Larry Brauner
Search engine optimization and social media marketing can be integrated to increase the findability and usability of your web content, thereby enhancing the effectiveness of your content marketing.
Search engines and social media platforms are for many Web workers the primary sources of user traffic to their digital properties. Over the past few years however, these two very different mechanisms used to drive awareness, engagement and conversion have become intermingled as search engines increasingly leverage the data provided by users on social networks including Facebook, Twitter and Google+.
In the past year, "findability" has become something of a buzzword, yet findability is much more than a buzzword. Findability is people's ability locate and engage with your web content through a combination of search and social mechanisms. And findability convergence is interaction you create and synergy you foster between search and social strategies and techniques.
