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Updated by Andre Oentoro on Aug 13, 2020
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7 Amazing Styles of Video Animation

As the industry grows, video production companies started popping up everywhere, which causes a fierce marketing and creativity competition. The rise of animated marketing videos in various industries is also causing demand for explainer animation as a tool to increase brand awareness. Each company tries its best to come up with video styles and new animation styles to establish a signature for their creation.

We came to 7 different styles in total and each of them requires a different animation technique that you can explore. That’s what I want to share with you right here.

*Note: Visit the original article on BreadnBeyond to discover complete animation styles

Source: https://breadnbeyond.com/explainer-video/animation-style-types/

1

Whiteboard Animation

A classic and traditional definition of explanatory video content. It is the simplest form of a 2D animation.

As you can see, this style is all about illustrations and is mostly done in black and white.

You can see the hand of the illustrator’s drawing images after images on a clean white surface to explain a concept to you. Whiteboards are by far the best bang-for-the-buck video style for corporate purposes.

Whiteboard animations
are known as the most effective type of explainer video animation thanks to its minimalistic design that allows viewers to concentrate on the content. They are also great for video series and you should definitely consider this approach.

2

Digital Cutout Animation

With the rapid growth and use of technology, traditional cutout animations are now replaced by digital animations, which is a more elaborate version of the cutout style.

This digital style is richer in the features that a simpler cutout style is lacking. Using the software, the cut-out pieces are created digitally and controlled in movie frames as needed.

3

Stop Motion Animation

Stop-motion animation is the least complex between these styles, but it involves a tedious process of taking pictures and it goes frame by frame. Not to mention that a hundred pictures can result in a video that is only a few seconds long.

The medium can be anything, including puppets, graphics, papers, and anything else you can imagine. Since this style of animation is extremely fun to watch, it’s ideal for companies that want to leave a long-lasting impression with their brand’s introduction.

4

Animated Infographic

Basically, this is a motion graphic video that aims to explain, educate, or inform based on a script. It can cover any subject and transform often boring figures into engaging, visually pleasing statistics so viewers can retain it much better.

Infographic videos rely heavily on upon, well, information. Animation like this is packed with a lot of facts, data, numbers, charts, and other kinds of statistics. Having all this data animated is very helpful in avoiding putting the viewer to sleep while reading through the data.

5

Cartoon Animation

Who says cartoons are only for kids? This style of animation is most commonly used in explainer video production. As a strong sense of humor is the main appeal of cartoon animation, it has a wide range of applications.

With this style, you can go for more fun, adventurous concept. Lots of colors, humorous bits complete with sound effects, expressive characters, and detailed environmental elements.

Some videos even add extraordinary background music to empower the story, make it more engaging, while others avoid background music to put more emphasis on the narration.

6

Kinetic Typography Animation

The idea of this style is to deliver a message through words. This type of video is quite common on the Internet, try searching ‘kinetic typography’ on Google and you’ll see what I mean.

Obviously, as the name suggests, this type of explainer video relies heavily on text and number. Coupled with relevant animation and accompanied by background music that matches the overall feel you’re going for in an ad. Kinetic typography has the power to inspire someone’s mind, express an idea and way of thinking, as well as move people’s feelings.

7

Motion Graphic Animation

Just as the name suggests, this video animation style conveys an explanation through simple animated graphics. Since there’s always constant movement, this style is designed to be engaging and easy to follow.

A motion graphics animated video explainer is incredibly fluid in various ways — you almost can’t go wrong with it, whatever the case may be. That is why motion graphics explainers are always in high demand (at least for us).

Do you want to engage the audience? Make an interactive video — it has dynamics.

If you want to pitch your brilliant ideas to investors or create a character for your brand, motion graphics look awesome and can get them easily awed.

Every movement in motion graphic videos needs a tremendous amount of attention to detail and method to execute, especially the transition between frames and movement of small objects. That’s why most of the time motion graphics take a bigger chunk of animators time (and therefore your budget) compared to other styles.