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In the coming of age digital times, there's an #onlinesolution for almost everything. Then why let cabs be anything different?

An app dedicated to hiring cabs provides a cutting-edge solution that saves everyone from the daily trouble of hiring cabs. With a simple app, commuting becomes a breeze and there's no trouble whatsoever.

If you think you have something unique to offer with a taxi app, connect with us at Consagous Technologies Pvt Ltd and witness something truly cutting-edge.

Given the times we have been living in, hanging out at our favorite places is something that isn’t possible as of now. With most of our time being spent indoors, there’s a constant need to keep ourselves occupied with something, and entertainment does indeed top the list.

Music and live-streaming apps have become strong pillars for holding the entertainment quotient intact, which is a fact.

Connect with our team at Consagous Technologies Pvt Ltd for completely professional & top-notch #entertainmentappdevelopment.

With a #BoutiqueMarketingAgency, things become a lot more flexible and personal.This personal attention is what makes choosing such an agency, the perfect decision.In Consagous Technologies Pvt Ltd, you have a company that takes utmost care to give you personalized services!Don't wait!If you have a brand that needs just the right amount of personal attention and visibility, reach out to us today!!

The last few years have seen technology made a huge impact on almost every aspect of our daily lives. Such has been the pace of advancements that it would be no surprise if the 21st century gets to be known as the century of technology in the future.

Today, every kind of hurdle has the presence of technology in its solution, which is a huge deal in itself. Industries are heavily reliant on technology for better efficiency in their organizational processes. Also, with the way how the COVID-19 pandemic made lives difficult, education also became a sector that saw huge advancement through better technology.

Educational app development services have witnessed a steady rise as a result, enabling people to have better access to teaching and learning than ever before. Thanks to technology again, the pattern of learning has completely changed.

From online learning classes to newer ways of communication between teachers and students, the road ahead is full of promise sure, the gap between education and technology has shrunk more than ever before.

Technologies That Have Brought EdTech to What it is Today

With the increased use of smartphones, tablets, and e-books, there has been a meteoric rise in educational mobile app development. With the convenience that these apps bring to the table, learning apps are here to stay, and that’s for sure.

But what about the technologies that are working behind the scenes? What are the technologies that have completely changed the face of EdTech as we know it?

Here’s a look-

Internet of Things (IoT)
With IoT, it has become possible to connect every single electronic device together to deliver a seamless and completely harmonious learning experience. This technology has made communication between teachers and students easier than ever before, ensuring that learning remains a consistent process even with a global pandemic weighing the world down.

Verified Market Research has forecasted that the market of IoT in the education sector will reach an estimated $19.7 billion by the year 2027, making it needless to say anything more about this technology and the impact it’s going to market.

Artificial Intelligence (AI)
As to how Artificial Intelligence has revolutionized the world is anybody’s guess, and the EdTech sector has been beautifully influenced by this new, cutting-edge technology. Accurate content creation, tailor-made learning procedures, live communication, and evaluation of student performances is something that AI has made an absolute breeze.

With almost the entire learning process becoming easier under the influence of AI, this technology is surely going to be integral in e-learning mobile app development.

Augmented and Virtual Reality (AR/VR)
Augmented Reality and Virtual Reality are the technological stepping stones to what will become the tech of the future. By the inclusion of simulated realities for different use cases, these two technologies are increasingly enhancing the entire e-learning scenarios.

Through such simulations, both teachers and students have a lot to enjoy and bring into effect a lot of learning through virtual methods. Complicated things will become easy to understand.

Cloud Computing
With cloud computing technology, a collaboration between teachers and students has become easier than ever, with worldwide access to learning and communication resources that make learning a very comfortable experience for everyone.

*Educational app development solutions *are increasingly providing cloud servers to teachers and students for storing their learning modules, enabling everyone to make remote learning a part of their daily lives. All with the benefits of reduced expenses, better access, and safekeeping of important information.

Gamification
If there is a piece of technology that has made learning a fun process, it surely has to be the incorporation of gamification within the different learning mobile applications.

Gamification allows students to become more involved in learning by keeping their usual pens, pencils, and papers away from themselves to enable themselves in free expression with pronounced levels of creativity and innovation.

Final Thoughts

These are just a handful of technologies that have revolutionized the Edtech sector completely. Suffice to say that this is just a start, and more new technologies will be joining this list in the future.

If you are looking to make a break into the Edtech arena, do connect once at Consagous Technologies, a leading provider of cutting-edge educational app development solutions for more than a decade.

Original Source:

https://bit.ly/3rJEOQd

Do you have an idea that you think has the potential to rock the #socialmediaapp sector, and wish to know more about the details?

Have a look at this super-short video and get in touch with us!

It will be long before a bigger revolution in technology comes about that can replace the impact of smartphones and digital technology. The extent of alterations they have made to lives all over the world will be hard to replicate, that’s for sure.

Because every piece of information can now be accessed with just a few clicks, social media apps have actually consumed a big chunk of our daily hours. In fact, the increasing number of smartphone users has been a big reason for the rise of social media app development on the whole.

Because technology is also growing at a rapid pace, vast opportunities are now opening up for everyone to explore the potential of reaching out to people with social media apps.

If you are someone looking to cash on the idea of creating a good social media platform, this guide will surely prove to be of help.

Let’s get underway then, shall we?

Social Networks

You might know names like Twitter, Facebook, and Instagram. But what exactly does the term social network refer to?

In a single line, social networks are tools that enable digital communication through which users share and consume content on a common platform. Till a few years ago, such communication tools were only confined to computer systems. However, thanks again to smartphones, people access social media at their convenience through multiple apps.

Social Media Apps- Types

Social media apps are divided into multiple categories. If you are looking to get a social media app developed, a proper understanding needs to be there of the different types of social media apps, so that the road ahead is pretty clear.

Social media apps are largely divided into the following categories-

Media Sharing Networks

The name of this category makes it pretty easy to understand. These networks allow the sharing of different kinds of content like live videos, photos, and videos. As far as this type is concerned, there is not much difference between media sharing networks and social media apps these days.

Examples- YouTube, Instagram.

Social Media Networks

The main motive behind social media networks is to facilitate the connection between different people and individuals.

Mostly, social media networks allow for resonating with different like-minded people, uploading and sharing photos and videos among many others.

Examples- Facebook, LinkedIn

Community & Discussion Forums

Such platforms help in getting answers to different queries, get new ideas, and even share their experiences.

Examples- Reddit, Quora

Blogging Platforms

Blogging social media platforms allow users to create blogs and then publish them. With writing as a hobby and great writing skills, these platforms allow for posting on multiple devices.

Example- Medium

Technologies Involved in a Social Media App

Technology stack has an important role in the perfect social networking app development. The higher the scale of the project, the more elaborate will be the technology stack.

In the present day, there is a huge number of programming languages, technologies, and frameworks that are used for developing apps and websites. Because technologies are pretty dynamic in nature, they tend to fluctuate quite a lot.

In the end, the technology you choose will have a big impact on the overall project and its goals.

Here is a brief look at the technologies that are broadly used in social media app development-

· Admin Panel

For creating a sound and efficient admin panel, Angular, jQuery, React and Material UI are taken into use.

· iOS and Android App Stack

XCode IDE, Swift, and Objective are taken help of in the case of iOS development, while Android Studio, Kotlin, Retrofit, and Java help with the Android development.

· Backend/API

To ensure a smooth operation in the backend, .NET, Ruby, Postgre DB, and Redis are in prominent use.

Time and Costs for Social Media App Development

It is important to understand that an app that’s designed and created from scratch will always stand out in performance and functionality when compared with a mere customized template of an app.

Obviously, creating a social media app will surely involve the investment of time and money.

Timeline

If we talk about the timeline, developing a typical social media app will take about 1800-2000 hours on average. These hours will typically include designing the UI/UX, app development, and other related tasks like project management, testing, and deployment.

Development Costs

The major costs in designing a social media app are involved in the amount that is being paid to developers for their services, and also the kind of features that are needed in accordance with the client’s needs.

An MVP social media app, with all the basic features and functionality, will cost around $30,000. This cost will fluctuate depending on the features that will have to be added to the MVP app.

Features that Cannot Be Ignored in a Social Media App

There are no two ways that every social media app will try to be different and offer something unique to the users but in hindsight, there are a few basic features that are very essential to every app.

Here are such basic features-

· Feed scrolling

· Liking posts on the feed

· User profile

· Chat

· Push notifications

· CMS (Content Management System) for admins and users.

· Analytics

As every new day passes by, technology takes rapid steps to more progress. If you think you have an idea for a social media app with enough firepower to make a mark in the market, you should surely take a shot at it.

You can connect with Consagous Technologies for professional social media application development and get that social media app you always wanted.

Original Source:

https://www.consagous.co/blog/create-an-amazing-social-media-app-a-complete-guide

Thanks to a troublesome 2020, brands were unable to take big calls on their design philosophies. After all, it would have been a big risk to try and tweak the brand identity with so much chaos already hampering the everyday lives of people.

But that was 2020, and whatever happened then is now past. That’s one great thing about graphic design- new years bring new opportunities, and considering how ‘boring’ 2020 was, this year will surely lend a new lease of life into graphic design.

With 2021 underway now, graphic designing companies will be incorporating a number of new trends that they feel will define this year. It’s the start of a new decade and the trends here on will actually form a foundation of graphic design trends that will govern the subsequent years.

Graphic Design Trends for 2021

To close what graphic design is all about, it’s the design process through which something simple and mundane gets transformed into something catchy and conveys a message.

Below are the trends that you will find very visible in graphic design services this year-

• More Use of Muted Colors
As far as appearance goes, muted colors have actually been a rage and will continue to be so this year as well.

If you are not aware of muted colors, they are your usual bright hues, but without their spark basically. These colors are infused with white or black to take their vibrant nature off.

Muted colors bring in a degree of simplicity with their understated nature, giving the viewers a feeling of relaxation due to their natural appeal as well.

• Preference to Designs with Geometric Shapes
A number of brands all over the world have started making use of geometric shapes in their designs. This is pretty far from the preference for abstract designs till the previous year.

