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Updated by Manik Sharma on Jan 20, 2021
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Manik Sharma Manik Sharma
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Marketing & Tech Blogs

Popular and latest blogs to keep you updated with the rising trends.

1

The Ultimate Guide To Use LinkedIn For Business

The Ultimate Guide To Use LinkedIn For Business

LinkedIn for business helps you to build reliability and you could find your place amongst the professional community. According to the top-rated Digital Marketing Company in Gurgaon, a business page on LinkedIn helps you to generate more leads, drive more website traffic and build brand awareness.LinkedIn is a professional networking platform where millions of people would log in to view various kinds of details. Having a LinkedIn for business is essential for better growth of your business.

Read More From Here>>> The Ultimate Guide To Use LinkedIn For Business

2

Tips To Increase YouTube Views For Free In 2020

Tips To Increase YouTube Views For Free In 2020

Everyday many people view about one million hours of videos on the YouTube platform. Businesses make use of YouTube to post their video content. YouTube keeps changing and growing constantly. You should get more views on YouTube platform to increase your sales. You should find out ways as to How to boost YouTube views to gain more market. In this article, you will learn a few ways that focus on the content, promotion of the video, and nurturing the relationship with your viewers to increase YouTube views for your videos.

Read More From Here>>> Tips To Increase YouTube Views For Free In 2020

3

Landing Page Optimization Tips For 2020

Landing Page Optimization Tips For 2020

Landing Page Optimization indicates the process to improve the website elements that would lead to conversions. It is, in fact, a portion of Conversion Rate Optimization (CRO) and it undergoes A/B testing that improvises on the landing page conversions.
According to the best web design company in Noida, landing page optimization does not happen in a day or two. To improve on your landing pages, you need to emphasize the data collection stage. Hence, your landing page should focus on your audience and collect more data when people visit your website. You should make informed decisions about your marketing funnel with the help of that data, then it produces more leads. These landing page optimization best practices would help you improve your landing pages so that you could get more conversions that end up in sales.

Read More From Here>>> Landing Page Optimization Tips For 2020

4

Innovative Web Design Trends To Watch For In 2020

Innovative Web Design Trends To Watch For In 2020

Web requirements keep changing every year. For the past three decades, the web has made enormous changes like no other technology and has permitted us to create experiences that we have not imagined. During the year 2020, web design trends seem limitless with the technical possibilities and web designers innovate new things, reinvent the previous styles, and continuously experiment on with the new techniques. Also, there are a few popular styles that would not go away like the colorful flat illustrations and ever-present minimalism that we are seeing for quite some time.

So, have you wondered what the web design trends 2020 would be like? If you are required to distinguish the new web design trends, you would require help from the web design company experts. Over the previous years, there has been a great advancement in technology that would help the developers to connect with the users, provide new styles that push the boundaries, a strong focus on the documentation, accessibility guidelines so that the web would be more consistent and an environment that everyone can access. In the current vast online world, it is necessary to have an incredible user experience and a creative web design to execute a successful web design. Hence, the new trend on web design should indeed make a big impact on web design for this year.
New web design trends emerge every year and the below listed are the web design trends 2020.
Read More From Here>>> Innovative Web Design Trends To Watch For In 2020

5

Step by Step Guide For Google Ads Remarketing

Step by Step Guide For Google Ads Remarketing

Remarketing, as the word suggests, is a way to target people who have already visited or taken action on your website. It allows you to display ads to those customers who have visited your site or used your mobile app. The google ads remarketing code that you implement on your website places the cookies on the browsers of people visiting your website and then serving ads to those with that cookie.
The main objective of remarketing in AdWords is to find the people who have shown sufficient interest in your products or services to visit your website. These people are more likely to convert compared to people who have not yet been to your website thereby, increasing the probability of conversion.
Let’s understand how google ads remarketing works with the help of an example. Visitors who are looking for the best PPC company in Delhi to advertise their business may go to our website: Technians.com to browse the services available, however, many visitors leave without converting (contacting us via Chat, Phone Call, Contact Us form Submission). Knowing that the visitors are potential customers, we can tag them as “site visitors”. This will then allow technians.com to deliver an advertisement to the tagged “site visitors”. You can also segment visitor groups on the basis of the pages they visited to show them highly-relevant ads and increase repeat visits to your site.
Read More From Original Source>>> Step by Step Guide For Google Ads Remarketing

