLA & Showcase ads.