In all honesty, while there was nothing wrong with abstract shapes being used, geometric shapes are perceived to represent more consistency and an organized approach.

While images may not be consistent in their style, the embedding of geometric designs still brings uniformity to every design.

*• Incorporation of Psychedelia *
Psychedelia art is an art form that draws heavy inspiration from hallucinations and was a rage during the 1960s. This same form has found preference again, as it tends to symbolize freedom and positive energy in its essence.

2021 will witness graphic designing companies making use of such intricate designs to put their intentions out to the world. In fact, these designs tend to be so delicate that it won’t be a repetitive observation the second time, or even the third time when you watch it.

• Harmonious Surrealism
Surrealism is a polite word to describe something that combines two random elements to come up with a design that is beyond the natural scheme of things.

Designers are using surrealism today by blending two things to come up with designs that are, well, there’s no other way to put it- strange yet appealing. However, it’s the creativity with which two images are combined that is the charm of this trend.

For high-end design concepts, trust this trend to continue for a pretty long time, and that includes this year as well.

• Slide Decks for Social Media
One of those rare trends that can actually be considered new. Slide decks are designs that are used for social media platforms like LinkedIn and Instagram. Though there are a lot of such platforms to support slide decks, the algorithms of these two platforms run the decks pretty smoothly.

Posts with these slide deck designs get a lot more engagement from the users, thereby providing a genuine impact with positive results for the client.

Trust professional graphic design services to keep this trend in the running for a pretty long time.

Parting Thoughts

Whatever the past year may have thrown to hamper things, the graphic design fraternity will surely be looking to turn things around this year. Every trend will alter the way things proceed, but these are some trends that will have a big impact on the design philosophies for the next few years.

Consagous Technologies one of the very well-known graphic designing companies, that’s completely informed about the latest trends in every domain that they provide services too.

Original Source:
https://bit.ly/3qokjYU

Whenever there’s a discussion on different kinds of Learning Management Systems, there will obviously be the inevitable point of Learning Management System features. For any training module, a seamless LMS is pivotal, but not everyone makes use of LMS as it needs to be.

In the world of mobile and app development, the need for a proper LMS is more, as the rapid changes in technology make it highly essential for staying relevant in the competition. Developers should be flexible enough to get a learning curve every time an opportunity presents itself.

Learning Management System (LMS)- What is it?

A Learning Management System, ideally, is a software solution that empowers companies to deliver amazing training and learning experiences. An impeccable LMS should be able to govern the training processes and programs, taking care of two very important functions-

Brings to the fore a server that makes creating, managing, and proper delivery of training modules with the data of every individual’s performance.

Has an interface that works through a browser or app, and can be accessed by everyone.

Types of LMS Systems

Learning management system software have quite a number of different types. Here are a few of them, with brief comparisons between them-

Free vs. Commercial
Free LMS systems are open-sourced products that allow creating courses for different individuals. It can be deployed easily to be accessed through any e-learning ecosystem.

A commercial LMS product is specifically designed for organizations, colleges, or other educational institutions. The commercial intent behind such a solution entails certain costs behind them.

Enterprise vs. Individual
An enterprise learning solution is usually tailor-made for large organizations, that have a workforce of more than 500 employees.

An individual LMS offers a number of features, but on a scale that depends on the requirements of individuals. A small organization can perfectly use this learning solution.

Cloud-based vs. Installed
A cloud-based LMS allows access to learning resources from any device, even remotely as everything is stored on an off-site server. Multiple features can be included on a cloud-based LMS

An installed LMS is a genuine product that is hosted on a server as per the organization’s requirements. For a bog organization, installing specific servers can incur more costs to the organization.

*Must-Have Features of LMS *

Okay, so now that there is awareness about some types of LMS software, how to select a learning management system?

To answer this, let’s dig into the features that are absolutely essential for a result-oriented LMS.

Here goes-

1- Easy to Use

A simple, intuitive interface is the first and foremost requirement for a proper LMS. It should be pretty easy to use for most users, as it’s not going to make much sense if there had to be training on learning to use the system to actually get trained for organizational functions.

No enterprise will want to spend extra hours educating its employees on how to use the LMS system appropriately. An easy-to-use LMS is critically important.

2- Personalized Experiences

A big feature of capable LMS products is how they adapt to their users’ requirements and lead them to what they are in need of. The training modules should be easy to access, and relevant to what is required.

Being aware of a learner’s training history will be helpful for any LMS to guide the users properly. Personalized learning is a feature that will take any LMS system a long way.

3- Tracking Progress

With a feature that allows the tracking of progress, being aware of a learner’s progress makes it easy for professionals to formulate a further learning strategy as per individual learner’s performance.

Performance tracking also brings an awareness of those points where more work is needed, leading to an efficient training process overall.

4- Mobile Support

Mobile learning has become a pretty common term these days, where learning is delivered via a mobile device. While a responsive design that adjusts to varying screen sizes is surely a requisite, it’s just the beginning.

With increased mobile users, the learning delivered on a mobile format tends to be more convenient and interactive, comfortably divided into smaller chunks for better learning. If the LMS you choose has mobile support, you will surely be on the right track.

5- Automatic Notifications & Alerts

Even if a learning system is loaded with features, it’s going to be very difficult for the mentors to keep a track of everyone’s progress and achievements. With an automated alerts feature, there can be timely notifications whenever a learner completes a certain training set, making it pretty easy to track regular processes through updates.

It’s important to understand that the final choice of LMS features will largely depend on the kind of requirements that you have, and they can surely vary from the ones that have been highlighted above. Get in touch with Consagous Technologies if you require cutting-edge learning management system software.

*Original Source: *

https://www.consagous.co/blog/essential-features-of-lms-that-you-cant-ignore

During the initial stages of operations, every company aims to keep things cost-effective and look up to in-house marketing as the way to go. Later on, as they grow, the marketing efforts are also aimed to be more aggressive. This is where companies start looking to get an external muscle to reach out to their potential audience better.

The prime reason to get a boutique marketing agency on board is the added level of skill and expertise that are brought to the discussion table. An in-house marketing department falls behind in the kind of exposure that’s needed to launch an effective marketing campaign when compared to an external marketing company.

A big decision that needs to be taken is to choose the kind of marketing company for your marketing requirements- should it be a full-blown marketing firm or a boutique marketing agency?

We have several reasons as to why going with a boutique digital marketing and creative agency will be a great idea for you. But, before going there, a little insight into what a boutique firm is.

Boutique Marketing Agency

Boutique agencies are small marketing companies that provide personalized services as per the requirements of their clients. Comprising a smaller workforce, the client base of boutique companies includes small organizations as well as other B2B companies.

The talent pool of boutique firms includes highly skilled professionals, who are experts in what they do. There is no need for multiple departments, and an additional workforce when limited individuals are enough.

Benefits of Hiring a Boutique Agency

Till a few years ago, hiring large marketing companies was in trend, where companies hiring expansive marketing firms were perceived as being successful.

This thought process has drastically changed. Today, a boutique marketing agency offers a lot of benefits over its more ambitious and elaborate counterpart. Here are some of them-

1- Access to Better Communication

Mostly, when dealing with large marketing companies, you get to deal with account managers or project managers who are assigned to update you regarding the progress of your campaign.

Boutique firms offer better communication, where you can easily communicate with any of the team members you want. The boutique team too, keeps you in the loop during every step of the process, making it very easy to make even the most abrupt of changes.

2- A Highly Personal Touch

Yes, a marketing company surely has more people and resources to serve you, but do they make use of the resources they advertised to you? There’s no way of knowing this!

With a boutique marketing agency, you get personalized attention to all your requirements. To add to it, anyone from the Director to a team member can connect with you and offer you recommendations or suggestions, without actually making a change in the invoice.

3- You Don’t Compromise on the Skill

If you think going for a boutique company might keep you away from a highly skilled workforce, you are mistaken.

Because the workforce in a small marketing firm is pretty limited, the talent pool is very dynamic and skilled. Every individual in such a team has a diverse background, allowing them a pretty good understanding of marketing as a whole. There is personal attention with a limited number of projects that allow for some of the best practices in a niche to be employed in the cause of your project.

You get more skill for yourself with a small marketing company, and lose out on nothing!

4- Result-Oriented Campaigns

Most companies or businesses want to focus their marketing campaigns domestically, specifically targeted customer groups. As larger companies juggle multiple projects at once, they fall short of understanding specific marketing requirements.

On the other hand, boutique ad agencies provide exactly what is needed in such situations. This happens because boutique teams have a better understanding and better connectivity in terms of the local demographics and people as well.

Moreover, the levels of creativity tend to be pretty high with boutique marketing agencies as well.

Final Word

If you are someone looking to increase the reach of your business, choosing a professional boutique digital marketing agency will provide you with the desired results quicker than you ever will if compared to a large ad agency.

Original Source:
https://bit.ly/3bkVXZH

In the last few years, technology has paved way for a lot of new changes at a pretty rapid pace. Today, every technology has customer satisfaction as its core point of focus, something that was almost impossible before. With something new coming up every day, businesses have witnessed a revolution of sorts with increased sophistication in technology.

As a result, software testing and quality assurance have changed dramatically too. The present circumstances have made quality software QA testing highly integral for businesses across all industries. While ensuring a quality product is a great idea, an interesting question pops up-

In-house QA testing or outsourcing it? Which will be a better choice?
Because competition has become very intense, impeccable quality is a mandatory requirement for any business to stay in the game. Getting professional software quality assurance service providers can help things to a great extent, enhancing the overall software development process.

We will present you with several reasons why outsourcing your software QA testing is a much better idea-

1- Swift Expansion of Resources
Anyone you bring in for your QA becomes an essential part of your team. Moreover, this does not take away your control in the slightest as you stay completely aware of the testing process and its progress. You also get to remain an active participant within the whole planning and communication process as it happens, which is just perfect!

In other words, the right outsourcing will make you feel about it like an extension of your own resources, but with increased experience and not compromising on the drain of resources.

2- Cost-Effectiveness
Involved finances are one of the most crucial things for any business, whenever outsourcing is under consideration. This thought process has become all the more critical given how the COVID-19 has taken everyone a lot of time to hit home with the fundamentals.