6

Best SEO Tools For YouTube To Get Better Ranking For Your Videos

Best SEO Tools For YouTube To Get Better Ranking For Your Videos

In the world of digitization where anything is just a single click away, video content is the reigning king. According to the top-rated Seo Agency In Noida video content draws more than 80 percent traffic on the internet today and these figures are just going to get intensified in the coming future. Because video content is the talk of the town, the first thing that comes in our mind is the great search engine YouTube which hosts the majority of the videos on the internet.
YouTube is well known to be the second-largest search engine after Google. Since, the audience count on YouTube is colossal, more and more content creators are emerging on a day to day basis. Being a content creator all you need to do is market your YouTube videos in such a manner that they attract maximum traffic. YouTube marketing benefits both internet marketers and online business owners from the massive shift of the web towards their videos. The growing traffic received by this platform justifies that the search engine is an emerging trend and an efficient means to reach specified target audiences.
The majority of us are well aware of the basics of SEO tools for YouTube which include inculcating keywords in title, description, and tags. Since all the search engines can only crawl text — not images or audio — the content creator needs to use the video’s text at its most. That is the reason why having a full, accurate transcript is considered as an asset to the SEO tool for YouTube.So, the easiest way not to get lost in the sea of videos is to create and publish great content and then optimize those content videos using SEO tools for YouTube.
Read More From Here>>> Best SEO Tools For YouTube To Get Better Ranking For Your Videos

7

14 Best Lead Generation Strategies To Target Right People

14 Best Lead Generation Strategies To Target Right People

Are you a marketer looking out to increase lead generation? Do you see lead generation as an extremely important step for your business growth? Well, what is your point in lead generation for your business? Think for a while before you read this article. An increase in leads means that the brand is increasing its awareness along with the product and services offered to your customers interest them. This would nurture through the marketing funnel and flow into the sales pipeline. If well-planned and implemented, lead generation strategies would create a long-lasting relationship with good customers.
So, don’t you think that you need to have proper lead generation strategies in your business so that you would see your business in a good position?
That said, what is a lead generation strategy? Well, according to the Seo Agency In Delhi it includes various tactics that attract interested people and then convert them to leads. Now, what is a lead? A lead is a person who shows interest in your brand by seeing from various sources and acts on it. Leads share their contact details and indicate that they wish to connect with your business. This person has been engaged in your business website and has permitted you to connect with them. So, these people are inside your sales funnel. Lead generation is just a process to fill up your sales funnel with people who show interest in your business.

Read More From Original Source>>> 14 Best Lead Generation Strategies To Target Right People

8

Emerging Content Marketing Trends For 2020

Emerging Content Marketing Trends For 2020

A popular form of marketing that mainly focuses to create, publish, and distribute content appropriately for the target audience is called content marketing. It is mainly used by many businesses to get more attention and to generate leads, increase their customer base, generate online sales, increase online sales, enhance brand awareness, and engage online communication of users. According to the best Content Marketing Agency Gurgaon, content marketing attracts many customers for their business by creating and projecting valuable content. Content marketing is a great platform that guides companies to create a sustainable brand, provides valuable information to various customers, loyalty, and triggers a readiness to purchase products from the company and relate to the company. It also builds trust and bond with the audience. So, content marketing is even more important and has changed over the years. So, content marketing trends should be in place for you to succeed in your marketing strategy.
As you are aware that content creation is the future of any business, you should create high quality and custom content going forward. There is indeed no doubt on the efficiency of content creation but being aware of the channel type and medium to use could be a difficult one. This article briefs you on the latest content marketing trends for your business.

Read More From Original Source: Emerging Content Marketing Trends For 2020

9

Emerging Content Marketing Trends For 2020

Emerging Content Marketing Trends For 2020

A popular form of marketing that mainly focuses to create, publish, and distribute content appropriately for the target audience is called content marketing. It is mainly used by many businesses to get more attention and to generate leads, increase their customer base, generate online sales, increase online sales, enhance brand awareness, and engage online communication of users. According to the best Content Marketing Services in Gurgaon, content marketing attracts many customers for their business by creating and projecting valuable content. Content marketing is a great platform that guides companies to create a sustainable brand, provides valuable information to various customers, loyalty, and triggers a readiness to purchase products from the company and relate to the company. It also builds trust and bond with the audience. So, content marketing is even more important and has changed over the years. So, content marketing trends should be in place for you to succeed in your marketing strategy.
As you are aware that content creation is the future of any business, you should create high quality and custom content going forward. There is indeed no doubt on the efficiency of content creation but being aware of the channel type and medium to use could be a difficult one. This article briefs you on the latest content marketing trends for your business.

