37 Best tools for competition analysis you must use.

Google alerts will email you whenever it finds new results such as web pages, newspaper articles, blogs, or scientific research related to your search term (your competitors).

Get competitors backlinks, monitor social or website mentions, and monitor keyword mention.

Analyze your competitor's content.
With BuzzSumo you can find answers to your question like -

1. What content works the most?
2. Which network performs the best?
3. Who is sharing their content?
4. How does our content compare?

Social Mention is a simple to use social media search tool that aggregates user-generated content from across the internet into a single stream of information. It's a social media monitoring tool that allows you to track and measure what people are saying about your competitor's brand anywhere on the globe, in real-time.

Get detailed information about your competitor's website with Ubersuggest -
1. Number of organic keywords it ranks for
2. Total estimated monthly traffic for these keywords
3. Domain score (ranging from 1 to 100)
4. Backlinks
5. Traffic by month over the past 12 months

Get information with Majestic like

1. Find the best websites with our Site Explorer tool
2. Track your favorite sites with Majestic Campaigns
3. Use Link Context to find links near you and your competitors
4. Check out every site's top backlinks
5. Filter by topic, quality, language, and a range of industry-standard metrics
6. Compare top-level metrics for websites and URLs
7. Discover link opportunities by looking at your competitor websites
8. Look for mutual links between any two websites

This tool tracks what is trending in your social media circles by focusing on your specific industry. This is a tool that can be used as much for your company as for your competitive analysis.

Do you want to speed up your business on Twitter? Track your and your competitor's account as well as their followers.

With Followeraudit you can get information of the following metrics -

1. Find fake followers (their followers quality - most inactive and active follower)
2. Get an option to remove fake followers from your account.
3. Track Twitter followers growth.
4. Get detailed followers analytics.

Formerly the Google Keyword Tool and Traffic Estimator, this tool seems to have it all. Although it doesn’t focus specifically on competitor analysis, finding competitor data is one feature of the tool. Because it’s from Google, it’s considered one of the best out there.

Ahrefs is the most useful website tracking tool

Check your competitor's backlinks, explore their keywords strategy and generate keywords.

Use Siteprofiler to check the domain authority and trustworthiness of any website so you can see how important search engines view the site’s content. You can also use this tool to find your competitor’s top-performing content.

Facebook pages are a great way to increase engagement with your audience and if you want to do it better than your competitor you need the Likealyzer tool. Likealyzer will give you a free report on how your competitor’s Facebook page is performing overall and gives insights into how it can be improved.

SpyOnWeb is a website owner information tool which allows you to find out websites that belong to the same owner. ... Search for the websites that are likely to belong to the same owner. Search using domain URL, IP address, advertising ID or statistics code. All data aggregated from publicly available resources.

With SpyFu

1. Obtain a list of keywords your competitors are targeting for AdWords
2. Obtain a list of keywords your competitors are targeting in organic search

Get

1. Key performance metrics for different profiles
2. The best- and worst-performing accounts
3. The top content from various brands that you choose to monitor
4. An analysis of how engaged a particular audience is

This is a tool that has competitor data as just a small section of all it can do. You create your project, and then it will help you track and optimize your website based on the results of that project. If you want to spy on competitors, that’s an option.

Get information such as

1. Track ad production of competitors
2. Receive alerts each time a new ad or content is published
3. WhatRunsWhere Makes it Easier Access the most complete and accurate picture of the digital advertising ecosystem. Use our ad intelligence platform to discover winning strategies, learn which ads perform best and build more profitable campaigns.

With tools to compare social analytics, social engagement, social publishing, and social listing, Sprout Social has you covered. You can also check hashtag performance and Facebook reviews and track engagement on LinkedIn, Facebook, Instagram, and Twitter.

It focuses solely on competitor data. Also, it allows you to monitor affiliates and trademarks. It monitors results from Google, Bing, Yahoo, YouTube, and Baidu along with blogs, websites, forums, news, mobile, and shopping.

• Analyze best performing keywords of competitors
• Analyze best performing keywords of competitors for PPC (Google and Bing)
• Find out how much competitors spend on paid search and organic
• View the most effective ad copy of competitors
• View the data in graphic form for comparison

Track competitor’s content marketing strategies and get instant updates when they publish new content
Follow your favorite marketing blogs and learn new techniques as soon as they’re released

This is one of my personal favorites because it’s all about link building and how that relates to your content. You choose your type of report – guest posting, links pages, reviews, donations, content promotions, or giveaways – and then enter your key phrases. A list of link-building opportunities based on what you’re looking for is generated for you.

Marketing grader gives each of your competitors an overall score based on social media activity, blogging success, SEO, and lead generation.

Get the following features

• Send competitor backlinks to your inbox
• Analyze the highest and lowest domains of the links of your competitors
• Get a good picture of links that are nofollow vs. dofollow
• Compare your results with competitors thanks to the dashboard
• Find new link-building opportunities

Get information of your competitor's

• Top organic keywords
• The distribution of how these keywords rank
• Main organic competitors
• A map of where they are positioned organically
• Branded search traffic
• Paid keywords
• Backlinks
• Referring domains
• Landing pages

This one monitors your website presence on Facebook, Twitter, Google+, YouTube, Instagram, and Pinterest. With Fanpage Karma, you will analyze competitors’ profiles and manage own customer conversations.

Track your competitor's

• Number of fans
• Weekly growth
• Posts per day
• Reach per day