Outsourcing of QA and software testing is highly cost-effective as there is no need to pay huge salaries and invest time in the HR processes. A more polished workforce and consolidated infrastructure are in store for you, bringing you better returns for every penny you invested.

3- Better Understanding of Agile
Agile methodology has been nothing short of a revelation for better content creation in these digital times. To make full use of the Agile potential, you will need QA experts armed with the right kind of knowledge for a smooth development process. Agile methodology is best implemented with proper coordination among experts and involves constant innovation so that a product is not faced with constant breaks. With constantly guided testing in patches, it is easy to uncover any errors or bugs that could involve huge costs if they get discovered later on in the development process.

Only the best software testing and quality assurance services can make the most optimum use of Agile methodologies.

4- Timely Deliveries
When it is about developing any kind of software, timely delivery is always one of the most important priorities. Delayed timelines can adversely hamper the product quality with a generous splattering of bugs as well. When there is pressure to ensure delivery on time, it becomes all the more important to boost the QA testing process.

An outsourced QA testing team can handle the testing process effortlessly so that you get more time to stay on track with the development process.

5- Enhanced Flexibility
When QA is done with an outsourced team, there is a lot of flexibility in terms of what you need to spend. There are a number of instances when software becomes a little too complex to handle during the development process.

You can bring in a QA team right when the requirement arises, keeping your budget in control within it all. The sheer flexibility of resources is something that makes it enough to keep hire external services for software QA.

Conclusion
There are a number of apps that are making their way into the market every day. More or less, user expectations are on the same lines. A failed product disappears the moment it fails to impress, such is the competition.

To put it in a nutshell, if you are not knowledgeable about QA, it’s absolutely best to outsource it. Consagous Technologies has been offering professional software testing and quality assurance services for more than a decade and can be the perfect choice for you.

Original Source:
https://www.consagous.co/blog/reasons-why-outsourcing-qa-is-a-great-idea

The number of mobile phone users has exponentially over the last five years. With the way how life is becoming more connected to our phones, this growth is only expected to further rise with time.

Smartphone dominance is one of the biggest reasons why more and more businesses are trying to reach out to customers with a mobile marketing strategy. Everything about the company products and services is now accessible to customers through their mobile phones.

Desktop use has completely been taken over by the sheer functionality of mobile phones, due to which keeping things right and tight on mobiles has become very important.

Today, a mobile app development company worth its weight offers several web and app development services, which sometimes leads to a confused YOU!

Because you don’t have a lot of technical expertise, this confusion is understandable. This is why we have tried to help you make an informed choice, as to what is better- a mobile app or a mobile website.

Mobile App and Mobile Website- What Sets the Two Apart

As far as a mobile application is concerned, it is software that can be downloaded from any application store like Google Play Store or Apple App Store. Users can use the downloaded app at their convenience anytime they want, where the only small catch is if a particular app can be accessed online, offline, or both.

On the other hand, mobile websites refer to HTML pages that can be accessed by users through their mobile web browsers. The one thing to note here is that mobile websites need mandatory Internet connectivity, without which they won’t be accessed.

Mobile websites today have become pretty responsive and offer a pretty satisfying experience than they ever did. Custom software development services have advanced over the years, which can be rightly credited for such websites today.

The best way to help you make the right choice to divide the positives of each and let you decide your preference.

Mobile Website

A good mobile website has a highly responsive design and is perfectly suited for varying screen sizes. In other words, a mobile website is a customized version of your usual website, that also works on mobile screens as well.

Here are some advantages that a mobile website brings to the table-

1- Better Brand Visibility

Websites have started getting higher search engine rankings through mobile optimization, providing benefits to a huge number of brands. In terms of visibility too, Google search results are far more result-oriented as compared to rankings on pages of different app stores, helping you to better promote your brand.

2- Better Cost-Effectiveness

The overall cost of a website depends on the kind of functionality, but the mobile app development process is still much lesser when compared to a full-fledged mobile app. This happens because there is no need to optimize a mobile site for different platforms, eliminating the need for added costs.

3- Better Audience Reach

Mobile websites permit a wider audience reach as they can be accessed from any platform, and can also be shared with a larger audience base as well. Needless to say, the reach is wider as compared to a mobile app.

All said and done, mobile websites are surely a more cost-effective way to approach things, they can in no way, match the functionality of mobile applications. To add to it, a steady Internet is another must-have for mobile websites to work.

Mobile Apps

Mobile apps enjoy a high-level of user engagement as there can be images, videos, and a whole lot of added creativity that can be added in an app. Perhaps, the biggest difference between a mobile app and a mobile website is the feature set, which is on a different plain in mobile apps.

Here are some advantages of mobile applications-

1- Better Personalized Experience

Apps call for a more personalized experience as every kind of communication can be tailor-made for a particular user. Anyone can effortlessly enter their preferences to fit their requirements. Applications can also evaluate the user behavior and provide better recommendations as well.

2- Real Estate Space

Another place where mobile apps score over websites is mobile phone real estate. A mobile app is downloaded, and it occupies a certain space in the devices of users. The app logo itself is an identity, allowing for the constant advertisement of a brand.

3- Offline Access Available

Mobile apps do not need a mandatory Internet connection to work. Yes, certain features can be accessed only with the Internet, but a lot of things also work pretty well even in the offline mode.

Information and app, as a result, can be made use of at any time.

What should you Choose?

If you were expecting a winner, you were wrong. Choosing the best among a mobile app or mobile website depends on your business motive, target market, domain, and more.

If spreading the word is your thing, then mobile websites will work just fine. However, if enhanced user engagement is high on your priorities, then a mobile application will surely be a better bet.

As a website design and development company, Consagous Technologies can be a good choice for you. It has been providing professional mobile and web app development services for a long time, and it won’t disappoint you either!

Original Source:

https://bit.ly/3kgPCTc

The modern era has made customers more demanding than ever. The COVID-19 pandemic made things all the more difficult in terms of financial stability and sustenance for a huge number of brands and businesses. As a result, they have gone over to collaborate with those who offer more cost-effective deals.

There has also been a substantial increase in competition as well, due to which the retention of existing customers has become really difficult. This is exactly where customer relationship management can help out with this retention.

One amazing CRM platform which almost everybody has heard of is Salesforce and Salesforce mobile app development is on the cusp of a new era, thanks to the loyalty it enjoys among businesses all over the world.

But what to do when things go south even after adopting Salesforce?

This is what we are here for!

Customer Retention Strategies Through Salesforce

The reason for increased customer expectations is the pace at which their preferences have been rapidly evolving, a result due to which businesses too, need to upgrade their methods and strategies to keep their existing customers hooked.

If you are already not aware, the overall cost involved in retaining a customer is markedly less than the cost of bringing a new customer on board. Because Salesforce mobile app development services in USA have grown leaps and bounds, it is comparatively easier now to find out ways to keep customers.

Here are some absolutely amazing ways through which customer retention can be achieved by making use of Salesforce-

1- Central Integration of the Collected Customer Data

Data is the backbone of any company, keeping the process ongoing to enable companies in taking legitimate action. The more you are informed about your customers, the easier it is to maintain consistent relationships with them.

This is one of the biggest reasons why centralized data integration is pretty important. Proper knowledge about your customers also helps in formulating better retention strategies for them in the future as well. Without a doubt, Salesforce can be an amazing cloud-based data integration platform. With the transparency and availability of data, improvements can be worked upon very smoothly.

2- Personalizing Communication with Customers

When it comes to effective marketing strategies, personalization certainly is right there among the top ones, and Salesforce mobile app development services too can reap the benefits through such personalization.

Through Salesforce, you can gather the most important set of customer data like the location, download history, searches, and more. Through this data, you can easily send personalized emails and messages in accordance with the customers’ usage patterns.

Salesforce offers a lot of flexibility, where multiple tools can be integrated with Salesforce

3- Re-Initiate Interaction with Dormant or Inactive Customers

There are a lot of times when a particular customer entirely stops responding to your calls and emails, bringing a feeling of despair that they are now gone. As you are already aware now, retaining is less costly than acquiring a new one.

It’s not that difficult to engage a customer again. If you keep a track of how frequently a customer requires follow-ups, it’s going to be easier to keep constant engagement. Constant monitoring of customer touchpoints through efficient documentation in Salesforce will help in keeping things in check for sure.

4- Being Socially Active

With so many social media platforms showing their usability in varying aspects, it becomes pretty difficult to ensure the same level of responsiveness on every platform separately. Through the help of Salesforce though, you get to manage all your social media profiles from a single platform, making your business socially very active.

Customer queries get sorted out easily, which, for them, is nothing but better customer service, which further paves the way to brand loyalty.

Believe it or not, retention is very important

Yes, getting new customers is important, but it’s not feasible in the long-run. Keeping things running will have to include the retention of customers, and Salesforce is the best tool to make that happen.

Consagous Technologies is a company providing quality Salesforce mobile app development services in USA for more than a decade, which is a huge deal!

Original Source:
https://bit.ly/2ZMLe4S

Mobile applications have become a pretty important part of our daily lives. For users as well as enterprises, mobile apps have smoothened out things we always felt were there for us to stay and bother us a bit every single day.

For a mobile app development company, the scope to earn consistent revenue has never been higher. For enterprises too, providing their customers with an option to shop and make a purchase through a mobile app certainly brings a better customer experience.

However, developing a mobile application is one thing, and creating an app that stays relevant for a long time is another.

Mobile app development is a process that needs immaculate attention during its entire process. From planning to deployment, the more cohesive this entire process is, the more impact your mobile app will have.

Here are a few important tips that custom mobile app development services should consider taking into consideration when it is about developing a mobile app-

1- Analyze the Market & Relevant Trends

The most important tip you need to take care of is to understand if your app is needed in the market. You can get an idea with proper analysis of your target customers and also take note of the trends that are governing the present scenario.

Keep in mind that trends keep on changing, and being aware of the latest ones enhances your longevity amidst all the competition.