Read More From Original Source>>> Emerging Content Marketing Trends For 2020

10

10 Must-Try Content Marketing Tools

10 Must-Try Content Marketing Tools

Content marketing is an important platform for business success. It enables marketing organizations to modernize and centralize the upstream process of marketing right from the start to the end. According to the top Drupal development company in Delhi, content marketing includes activities related to planning, briefing, and approvals. Well, to perform content marketing, the best and ideal way to perform is to make use of content marketing tools. A content marketing tool is a must for any content marketer to conduct proper content marketing. Having a content tool in place based on your requirements helps you to perform work faster and effectively.
So, for effective content marketing, there are various content strategy tools that you could make use of that is ideal for your business. Let’s discuss the best content marketing tools.

HubSpot – The top content marketing tools provided by HubSpot is a powerful tool and most of its tools are free to use. Its tool includes:

  • A commanding form builder
  • Popup tools
  • Chatbots
  • Live chat
  • All-in-one WordPress plugin HubSpot also has a world-class content management system and a commanding marketing automation platform and helps you to centralize all that you have to a CRM.

Read More From Original Source: 10 Must-Try Content Marketing Tools

11

Top 12 Google Analytics Metrics To Pursue In 2020

Top 12 Google Analytics Metrics To Pursue In 2020

If there is one thing that the business owners look out for always, it is the data. For any website, where does the data come from? What helps the business owner to transform the consumer data into actionable business understandings.
Well! The answer is Google Analytics. According to the best PPC company in Delhi, Google Analytics Metrics, an eminent web analytic service provided by Google helps to track and report your website traffic. It is a platform that is inside the Google Marketing Platform brand. This service has been provided by Google ever since the year 2005. It is useful to measure your ROI basis your brand advertising and be able to track your video, flash applications, and various social networking websites.
Google Analytics metrics provide you with various information that provides you with relevant data on your website performance for a specific time. The feature of your website that Google Analytics metrics refers to is called a dimension.
Most of the business owners have their world around this. For a business owner and a decision-maker of big business, you would be aware that owning a website is very important for your business. For this, you would be having a well-designed website created. Once your website is in place, you make use of the website analytics data to check on the website performance and basis that you can update your website for better results.
Having said this, let us see the most important Google Analytics metrics for your business:

  • Traffic – Gone are the days when there are many customers that line up external to your store to get their hands on a new entrance. That is when you are aware that your product is effective in the market.

Read More From Original Source: Top 12 Google Analytics Metrics To Pursue In 2020

12

Best Free Simple WordPress Themes To Stand Out In 2020

Best Free Simple WordPress Themes To Stand Out In 2020

Are you searching out for simple, clean, and easy to use WordPress themes to design your website? Well, what is a WordPress theme? They are ready-made layouts that are created for WordPress. It is the widespread content management system widely used for new websites, blogging, and various e-commerce projects. According to the top-rated WordPress Development Company in Gurgaon, the WordPress templates are convention solutions to build an online resource starting from scratch or to easily revamp an existing one. You find many simple WordPress themes that have many options for you to set up on the website. Most of the website developers lookout for simple WordPress templates. Through this article, let us discuss a few of the selected simple WordPress themes that you could use on your website. The free WordPress themes are easy to use and moderately simple.

Simple WordPress Themes

Having discussed this, look at the best simple WordPress themes. The following list contains free simple WordPress themes and paid ones. These simple WordPress themes are fully mobile responsive.

Essence Pro – A beautiful, yet a simple WordPress theme is Essence Pro. It is a good-looking and clutter-free theme that is best suitable for websites related to health and wellness and lifestyle domains. This simple WordPress template is a simple design from both the front and the back end, thereby allowing your readers to focus on the essential points. But for them, how is this theme built. It is built on the top of the framework, Genesis theme. It is seen with a home page layout that is widget ready. Here, you need to just drag and drop the widgets for your home page to be built. This simple WordPress theme is an easy one to set up.

Read More From Original Source: Best Free Simple WordPress Themes To Stand Out In 2020

13

7 Easy Customer Engagement Strategies For Businesses

7 Easy Customer Engagement Strategies For Businesses

Who is the biggest asset in your business? Well, it is your engaged customers. Research has indicated that those companies that have the strongest omnichannel customer engagement strategy are likely to retain about 89% of its customers as against those businesses that have weak customer engagement strategies.
According to the top-rated ORM company, almost two-thirds of a company’s profit depends on effective customer engagement strategies. If you want your organization to be customer-centric it comes from various customer engagement ideas and strategies. Having a successful customer engagement strategy is an ideal and great way to make your business grow to a larger extent. Dealing with proper customer engagement is an ideal way whereas how your business sets up.

