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Websites have become powerful marketing tools that could help businesses build a venue for success online. As the shift from brick and mortar stores to online business continues to rise, the demand for websites rises along with it. Undoubtedly, you want to be certain that your site gives the right impression of your business to your audience. When done right, it can help build your brand and in the long run, attract more potential customers.
Now, when it comes to content creation for a newly created website, every business is unique and needs something different. Whether you are a startup business or a large-scale business, here are the eleven most essential web pages that are deemed to be mission-critical for your website.
Consider your Home Page as the front door - it welcomes your visitors. When the visitors don't like what they see on the homepage, they’ll exit right away without second thoughts. This said, it’s crucial that you pay attention to the content of your home page. It should be intriguing enough to capture the attention of your visitors within seconds. Make use of engaging website copy that highlights your most compelling benefits and eye-catching visuals to draw your audience’s attention. Plus, a quick preview of your business’ products and services will be great, too.
The About Us page is an opportunity for you to tell the story of your business to your customers as well as answer their top questions such as your company’s history and what makes you special. The about page is often one of the most visited pages on any website. Visitors are eager to find out who runs the company as well as the employees behind the company. It is important that you find ways to demonstrate what is unique and wonderful about your company - don’t just stick to the cliche statements of commitment.
This page should contain the details of the products or services that you offer. Begin the page with a summary of your products or services prior to outlining them. Remember, visitors are looking for solutions to their problems. Thus, this is an opportunity for you to present how your product or service can solve their problems.
If you have more than one main product or service, don’t cram everything onto one page. Instead, you can make a dedicated page for each product or service. On top of that, provide all the facts so they can make an informed decision on whether they’re a fit for what you’ve got.
As previously mentioned, visitors have questions in mind. As such, you need to have a FAQ page to answer the top questions that your visitors may have in mind. This will save you time answering those same questions on an individual basis. When answering questions, be sure to be honest at all times. You can even use this page to address common objections about your product or service. This is one of the ways you can build trust with your customers.
Take this page as an opportunity to show off the positive reviews that your company received from your previous customers. As much as possible, include photos and contact info of the author of the review and their social media accounts (if they permit it). By doing so, it will add authenticity to each testimonial.
A dedicated Contact page is still necessary regardless of the presence of the contact information on the site’s footer. This is an opportunity for you to display all the ways potential customers can get in touch with you. Contact information such as phone number, email address, physical mailing address and fax number (if it’s available) must be included. Adding a map on the site is great and don’t forget to stick a pushpin in that map!
You might also want to add a form for them to fill in for any inquiry. Just don’t make them complete a lengthy reply form, especially one that asks personal information.
Thinking of a way to persuade your visitors about your products or services? Then, add a dedicated portfolio or gallery page. Let’s say, you’re offering photography, web design, hair styling or even house painting, then, this is the best way to show examples of your work. It works like a proof of your legitimacy, too. An online portfolio or photo gallery demonstrates the breadth of your capabilities.
Every business website should have a Blog page. Keep in mind that some customers have not decided yet whether to buy what you are offering or not. Thus, having a blog page populated with relevant and high-quality content that contains information related to your products or services. Tips, how tos and guides are the best example of content you can write about. This can be an opportunity to start a relationship with these prospective customers.Plus, it can help you gain more customers and business growth by positioning you as an industry authority.
Privacy policy contains a detailed explanation to site visitors what happens to the personal information they give you. It is a statement disclosing the way your website gathers, uses, discloses and manages your customers’ data. You must strictly adhere to your privacy policy or you’ll have issues with the law. Now, when making a privacy policy, you can make use of “Privacy Policy Template” or “Privacy Policy Generator” and just modify it based on your business’ policy.
Just like the Privacy policy page, your site needs a separate page for Terms and Conditions. It’s simply an obligatory page to be created once and probably never read - the most boring page ever existed. However, it is essential. So, basically, this page outlines the “rules” your site’s visitors must agree to abide by in order to use your website. The rules and guidelines and how your website functions must be included, too. Plus, don’t forget about the intellectual property disclosure that states that your website is your property and that it’s protected by copyright laws.
Does your business offer booking or reservation services? Then, having a booking page is of the essence! This helps customers spend less time scheduling and more time enjoying the products or services that they've reserved. Having this page is great for certain businesses since it helps automate the booking process. Customers would love the convenience of booking a hotel or restaurant reservation on their own time - no hassle. Choosing a date, picking a time and paying for the booking or reservation will all be done on your website. Plus, it’s easier and manageable on your part, too.
April is an Editor at Scoopfed, contributor at Hubpages and has been an enthusiast of food articles. She previously worked at a BPO Company and now enjoying her job as an SEO specialist at [MJwebs]...