2- A ‘Web Service’ Approach to App Development

In the case of apps with cross-platform functionality, an abstracted code can be a good approach, because of its similarities with a Web service.

If the entire programming code is made independent of the platforms, so every programming module can be used multiple times on different platforms. Such kind of architecture can ensure that the UI code is completely separated from logic, allowing both an easy flow.

3- Be On-Board with the Right App Name

To those who say what’s in a name, considering this tip can help you out. The name of an app is the defining factor, which is why it should be very unique, creative, and catchy as well.

Any app that’s titled like a phrase will not succeed in getting a high number of users. It’s therefore advisable to keep the name to a single-word punch if possible. This will surely bring in more users to get hooked to your app and install it.

4- Be Equally Generous with All your Platforms

For any mobile app development company, it’s important to not let personal design preferences affect the quality, functions, and design of a mobile application. If personally or as a team, you prefer a particular platform, don’t let it show on the app renders.

The tip is to keep the advantages and shortcomings of every app platform in stride and create the best possible mobile application that you can. Every platform is pretty efficient in its own right. If you know the platform, every effort should be your best effort.

5- Ensure Frequent Testing

If it’s a cross-platform app that you are creating, it’s obvious that the app will have components for both cross and single-platform use. Make sure that the testing is frequent so that bugs, orientations, and app crashes do not happen right at the end.

Even if there’s a break somewhere, it can be taken care of promptly.

6- Make Your App SEO and ASO Capable

Both ASO and SEO depend on the app name you have decided to go ahead with. If the app name consists of a keyword that brings in high traffic, things become a little easy. To enhance this further, your app description too should include this keyword.

It’s a winning combination and makes it easier to rank your app organically on search engines and app stores at the same time.

At Consagous Technologies, a lot of attention is given to every part of its custom mobile app development services in USA, which ensures that every created app is completely ready to take the competition head-on with its functionality and design.

Original Source:

https://bit.ly/2NQaxAI

Two people meeting at a place for the first time, which leads to a beautiful love story. How many movies and books have shown you this thing over and over again?

Countless! Yes, we already know that.

Digitization has changed the world completely, and the dating scenario is no different. Today, there are a number of dating apps and websites where individual youngsters head to find some love and romance. In fact, dating apps have given rise to a whole new market, which Statista reports is projected to touch $3,241 million in the year 2021.

Not a small number by any means!

Online dating apps have made it highly convenient for everybody to meet new people even while staying in their homes. If you are friends with single people, you will already be aware that they have been on at least one dating app at least once, and some of them will have used more than one such app.

On the flip side, despite the surge in popularity of these apps, single people don’t usually succeed in finding the perfect match for themselves. The biggest reason for such a lackluster functionality can be due to a weak matchmaking algorithm. This is why an online dating app needs to have a proper preference-based algorithm with also something extra.

The Need for Advanced Dating Apps

As far as mobile app development goes, the benefits are only ripe when there is something unique to hook the users. The competition is pretty intense, no doubt, which makes it all the more important to have an advanced, future-proof app at all costs.

Added Features for Online Dating Apps

We will take you through some truly advanced dating app features to make sure that your app enjoys popularity from the very beginning-

Verification of User Profiles

The core motive of any app that allows people to meet also needs to take the safety of every single user into account. Connecting with new people sounds pretty exciting, but also invokes a sense of fear as well.

This is where a feature that verifies the authenticity of user-profiles becomes essential. Through this feature, users can either upload their identification documents or through mail or contact number, or even both.

Profile verification will make your app gain trust among users who are looking to get into online dating.

Conversation Starters

Without a doubt, making the first move is always an issue of dilemma. This happens because a lot of people are not sure of the right approach to actually start a conversation with someone. There are quite a few dating applications that have the feature of starting conversations that act as ‘icebreakers’.

This feature should always have liners that can be customized according to the user profiles.

Putting in a Live Video Chat Feature

Straightaway meeting a match is not something people are comfortable with during the initial stage. In case of a match, it would be much better if people could actually interact over online calls and messages before the actual meeting.

A little later after the first chat, a live video-chat feature will help them decide better if they really wish to meet the other person or not. It can be a pretty important feature in such an app.

Profile Analytics Feature

This feature would surely be a big one for all users who would want to know how they are performing in the online dating world. Analytics for user profiles will help them determine if there is a scope for further improvement in the profile to get more matches and recommendations.

Tracking profile performance will surely become one of the top features for your online dating app.

Incorporating Gamification

In the media and entertainment app development arena, gamification is a rage today. By including gamification in a mobile dating application, your app becomes more entertaining as a package.

Through different games, the app’s user engagement levels can be ensured nicely, which is an absolutely big plus.

Conclusion

By including some or all of the above-mentioned features within your matchmaking app, you can definitely help your users in finding a suitable match. The online dating scenario is on the rise, which makes it the best time to get your dating app idea on the mobile app stores.

With more than a decade in the field of entertainment app development, Consagous Technologies is a well-known company that can create a highly sophisticated online dating solution for you.

Original Source:

https://bit.ly/2OpJA6P

With the growing preference for smartphones in the world, mobile app development has become the new normal to reach out to a large number of customers without too much fuss. With each passing day, technology is empowering people to bring in cross-functionality and work on multiple platforms all at once.

Custom mobile app development services have become a rage today due to the fact that customer expectations have reached an all-time high. As a result, the mobile app development domain has been growing at a rapid pace, making applications the most trendy way of marketing and selling products online.

Mobile App Development and its Purpose
As far as the definition goes, mobile application development involves a set of strategies that help with the creation of software for various computing devices.
As far as the purpose of creating a mobile app goes, it can be put into 3 different sections-

Section 1- An app that solves some kind of problem
Perhaps the biggest reason for creating a mobile app is its ability to work without an online connection, and then also be a problem-solver to get through some sort of issue that users may, or usually face.

Section 2- Something that’s good for a few hours of entertainment
Mobile apps that are good enough to entertain normally find a large number of takers due to their high range of capabilities and fandom among a large demographic. The fact that they are free in the beginning is another positive for such apps.

Section 3- Making everyday lives easier with added value
There are certain mobile apps that provide added value to the usual services that are offered by businesses, like shared screens, meetings that involve people from various locations, and other stuff like that.

Benefits of Mobile Apps
As far as custom software development services go, here’s a look at some of the notable features of mobile applications-
Content that’s personalized

Today, people don’t have time for things that are not aimed to sort out their lives. This is where mobile apps make things better and better. They offer content that’s tailor-made to suit their needs, giving them everything exactly as per their preferences.

Make users actually ‘use’ the device features
Mobile apps help users to make the best use of their mobile features. The app code is written in such a way that the device features get seamlessly integrated into the app functions and purpose.

Apps become brand ambassadors
With a mobile app, a brand can proceed with the design in a way that they deem to be fit in attracting the masses. From the colors to every single aspect, apps become the true representation of a brand.

Better Website SEO
Yes! You heard it right. Google’s algorithm today also provides ranking to the in-app content, which can be modified from time-to-time, ultimately assisting users with their website SEO as well.

Mobile App Design Process
Designing an app involves so much more than using the already designed software. While help will always be available, app design entails an understanding of what exactly is expected from an app, and the kind of features that are supposed to be there in the final product.

Here’s a basic insight into a general app design process-
• Creating screen diagrams and user workflow.
• Coming up with wireframes.
• Finalizing the many different elements, patterns, and colors.
• Designing the perfect mockups.
• Coming up with a design prototype and then employing tests.
• Fine-tuning of created mockups based on the user feedback.

App Development Cost
The average cost of developing a mobile app with good enough features and functionality costs around $28K for iOS, while a mobile app for Android can set you back by $23K. Both these mentioned figures are average calculations, and can always differ on the number and kind of features needed.

TO CLOSE IT ALL, it’s important to understand that you are not the only one trying to connect with customers, and competitors will come up with their app offerings as well. With more lives revolving around smartphones, it’s surely the perfect time to get a mobile app for yourself.

Consagous Technologies is a mobile app development company that offers sophisticated enterprise application development services, through its team of seasoned and experienced professionals.

Original Source:
https://bit.ly/3sRdkZs

The world today is a world of marketing automation and regular business analytics. For digital marketers, process automation has become a crucial way of enhancing the overall workflow productivity and efficiency.

This is where Salesforce marketing cloud has made a lot of difference.

What is Salesforce Marketing Cloud?
With the kind of fandom it has now, it’s not surprising that Salesforce mobile app development is just going off the charts. Salesforce marketing cloud is one such addition to the expanse of this amazing CRM platform.

With this Salesforce cloud, businesses get a secure platform to scale their activities by providing automation to marketing operations, providing a delightful customer experience through complete planning and personalization for every single customer.

It is important to note that merely using Salesforce marketing cloud may not be enough. In fact, marketers tend to make a lot of mistakes, even with this tool.

Now, About those Errors...

Here are some of the top errors that marketers make with the Salesforce marketing cloud-
1- Trying to Reach Everywhere at Once
There are no two opinions on the fact that the world is more connected than ever before. This is a reason why digital marketers try to reach out and tap as many customers as they can, with the hope that this will yield better results.

This can have the opposite effect.

For reaching out to a broader audience, the entire marketing message can lose its sheen, which can take you away from your target audience too.

2- Neglecting the Marketing Goals
In recent times, digital marketing has been a very dominant force in the comprehensive marketing sector. It is a highly goal-oriented approach, where an elaborate marketing strategy will surely lead to the achievement of goals.

However, the spectacular feature sets with Salesforce custom application development and the associated marketing cloud can lead marketers to neglect the marketing goals. It’s always better to be mindful of the marketing goals when using Salesforce for any marketing procedure.

3- Forgetting the Importance of Good Content
With success, there’s always that tempting feeling to show off the customers everything about the company. In the case of customers, this will get boring for them after a certain time.

Customers need to be engaged with the kind of content they want, and not what we want to serve them with. There’s a difference, and forgetting it can lead to a lot of implications for the complete marketing strategy.

4- Not Keeping Up with Change
Recent years have seen a sort of revolution with the whole digital marketing game. There is a huge number of digital marketers that are booming on the scene, and this why staying updated with the current trends is crucial.