Having discussed so much about customer engagement in the above paragraphs, but then what is customer engagement?
Well, customer engagement deals with all ways about inspiring your customers to cooperate and share their experiences with you for your business to improve. When a business engages its customers in a good way, then it becomes a success. After all, business success depends on its customers. Various ways how to retain the customers should be thought of. When the customer engagement strategy is well executed then your brands grow well, and the customers would become loyal as well.
When a business focuses more on customer engagement, it gives room for them on value creation rather than revenue extraction.

Customer Loyalty

So, the focus point is customer engagement strategy, and below we would discuss the best customer engagement strategy to build customer loyalty.
Customer Experience – For an effective user engagement strategy, customer experience plays an important role. It contains every point of contact that you need to have with your customers and the communication with your brand’s services and products. Customer experience is an important customer engagement strategy for all retail businesses that face a lot of competition. Customer’s expectations are rising, and companies should find out ways to improve their customer experience.

Read More From Original Source: 7 Easy Customer Engagement Strategies For Businesses

14

Innovative Web Design Trends To Watch For In 2020

Innovative Web Design Trends To Watch For In 2020

Web requirements keep changing every year. For the past three decades, the web has made enormous changes like no other technology and has permitted us to create experiences that we have not imagined. During the year 2020, web design trends seem limitless with the technical possibilities and web designers innovate new things, reinvent the previous styles, and continuously experiment on with the new techniques. Also, there are a few popular styles that would not go away like the colorful flat illustrations and ever-present minimalism that we are seeing for quite some time.

So, have you wondered what the web design trends 2020 would be like? If you are required to distinguish the new web design trends, you would require help from a Web Application Development Company. Over the previous years, there has been a great advancement in technology that would help the developers to connect with the users, provide new styles that push the boundaries, a strong focus on the documentation, accessibility guidelines so that the web would be more consistent and an environment that everyone can access.
In the current vast online world, it is necessary to have an incredible user experience and a creative web design to execute a successful web design. Hence, the new trend on web design should indeed make a big impact on web design for this year.
New web design trends emerge every year and the below listed are the web design trends 2020.

Rotating Animations – Many times you would see a rotating banner on the website. You can see them anywhere right from a large retail online store to a niche dental website. A rotating banner is also called a front-page carousel. It denotes many images that keep rotating on the website’s homepage. It is referred to using the names Front-page Carousel, Ad Rotation, and Image Slider.

Read More From Original Source: Innovative Web Design Trends To Watch For In 2020

15

10 Reasons Why You Need A Website Redesign Process

10 Reasons Why You Need A Website Redesign Process

As per the top-rated Web Application Development Company, it is pretty common for businesses to update their site regularly. Whether it is making updates on their product offerings, switching a couple of photos and graphics, or redesigning a logo. However, there are times when a website redesign process is needed.The web redesign process can be a burden for a lot of small business owners. It can even be costly, as well as time-consuming. Also, if you have an online store with advanced features, it can be a bit challenging to redo your site, especially if technical stuff is not your strong suit.
So, when do you know that it is time for a complete website redesign process or if it is just another unscrupulous web designer who is pushing you to pay for their services?
In this post, we have created a checklist that will give you an idea of the signs that you need to watch out for before you go for a complete web redesign process.

Why You Should Redesign Your Site

It’s worth noting that your site shouldn’t have all the criteria below before you consider a complete site redesign. Nonetheless, the number of items you get to tick off from this list can give you an idea of the urgency of your web redesign needs.
Checking an item or two from the list is considered as concerning while checking numerous items means that a complete site redesign is a must.
Here are the signs that will tell you whether your site should be redesigned or not:

1. Your Website is Not Meeting Your Expectations

Perhaps, this is the most straightforward reason why you need to think about making site changes immediately.

Read More From Original Source: 10 Reasons Why You Need A Website Redesign Process

16

Make A Plan For Social Media Marketing Content In 7 Easy Steps

Make A Plan For Social Media Marketing Content In 7 Easy Steps

Are you seeking towards expanding the horizon of your targeted audience? Or Thinking of posting relevant social media contents regularly?
According to the leading content marketing agency India well planned social media contents will keep your focus and increase your chance to reach the more targeted audience and thus help achieve business goals.
This article will guide you through the steps to plan and create a good social media marketing content for your business.

Understanding Your Targeted Customers

Whether you are a start-up or a well-established business, defining your targeted customer is the first step for success. Most of you would think that it is very easy to define your targeted customer based on age, location, gender, etc. However, defining targeted customers based on the above factor is not enough.

Success Factor

You will have to go beyond just basic information. In this era of cut throat competition where customers have lot of options to choose from, “experience” is the key differentiator. Every customer just doesn’t want to buy, they want an experience they can fall in love with and this has been the success factors of many companies like Uber, Amazon, etc.