Constant learning is key with digital marketing, and that has to happen even with work, make no mistake about it. Marketers need to consider this learning as an investment, something that will surely generate results in the long-run.

5- Absence, or Less Hyper-Targeting
Hyper-targeting is a marketing procedure where personalized messages get sent to the target customers. There can be no compromise at all on hyper-targeting in these times when personalization has become a huge deal.

Messages need to be conveyed on those platforms where customers are most likely to come across them, which is the whole motive of hyper-targeting in the first place.

6- Not Focusing on Split Testing or A/B Testing
Split testing is essentially a marketing research method through which customers can be shown different versions of the very same campaign and then gauge their reactions to those different versions.

Missing out or having too much confidence in a particular campaign so as to ignore split testing can be disastrous when marketers get no results for their hastily executed marketing campaigns, while a campaign with a positive customer reaction will prove to be very, very effective!

To Close
Salesforce marketing cloud is a boon for marketers to personalize services for their customers more effectively than they ever thought possible. At the same time, it is important to respect the marketing fundamentals and strike a balance between technology and tradition sensibly to make campaigns tick.

Consagous Technologies is a renowned Salesforce CRM development company that is perfectly experienced in coming up with the most effective Salesforce solutions for you!

Original Source:
https://www.consagous.co/blog/mistakes-digital-marketers-make-with-salesforce-marketing-cloud

There are a lot of OTT app users in the world today, but out of this lot of people, a sizeable chunk is not aware of what an OTT app is all about. Despite the lack of awareness, Statista forecasts the OTT media revenue to go past $167 billion by 2025. It’s not too far-fetched to say that proper OTT app development can actually eliminate TV cable from their legacy of dominance.

If you are one of those with pretty limited knowledge of streaming apps, this article is just for you then.

OTT Apps- What Are They?
The full-form of OTT refers to Over The Top, where users get to stream different kinds of video content with an Internet connection right on their smart devices.

As far as the nature of this technology is concerned, there is no need for subscribing to any kind of cable subscription. Just with a downloaded app, users can watch their favorite movies and shows right at the same time.

Amazon Prime and Netflix are two of the most popular streaming platforms in the world today, that are being used on a regular basis.

There are a few types of OTT services that are available in the market which encompass this category as a whole-
• Audio
• Video
• Messaging
• VoIP
It is worth noting that out of these service categories, the video OTT category is the most sophisticated format of this technology, which translates into an amazing business opportunity for you if you are someone looking to benefit from this new trending technology.

OTT App Features
Like the story with every mobile app, there are certain features that govern the soundness of a video OTT app. Here are some of such features that are worth a mention-

Login & Sign Up
Login and Sign Up is the most essential feature, where a user enters personal details that are used to further enhance the overall user experience. In the case of a video streaming app, this process will further lead to the creation of user profiles, enabling them to log into their profile from any device. All they would need to do is enter their registered credentials.

Search Feature
Search is a crucial part in evaluating the overall experience of users. Through this feature, users can search for different content that they are looking to watch. TV shows, movies, and other random video content can be accessed through the search feature.

Just entering a name in the search bar will be enough.

Content Beyond Boundaries
With more users consuming content on your OTT app, the more will be the chances of generating more revenue. For a larger user base, it is highly recommended to include content that is not limited to just one or two languages.

Great content in multiple languages is a big plus because it gives users a lot of language options to choose from. Also, the variety of content increases for users as well.

Watchlist
Having a watchlist is another integral feature that must surely be there for the users of an OTT app. The watchlist feature allows users to mark and select the content that they will watch later.

To ensure that this feature is frequently tapped upon, users can be notified at regular intervals to have a look at their app watchlist.

Payment Gateway
Subscribing to any OTT platform is the biggest revenue churn for service providers. Usually, there is the option to choose from monthly or yearly subscription plans for users. This is why putting up a secure payment gateway in place is an absolute must.

Ensure that your OTT app developers incorporate one in place.

Screencasting
Screencasting is a highly valuable feature, which enables the users to ‘cast’ their streaming content from mobile devices to other compatible devices like TVs and desktops.
In terms of user commitment, this feature does a lot to help matters for any app owner.

Getting an OTT App Up & Running
For the purpose of getting a video streaming app developed, the first thing to decide will surely be the technology stack, which incorporates the selection of servers, security systems, and their related protocols.

However, if you are not very familiar with the technical aspects of it, hiring a professional entertainment app development company will do the trick as well.

Cost of Video Streaming App Development
There are a few important factors that you need to consider while making a cost estimate for your OTT app, which are-

• the number of features that you wish to involve within your app.
• the number of platforms your streaming app is going to be compatible with.
• the physical location of the app development company you have hired.
• the time needed to develop the app.
• the experience of your development team.

In rough terms, the cost of developing an OTT app can range from US $25K to US $45K, which can further vary on the kind of requirements that you might have.

Parting Thoughts
We have tried to include the costs, must-have features, and also the factors that will regulate the development cost of an OTT mobile app. However, there are a number of other factors which are dynamic and will come to the fore only when the app begins to get developed.

Consagous Technologies is a leading OTT app development company, perfectly aware of the perfect balance that needs to be struck to come up with a technologically streaming app solution.

Original Source:
https://www.consagous.co/blog/ott-app-development-features-costs-a-lot-more

Before we begin, here are a couple of stats-

The global technology industry will be touching the $5 trillion mark by this year, i.e. 2021, with the growth rate pegged at 4.2%.

Hardware, software, and related services make up about a major 56% of the entire technology industry.

These trends are enough to show the growing impact of technology in the world today. As it evolves, getting connected has become easier than it ever was. From online shopping to something as vital as healthcare, everything is now possible, if it is ably brought into effect with technology.

Online healthcare, or telehealth, or telemedicine has been one of the most dominant industries impacted by the boon of technology. While it had a few takers before as well, the COVID-19 pandemic led to the development of telemedicine app development solutions on a much wider scale than imagined.

Telehealth- An Overview
With telehealth, the entire doctor-patient interaction becomes smooth sailing, where all that’s needed is reimagining the doctor visit through a digital device.

Telehealth enables a remote connection between doctors and patients with the aid of suitable technology. When we say remote, we mean that these services can be easily availed by anyone, in their homes, offices, or absolutely any place else.

From the doctors’ point of view as well, telehealth allows them to provide their consultation to patients from practically anywhere all over the world. For any telemedicine app development company, time was never as good as this, in terms of opportunities.

In today’s scenario, telehealth applications are Saas (Software as a Service), providing super-easy access to both doctors and patients to go about with what they need to do. Needless to say, there are a number of benefits for both, doctors as well as patients where telehealth is concerned.

Crucial Telehealth Benefits
Here’s a look at some of the most crucial benefits of telehealth-
1- Entirely New Business Models
As a business model, telehealth has completely transformed the way of customer-based care. Telehealth allows doctors and physicians to extend their work hours beyond their physical consultation premises, which allows them to look after more patients, leading to better business and a model of increased convenience for the patients.

2- Lack of Exposure to Ailments
As far as infectious and transmissible ailments are concerned, the healthcare workers and providers are at the maximum risk of exposure, due to the physical presence of patients. With telehealth, this need for presence gets eliminated, not just for the medical professionals but also for the patients, where they don’t need to risk their health and safety to head over and present themselves to their doctor.

3- Improved Patient Engagement
Everything is becoming value-based today, in a market where the competition takes center stage. This has pushed medical services and hospitals to indulge in engagement with their patients, where they wish to take care of themselves.

Proper treatment of patients does involve the process of how they take care of themselves in-between their scheduled visits. Telehealth brings remote monitoring to the front, which allows doctors and patients both, to keep their costs in control while also keeping the healthcare quality to appreciable levels.

4- Better Clinical Workflows
Telemedicine app development services have led to telehealth solutions helping in enhancing the overall efficiency of clinical workflows. As a technological solution, things become smoother as cases get prioritized, doctor-patient communication gets improved, and existing patient data allows for better information to make informed decisions for future treatment.

As a result, the levels of patient satisfaction go through the roof, and there is marked improvement in the efficiency of medical practices.

Conclusion
Telehealth, as a term and practice, did also exist decades ago, but as a technology, its growth can truly be credited to the coronavirus pandemic. While doctors and other medical practitioners get to organize their functions more effectively, the patients get quality healthcare at just the touch of a few buttons.

The technology, as well as the trend- both are here to stay. If you are actually on the lookout for leading telemedicine app development services, Consagous Technologies is the absolute right choice. With an experienced team and the latest working technologies, you will be completely satisfied without a doubt.

Original Source:
https://www.consagous.co/blog/biggest-telehealth-benefits-for-doctors-and-patients

In recent times, telemedicine has been one of the fastest-growing industries, thanks to a global pandemic that gave rise to healthcare away from physical health premises. Telemedicine app development solutions have become the new rage, making healthcare more accessible than it ever was.

Any app development company can provide you with a telemedicine app, but do you think that’s going to be enough?

No. There’s a lot at stake as far as healthcare is concerned, and even the most menial of errors can lead to disaster.

All the more important that your app is seamless, and delivers the most amazing experience to the users, whosoever they may be- either the service providers or the patients.

*Why the Features Should be Nothing Short of Best *

At a time when social distancing and masks are quickly becoming the new normal, telemedicine has proved to be nothing short of a boon for the healthcare domain as a whole. Telemedicine solutions facilitate the connection between patients and doctors, where the interaction between them can easily do remotely as well.

Telemedicine app development services are surely making lives easier, but as far as features go, this is exactly where things become a little complicated. Yes, telemedicine has made healthcare more affordable, accessible, and highly manageable too, but this is all the more impactful with the right set of features in a telemedicine app.

Several features are basic and very common with most telehealth apps. For instance, they bring video conferencing along with audio on compatible devices to patients, which might be ‘cost-effective’, as some vendors will tell you. However, this couldn’t be further from the truth, as it is not the only thing that works.

Some Advanced Features that Set the Best Apart from the Good

Some pretty important features are not your usual features, but go a long way in enhancing the overall appeal of a telemedicine app.

Here are some of those advanced features-

1- Complete Support for Patient & Service Providers

Several telemedicine apps offer very limitedly to no support for patients or doctors, which is done to bring a low-cost app to the market. If you are aiming for your app to be a success for both doctors and patients, go for a solution that is capable to provide complete in-app support to any user accessing the app.

2- Support for Slower Connections & Bandwidth

If there is something that almost every other medical infrastructure lacks, it’s a sorted Internet connection. When connected with the video conferencing feature of these apps, the slow Internet speed is a big pain.

The moment a connection becomes slow or delayed, your entire implementation is bound to get screwed. Telemedicine app development solutions, therefore, need to be designed in a way that allows seamless functioning in less than ideal conditions in terms of Internet connectivity.

3- Scheduling For Providers

Many telemedicine apps allow online appointment requests specified for patients. As a result, the control of such applications does not remain with the service providing to the staff. Through provider scheduling, it becomes easy to decide as to when exactly the medical appointments will be available.

4- Integration with Health Records

This is one thing that can blow away even some of the best app solutions in the market. If your telemedicine app can get integrated with EHR (Electronic Health Record) system to enhance the efficiency of your team, while also reducing room for error. It becomes pretty easy then to plan appointments and delegate patient records between different systems.

5- Bring in Custom Branding

As a service provider, telemedicine services are just a source to link patients with their physicians. As a customer, patients cannot be left in the wind about who is providing them the service. This is why, in any solution, you need to include your brand identity to make your patients understand that telemedicine is an added service that you are providing.

Providing telemedicine app development services is never going to prove you wrong. A solution that consists of such features will help you achieve great heights for sure. Consagous Technologies is a leading telemedicine app development company that will make your lives easier, and also take you ahead in terms of competition as well.

Original Source:

https://bit.ly/2Q88WHs

From a small apartment building in 1999, Salesforce has evolved the idea of a cloud-CRM software despite the users doubting on any third-party storing their confidential data. It is a popular product in the CRM market and has been a renowned leader in sales automation and customer service as well for more than a decade.

It is correctly recognized as a strong tool for addressing sales, marketing challenges, and customer service.

Implementing an intelligent system like Salesforce mobile app builder, no doubt speeds up the automation of internal processes, and the search for new leads gets easier. But Salesforce mobile app development and services also have some disadvantages on its part.

Listed below are some pros and cons of different Salesforce features that would help you make smart decisions regarding its demand for execution.

Customization and Configuration

Salesforce mobile app builder has plentiful customization capabilities, that can be chosen for modification of your Salesforce solutions.

Pros:

When the default features are not sufficient enough, the Salesforce Lightning platform gives you various options to develop and customize your business processes.
There are several drag-and-drop features and coding solutions for configuration and customization including email templates, custom fields, automated workflows, and tailored dashboards for certain tasks.
Users with very minimal technical experience can easily manage the platform without any struggle.
The development of AI-powered apps becomes handy.
Cons:

If you wish your Salesforce platform to function as if it was developed in-house, you will probably need to hire an admin and a team of certified developers.
Excessive customization sometimes leads to a lower adoption level.
Over-customization gets harder for your employees to understand and this leads to poor employee productivity.
Cloud Deployment

The cloud-computing nature of Salesforce is easy to begin with. You just need to have an Internet connection and a license to use Salesforce. The platform is easy to manage and access in any well-known browser.

Pros:

Being a cloud-based CRM, Salesforce can be accessed anytime and from anywhere in the world.
The cloud deployment greatly simplifies the Salesforce administration and configuration. To address the needs of your end-users, even a single admin would be enough.
Cons:

Salesforce (or any other CRM) is fully dependent on Internet connectivity. You need a stable connection to ensure the consistency of business transactions and processes that are CRM supported.
Your lack of control over system upgrades can turn into a real-time problem for your business.
Versatile Products

A need for automation in workflows rises, as your business grows. That’s the very right time when Salesforce gets handy as you get a Salesforce product license for your company, to cover a specific business need.

However Salesforce is well-known for its sales application, it has a set of a product called Clouds that include Sales Cloud, Marketing Cloud, Service Cloud, and Commerce Cloud.

Pros:

You can build your portal or app for partner and customer communication using the lightning platform or even create a website with the help of the Salesforce solution, called site.com.
Salesforce CRM also works as a private social network for your employees.
This versatility provides data sharing opportunities to manage the multi-channel customer experiences.
Cons:

Adopting a new product to enhance your solutions would get to increased expenses. If you wish to solve the sales, marketing, and service issues with Salesforce products - get ready to pay.
There also exist certain functionality limitations with each edition of Salesforce.
Integration Capabilities

Salesforce is capable of getting integrated with various external systems such as eCommerce platforms, ERP, DMS, ITSM, or social media. This makes Salesforce, an ideal solution for automated business processes and data unification.

Pros:

Integration with external systems allows smooth and aligned business processes for multiple departments.
Salesforce has its marketplace with adaptable apps.
There are some default standard APIs and integration tools that allow aligned workflows and mutual data exchanging between the integrated systems.
It provides a platform available for utilizing and running apps.
Cons:

Integrations turn-out to be time-consuming that cause system incompatibilities, data exchange challenges, and certain technical limitations.
Sometimes the available default tools are not enough to cover specific integration needs.
Customer Service by Salesforce

Salesforce provides complete customer support via online chats, phone, and tickets.

Pros:

Users have open doors to comprehensive self-service opportunities through tutorial videos and blogs.
The users also have access to the Salesforce Trailblazer Community where they can share their ideas and experiences and can also get answers to their questions as Salesforce is always open for improvements via users’ recommendations.
Salesforce has a separate webpage to release the latest notes describing details of upcoming and past releases and an online training resource called Trailhead.
Cons:

Unfortunately, the live support being provided is not easily accessible and free 24/7.
The help provided through the self-service opportunities is also limited.
Certain customer questions asked by the users at the Trailblazer Community remain unanswered.
Now, taking into consideration all the pros and cons of Salesforce, it’s up to you to make your choice.

Salesforce can be a help to you by boosting sales productivity, supporting complex business processes, marketing teams, and customer service.

But, if you have a significantly limited budget and you aren’t prepared for huge investments into automation, integration, on-going support, and customization, Salesforce is not the best alternative.

For the best solutions related to Salesforce mobile app development services in USA, get in touch with Consagous Technologies.

Original Source:

https://bit.ly/3s4TZUx

SEO is for people who wish to focus all marketing efforts on their website. A better SEO website brings you more organic traffic. Today, SEO is one of the most used marketing techniques that is adopted by anyone who wants to have success through online presence and visibility of their website.

The major problem is that many people including webmasters, marketers, and bloggers don’t understand what SEO is all about and why is it necessary for the website. Also, a lot of people kill their content with inappropriate SEO copywriting, as they are unable to maintain the balance between SEO optimization and user experiences.

Through this blog, we will help you to know the SEO essentials and to understand the main purpose of optimization with better content.

How SEO helps?
The organic traffic discussed above consists of people who visit your website through a web search. People generally visit the top sites that they get to see on their Google search results and very few people visit the second page of search results.

To get such kind of traffic on your website, you need to get it on the top rankings, and these rankings are achieved through SEO optimization. For this, there are many SMO services providers and digital marketing services providers available in the market. You just need to Google Digital marketing services near me.

There are many other paid marketing strategies you can rely on, to increase the number of visitors to your website, but this is not a stable source of traffic in the long-term, and you need to spend a lot of money continuously to keep this process going.

Importance of SEO Optimization
One of the most important steps in SEO is to target the right keywords for your website to make sure that the visitors landing on your website find the relevant content. If you optimize using the wrong keywords, maybe you can get a lot of traffic but the visitors won’t find the relevant information and just bounce off your website.

You need to work with the right keywords so that the visitors get what they are looking for. Through this, you increase the possibility of a visitor converting into a customer.

You will get to hear that there exist many alternatives to SEO, but the real fact is that this marketing technique i.e. SEO optimization, gives you the best ROI.

With the above concepts kept in mind, let’s get to the fundamental aspects of SEO related to your content.

Website’s Speed
Website speed is the time needed by the user to open your website and it is an important factor.
When talking about your website speed from the SEO perspective, you need to consider two things:
1. One of the most important factors Google has set for ranking is “website speed”. If you have a slow website, you won’t be able to get a high rank, as Google makes sure that the fully operational sites are visible on the top search results.
2. A slow site means higher bounce rates and an inability to convert the visitors into customers. People will just bounce off your site if it takes 30 seconds to open and unfortunately, you have just lost these leads forever.

This is why you need to maintain your website speed. Google has got a PageSpeed Insight Tool that you can use to check your website’s speed and response rate.

Keywords
Regardless of whether you are talking about homepage information, product description, or blog posts all of your content and website need to have keywords. Keywords are very important for your website and its content.

You need to add them in the most possible way but make sure that you avoid keyword stuffing i.e. overloading your content with keywords. Also, avoid using irrelevant keywords or hidden keywords. Google penalizes this heavily, so make sure that your code does not carry any hidden keywords.

Website Structure
A systematic and structured website is an important factor in SEO. The overall structure needs to be intuitive, clean, easy to understand, and simple so that the users face no issue while navigating through it.

Link all of your content pages on your website’s home page, so that it gets easy for the users to navigate and find out whatever they are looking for. Also, make sure that whenever you update the website structure, you implement a 301 that leads the visitor from the old page to the new one.

The search engine crawler needs to understand the website in order to rank it. So the easier it is understood, the quicker it will be ranked and that too at a higher position.
This is how Google gives you more SEO points and your visitors will find an easy way to your website exploring all your valuable content.

URL Address
In the past, URLs were not considered to be so important for SEO. But today these URLs carry a great value. URLs show up in the search results and they strengthen the value of the keywords that are used in your website.

The results appearing in searches are greatly impacted by the URL and can also affect the viewer’s decision of visiting your website.

Google generally shortens the long URLs to make them look more clearer. Your URL should contain the information related to the title of its content or contexts.

Unique Content
Another most important aspect of SEO is to make sure that your website’s content is unique. If you are using a copied content, rest assured that your content will not be visible to anyone and also that your website may suffer a lot.

To make sure that you don’t get penalized, check Google’s content guidelines and upload appropriate content only.

Adopting the above-mentioned approaches, you will be able to rank your website better. Not only better SEO but following this guide would help you create relevant content. Always focus on organic traffic and you can always explore many opportunities through it.

If you are looking for the best SEO agency in USA, get in touch with Consagous Technologies. It is the best-known Boutique Digital marketing agency with a highly experienced and professional team. Visit www.consagous.co for more information.

Original Source:
https://bit.ly/3wgyEde

Software testing and quality assurance services have seen an increase in the last few years. Software testing and quality assurance are performed to check whether the created software fulfills the expected requirements and is free from bugs. This involves the execution of software with the help of an automated or manual or integrated testing approach to check for the points of interest.

This well-organized guide will tell you about each of these testing approaches and help you make the right choice.

Manual Testing

Manual testing is a process where the tester or the testing engineer executes the app manually without using any automated tool. Manual testing stimulates the working of the app according to the end-user perspective and checks if the app is working properly.

The main purpose of this approach is to find and resolve the faults, defects, and other issues occurring in the software.

Benefits of Manual Testing:

• Real-time testing- Minor changes are to be investigated on a priority basis.

• Quick- Relatively quick to launch.

• Flexibility- The testers using this approach have the freedom to question things and also employ creative suggestions.

• Low on cost- Manual testing is a fundamental approach and is cheap as compared to automated testing.

• Adaptability- The testing engineers can use and verify the new features or any changes in design at any point in time, without any scripts or prior preparation.

• Custom Feedback- The manual tester’s report can be used as a potential user’s feedback.

• User-Interface Feedback- UI is an important part of the software and plays an essential role, therefore manual testing is necessary.

Limitations of Manual Testing:

• Not all types of testing can be processed manually.

• Regression testing has repeated tasks to be done and that can be boring for testers.

• Such testing has possibilities of inconsistency and human error.

• Compared to automated testing, manual testing takes more time and is less efficient.

• Manual testing sometimes gets to be very expensive for large projects.

The common use of Manual testing:

Manual testing is frequently used with those testing categories which involve various functionalities and business utilities like:

• Functional testing

• Usability testing

• Low-volume regressions

• Hotfix testing

• Exploratory testing, etc.

Manual testing is suited for small-size projects that require few tests or have complicated user situations.

Automated Testing
Automated testing is the process where the tester performs automated testing efforts using scripts and various other automated tools.

*(Test Scripts are a set of limited instructions that are to be performed while performing automated testing over certain targeted platforms to validate an expected outcome or a feature.)

Automated testing requires frameworks to perform tests. Each of these frameworks is scripted with the set of rules of automation specified for the software that is to be tested.

The framework is integrated with different modules like function libraries, object details, test data sources, and other reusable components.

Benefits of Automated Testing

• Re-usability: After creation, the test codes can be used multiple times as per the requirements.

• Cost Optimization: choosing the right automation framework could optimize the testing process by providing high performance at low maintenance costs.

• Efficiency: Automated testing is proven to be more efficient.

• Quick-functioning: Compared to Manual testing, this test is faster in terms of functioning.

• Instant Results: Test results become available automatically and that too in real-time.

• Automated Tests are free from human errors.

• Reduced Cost: When used in the long run, automated testing offers low cost.

Limitations of Automated Testing

• Complicated: some of the automated tests are too complicated to perform.

• Time-consuming: these tests take time to develop and launch.

• Additional costs: Test code verification, maintenance, and testing tools increase the cost.

• Professional Skills: These tests require domain knowledge and professional programming skills for operation.

• UX testing is not possible with automated testing.

• Automated testing tools can be having their bugs.

• Automated tests investigate only the pre-defined problems.

The Common uses of Automated Testing

• Automated testing is generally used with various types of testing mentioned below:

• Performance testing

• Data-Driven testing

• Unit testing

• Functional testing (repeatable)

• Warehouse testing

• Regression testing (high-volume), etc.

Automated testing is better suited with long-lasting and large enterprises and also with relatively stable projects.

Integrated Testing

Integrated testing is a type of testing where software modules are integrated and tested as a group logically. A typical software consists of multiple modules, coded differently. The purpose of this testing is to find out defects between these modules while they are being integrated. There exist varieties of strategies for the execution of Integrated testing.

The main focus of this approach is to check data communication between these modules.

Benefits of Integrated Testing

• Appropriateness: Integration testing ensures the appropriateness of the modules and results.

• Stimulation: This testing stimulates the interaction between different modules.

• Broader test coverage: Integration testing provides broader test coverage covering multiple modules.

• Smoothening: This testing helps to smoothen the transitions among interfaces.

• Efficiency: Integrated approach impacts the overall testing efficiency of the software.

Limitations of Integration testing

• Time Taking: The modules take time to integrate and cause a delay in operation.

• Inadequate testing: lower-level modules are tested inadequately.

• Early prototypes in Integration testing are not possible.

• Null pointer exception occurs while performing this test.

Manual Testing Vs. Automated Testing Vs. Integrated Testing

Basic Definition

• Manual testing is a type of software testing where a functionality test of the software is performed manually by a testing engineer.

• Automated testing is a type of software testing where functionality tests are done using automated tools and scripts.

• Integrated testing is a type of testing where software modules are integrated and tested as a group logically.

Reliability

• Manual testing is not reliable as there exists a possibility of human error.

• Automated testing is more reliable because testing is done using tools and scripts.

• Integrated testing reliability depends on the approach used for testing because it can be performed using different approaches and each approach has its disadvantages.

Investment

• In manual testing, investment is required in human resources.

• In automated testing, investments are to be done in automated tools.

• While opting for mixed-integration testing, separate investments need to be made for top-level and lower-level modules.

Framework

• In manual testing, frameworks are not used.

• In automated testing, different frameworks like Hybrid, data-driven, keywords-driven, etc. are required for faster automation.

• In integrated testing, modules are used instead of frameworks.

Knowledge and skills

• In manual testing, product knowledge is considered to be more important than programming knowledge.

• In automated testing, one can’t prepare scripts without having programming knowledge and skills.

• In integration testing, different knowledge and skills are required depending on the approach of integration.

Time-saving

• Manual testing is more time-consuming due to human resources usage.

• Automated testing is faster than manual testing and saves more time.

• Integrated testing takes more time because it consumes a lot of time for the modules to integrate.

Batch Execution

• In manual testing, batch execution is not possible.

• In automated testing, this is possible because all the written scripts can be executed simultaneously.

• In integrated testing, batch execution is possible to a degree as it includes both manual and automated approaches.

Performance Testing

• In manual testing, performance testing is not possible.

• In automated testing, performance testing is done to check the performance of the application, using load and stress testing.

• In integrated testing, performance testing is possible only for an automated approach.

Since each testing approach has its specific pros and cons, so choosing one as the better option would be immense. While automated testing can handle complex tasks, manual testing is believed to have a lower risk for false negatives.

To deliver successful software, you need to have a manual and automated testing approach. Adding automation makes your manual approach more efficient and reliable.

Consagous Technologies is one of the best software quality assurance service providers that you will come across for your needs.

Original Source:

https://www.consagous.co/blog/manual-vs-automated-vs-integrated-whats-best-for-modern-app-testing

Covid-19 has shifted the old-school marketing strategies upside-down questioning the existing concepts of brand building and customer relations. In this blog, we treat those old concepts as myths and bring you 5 new boutique marketing concepts that turned out to be the new truth of marketing post-pandemic.

1. Myth: Marketing starts with identifying and targeting your clients.

   Truth: Marketing begins with identifying and targeting your client segment.

Creating a personal connection with a commercial message needs the client segment to be well-defined, where the targeted segment is described on multiple dimensions that influence their responsive behavior. Proper utilization of client segmentation can bring insights to the creative marketing strategy.

The Boutique marketing agency must try to communicate in very precise terms, targeting a specific segment of clients based on their characteristics and relevance, focusing less on brand name and more on product functionality.

This means that you have to understand the situations at the ground level, irrespective of country, state, or even zip codes. The marketing messages that you prepare, need to be personally relevant, arranged as per an individual’s values and situation.

1. Myth: Relationships with Clients do matter but to an extent.

   Truth: Relationships with the Clients are equivalent to everything.

Advertisements create a brand appeal first, and then this brand appeal falls to products, services, and client experiences.

It is well-known that building client relationships are very important. But, the Covid pandemic has placed a new importance on the relationship, especially in B2B sales. Prospecting for new clients requires a developed skill set that focuses on providing solutions instead of products.

After facing a virtual environment of sales, the Boutique digital marketing agency that had existing client relationships has been able to secure momentum in revenue generation.

1. Myth: Clients hope that you have what they want.

   Truth: Clients expect you to have exactly what they need.

Your clients today expect that any experience they have will be relevant, anticipatory, connected, and frictionless. They are somewhere concerned only with getting what they need and when they want it. And they always expect that nothing unwanted comes on their way.

Creating such kinds of experiences requires Boutique marketing agencies to place client’s data and necessities at the core. Data enables you to build more appropriate experiences across the 4Cs:

· Community - assembling the B2B buyers at a webinar or a virtual trade show, etc.;

· Convenience - Offering off coupons or other benefits to loyal clients;

· Content - Should be rendered in practices like mobile apps or emails; and

· Commerce - e-commerce, retail, or any hybrid experiences.

Today, most agencies are opting for a simplified approach like one-size-fits-all, but as clients demand more prominent personalization, agencies will need to use more intelligence and data to sharpen their decision-making to drive increased relevance and to build stronger client connections.

1. Myth: Addressing clients is just like dating.

   Truth: Addressing clients is just like online dating.

Previously, marketing was more about buying bulk or targeted reach at the best prices in media and just hoping to convert it into paying clients. It was more like going to various parties with the hope that you could find a date.

Now is an era of online dating and swiping your choices over apps. Today finding your perfect match is more about algorithms and data. In the terms of marketing, the era of brand marketing has inclined more towards performance marketing for generating leads and creating paying clients. Covid’s acceleration of digital channels has increased this trend.

Even though the dating strategies have shifted towards new rules, it will be necessary for agencies to leave space for both brand name and performance marketing given that the bottom-level funnel strategies drive the top-level goals, simply putting the works together.

1. Myth: Your brand should stand behind great products.

   Truth: Your brand should stand behind great values.

The Covid-19 pandemic has challenged and upended brand loyalty. The EY Future Consumer Index has presented that around 61% of consumers, based on the category, have been willing to switch from a specific brand to white label products.

The research of EY has also shown that factors like trust, social responsibility, sustainability, and ethical sourcing have turned out to be increasingly more important than product factors like pricing, quality, and convenience while the clients have to choose the services or products.

Marketing has an important role to educate the broader C-suite on the importance of brand values when talking about differentiating a post-Covid-19 marketplace.

The above-mentioned marketing truths embody this blend, mentioning the junction of operations, technologies, and strategies, needed to raise growth in the post-pandemic scenario. Accepting them creates the path for recovery and long-term sustainability. In conclusion to all the discussion, an agency should prioritize the perspective of the clients today, tomorrow, and above everything.

If you are looking for a boutique digital marketing & creative agency, Consagous Technologies is one of the best options for you. Here you could get yourself the absolute best branding campaigns and results.

Original Source:
https://www.consagous.co/blog/5-marketing-myths-about-boutique-marketing-busted

Video marketing is a tactic in which organizations and brands use communicative and involving content in the form of videos to engage, promote their brand, and educate the customers, trying to convert them into leads. The rise in video content for marketing on social media has also increased the demand for entertainment app development solutions.

Now, all you can do is just hop in the drive of creating video-based content and reap its benefits.

Let’s take a look at all that you are going to find in this blog:

· Why Video Content for Marketing?

· Does everything Go for social media videos?

· Best Practices for Social Media Video Content

· Benefits of Video Content.

· Conclusion.

Why Video Content for Marketing?

Video marketing has been evolving very fast, and so are social media platforms. From building better customer relationships and experiences to an increase in return-on-investment, compelling videos can do miracles.

Videos are believed to ignite emotions. People are more likely to respond over a video when it links somewhere to their interests directly. Those who watch videos and find them appealing and interesting will share them with their friends, family, and followers on social media.

The influence of video content is rising rapidly and it’s particularly prevailing in social media marketing. Unlike Print media and television, one can create varieties of videos at a low price and generate a higher reach.

The video contents are now essential for marketing tactics that are focused on younger generations, and when targeted the right way, it can accomplish incredible results.

Given below are few reasons that make video content necessary and why these contents are topping charts as the main focus in social media marketing with huge opportunities.

· Video content helps brands to reach new audiences.

· It offers you the opportunity to tell a story and create brand awareness.

· Videos are effective in building trust

· It provides actionable insights.

· The return on investment is tough to beat.

Does everything Go for social media videos?

Well, there is no clear segregation of what goes well for video content on social media and what doesn’t. Here we will be listing the points explaining both sides. This would bring more clarity for content creators.

Short and Clear Video (< 30 seconds) works best -

Your audience has a short attention span. You have got only a couple of seconds to grab the viewer’s attention. So try not to create something lengthy and boring. Create a video that can last as long as the viewer is interested in it.

But the thing is that this won’t fit all needs. There will be times when you would decide to go for long videos. This requirement is justified. Because when you are presenting your brand story or something that needs to be explained properly, 30 seconds won’t be enough. For this, you may need more time, probably a couple of minutes. In such cases, try keeping it relevant, interesting, and engaging.

Unique Content -

Following your competitors and using the same styles of video content doesn’t work. Although observing and adopting your competitor’s successful techniques is said to be useful, this principle may also lead to failures. The idea here is - once the audience sees different analogs of the same product, they are more likely to choose randomly without any brand affiliation.

All we’re trying to convey is that standing out from the crowd helps you grab eyeballs. And that happens when your content is way more attractive and different than what your competitors are showing.

Entertaining but Valuable Content -

An interaction of entertainment and values can help you get the right audience. Entertainment followed by values will always win viewer’s attention. With the growing popularity of video content between businesses and brands, the value being delivered by the content becomes an important engagement factor.

When a brand provides valuable content, the trustworthiness in the eyes of the customer raises. And such entertaining content is likely to get viral.

You can also take the help of the Entertainment app development tools which will make this task easier.

Best Practices for Social Media Video Content

When you are creating video content for social media, there are a lot of factors that affect their efficiency. If you do not pay attention to these factors, the final content may not perform well as per your expectations.

In case you created successful video content, it may skyrocket your business. But faulty videos may degrade your business reputation. So the best option is to create the video right on the very first go.

And that’s why we will tell you about a few best practices to be kept in mind while creating your videos.

1. Having a Strategy is a Key

Having a blueprint of your whole content plan, a realistic and clear strategy is the key to the success of any video content. No strategy means that you are like a cloud just moving in the direction of the wind. And that’s equivalent to absolute wastage of your efforts and budget.

With a proper and realistic strategy, you can set a path for your brand name and content to reach a specific audience on social media. Moreover, you have certain marketing goals, and your strategic content should always be focused on these goals.

1. Keeping Track of Everything

Your unsuccessful content will tell you a lot about what you need to avoid. These learnings would further help you in preparing newer content in an improved way. Tracking the successful contents will help you templatize things and fastens up your content creation process. You also have an option of running A/B tests against such contents to know the extent of reach that it can achieve.

In the process of keeping track of everything, you observe and learn what your audience wishes to see on the social media platforms. And then you give them what it takes.

1. Making it Mute-Proof

Upbeat music won’t create any mood and the soothing voice of the narrator won’t draw any attention.

Most viewers on social media prefer to watch the videos on mute. This is mainly because they are not always alone. It is important to prevent these situations by putting the most values into the video itself. You may either keep it all very expressive, eliminating the need for words or you can add subtitle banners appearing as the video goes.

When you add subtitles to your videos, you make sure that the actual message reaches your audience. This can also give you a great return on your investment that you have made on promotions and commercials.

Benefits of Video Content

If you’re not yet into the game, it’s high time! And if you still need some more convincing, listed below are some key benefits of video content for marketing on social media.

· Builds credibility.

· Boosts conversion rates.

· Empowers fast learning.

· Affordable and Easy

· Gains Massive Momentum vs texts

· Encourages Social Shares

Conclusion

A lot can be done when you know the direction in which you want to work. Today, video marketing is only growing in scope and you are only in a condition of your limited imagination. There is a wide range of possibilities available out there you can choose from. Video content over social media has the potential to transform your business and provide rapid results. With videos, you can reach audiences that were never seen before.

Consagous Technologies is one of the companies for Media & entertainment app development solutions. We help you with all the necessary tools needed for entertainment app development and related solutions.

Original Source:

https://www.consagous.co/blog/video-content-future-of-marketing-in-social-media

A strong sales department is one of the most essential elements of a successful business or an organization. And to maintain a high level and positive customer relationship management, today majority of companies boost their sales processes using Salesforce mobile app development services or its software, a leading CRM tool for businesses.

Through this blog, we would like to tell you about the very common mistakes that one makes while implementing Salesforce software in the sales processes.

Lack of Vision and Focus

Implementing any new software in your company without proper planning and training and also without a clear vision and specified goals can lead to disastrous losses. You should be very focused and clear about what you want to get through this implementation. You should also be aware of the Salesforce mobile app builder which is a quite popular tool for mobile app development.

Never rush the initial stages of planning as it is the foundation for a successful implementation. The better vision you have for Salesforce, the more likely you will have a successful implementation and will enjoy all the benefits of Salesforce.

Ignoring Customizations

Salesforce is a rough CRM software. As we all know that none of the two businesses are the same. If you go into the implementation process thinking that customization isn’t necessary, you’ll be realizing your mistake very soon.

Salesforce’s features have a wide range of business scenarios covered, developed with best practices, they may not tally with the exact way your business operates. Even if you don’t need to configure Salesforce, you will have to adjust your business processes to get on the same page with Salesforce. And if you opt to start tweaking Salesforce, you are going to consume a lot of time and costs that were not included in your original budget.

You can do it all alone

Salesforce software or even the Salesforce mobile app builder is generally sold as an easy to implement and get-started kind of CRM, no doubt, this would be acceptable for some organizations.

But implementing Salesforce mobile app with precision always needs experience, indeed a lot of it. The last thing you would want for your investment to go wasted or unused because you assumed that the features and functionality would be applicable for your organization.

Lack of Training

One of the most essential elements of successful Salesforce implementation is training. But the saddest part is that it’s always the most neglected one. Salesforce mobile app development services bring you one of the best CRM tools, but, when you don’t know how to use it, the solutions even from the best tools are of no use.

When using Salesforce mobile app development services or the Salesforce mobile app builder, make very sure that your employees are familiar with the available features of the Salesforce software. They need to know everything that relates to their day-to-day tasks.

Like all the companies you will also experience employee turnover. Making use of this opportunity, keep up with training and related things ensuring that all the new joinings using the system are familiar with it from the very beginning.

Lack of Data Clean Up and Migration

While it’s essential to move your data to Salesforce as soon as possible, you do need to be sure that the selected information is the right one, also be sure that you need to do a little cleaning up of the data at regular intervals. Salesforce apps can help you store, manage, and evaluate a large volume of data that can be used in a variety of ways. But if you have got incorrect or incomplete data, it’s of no use to anyone and referred to as dirty data. This collection can have anything including blank fields, error files, outdated data, etc.

But, luckily, Salesforce’s data cleansing tools will help you in getting your information back on a proper track. Also, don’t miss out on performing a migration test to prepare for any possible challenges arising during the migration process.

So, winding up, these were some of the common mistakes that companies make during the implementation of the Salesforce application development services in the system.

But if you are willing to avoid making such mistakes and saving both your time and investment, get it done by Consagous Technologies, providing the best Salesforce mobile app development services in USA. They have got answers to all your questions and the absolute best solutions to all your needs and they are a leading Salesforce mobile app development services provider in the market.

Original Source:

https://bit.ly/3ahPuz5