The best approach to understand the nature of the audience

The best way to make your customer feel the same is by putting yourself in their shoes. This is the best approach to understanding your customer. In this way you can understand their point of view and work accordingly.

Best approaches to build trust

The customer acquisition approach is different for different customer based on the customer. When a customer approaches you, he is filled with numerous questions and the best way to build customer trust is by answering to their doubts and providing valuable content which can be in any form for example images, blog post, webinars etc. By dedicating your time to understand your customer, you can connect with them in a better way.

Read More From The Original Source>> Make A Plan For Social Media Marketing Content In 7 Easy Steps

17

WhatsApp For Business – A Guide For Marketers

WhatsApp For Business – A Guide For Marketers

WhatsApp Messenger or just WhatsApp is a popular service owned by Facebook. It is an American freeware, Voice Over IP, and cross-platform messaging service. It permits users to send text and voice messages. Users can make voice and video calls, share images, user locations, documents, and other media types. WhatsApp client applications execute on mobile devices, but they can also be accessible from desktop computers. For this, the user’s mobile device should be connected to the internet. To use WhatsApp, users must own a cellular mobile number to register for the service. During the year 2018, WhatsApp produced and released a standalone business app that targets small business owners. This is called WhatsApp Business. This allows many companies to connect with their customers who make use of the standard WhatsApp client. As more and more digital technology is being used for all businesses, WhatsApp for business also finds its way for business people to get a wider reach for their brand.
According to the leading mobile apps development agency in Gurgaon, the main reason to use WhatsApp for business because it is being used by many people who are already using it. There are about 60 billion messages that are being sent across the WhatsApp platform per day. Also, WhatsApp users and similar kinds of services are ready to engage with businesses. As per the survey conducted by Nielsen’s Facebook Messaging, almost 67 percent of the mobile messaging app users prefer to make use of chat more often for business communication over the next few years. And, almost 53 percent of the WhatsApp users are ready to shop to a business using this platform where they can message directly.
Since WhatsApp is tied to your mobile number and as we are on the phone always, it is more personal to us that we use laptops or desktops. Mobile phones are not shared, and we usually carry them wherever we go. So, any marketing campaigns that you handle should respect and reflect on your personal front as well. There is where customers would interact with their friends, so the trust and its creativity are the main holds for it. Few best examples to use WhatsApp effectively are from the regions that have the highest penetration.

Strategies For WhatsApp Marketing

The following steps show the strategies for WhatsApp marketing and that is ideal for using WhatsApp for business.

  1. Analyze The Requirement Of WhatsApp For Your Business

To understand the requirement of WhatsApp marketing, you need to understand what the WhatsApp marketing campaign is all about. You need to know as to how it works and what its main features are. In simple words, WhatsApp is a free mobile app that makes use of your phone’s internet connection and permits you to chat, video, and audio calls with other WhatsApp users. Charges would not be used for this. Also, you can share images, files as per your requirements. The main reason to use WhatsApp for business is to make use of the top WhatsApp marketing campaign strategy in their marketing campaigns that shows its interactive nature, power, great convenience, effective applicability, and personal touch.

Read More From Original Source: WhatsApp For Business – A Guide For Marketers

18

Social Media For Business: A Complete Guide

Social Media For Business: A Complete Guide

In the current internet era, information keeps traveling across the internet and it facilitates quite a lot of idea exchange, good views, and data through various channels. Social media is exactly what this is. Users involved with social media using a tablet, computer, or smartphone through various web-based software that is used for messaging. According to the top-rated Social Media Marketing Services in Gurgaon, social media is a very important platform in business as it makes your business more powerful. Using Social media for business helps to make your business more influential, increase brand loyalty, and customer engagement. It plays a big role in communication between the business and the customer. When customers see your brand being posted on social media platforms, mainly for addressing their queries and posting unique content, it would help the business to create a positive image in their minds.
The benefits of social media for business are quite a lot and helps your business to be engaged with your customers always and understand what people see your business as. You can also use social media for business to promote your brand, advertising, and mobile applications. Also, the use of social media for business benefits in many ways where you can attract customers, create brand loyalty, and get customer feedback. Social media is certainly a significant part of your business strategy. Social media channels assist your business to connect with your customers always, increase brand awareness, and increase your leads and conversions. Having billions of people across the world make use of social media channels every month and is the current trend.

*Importance Of Social Media For Business
*

Through this article, let us understand why to use social media for business.

1. Increase Brand Awareness

Social media channels are considered the most stress-free digital marketing platforms that help to increase your business visibility. To initiate your presence in social media presence, create social media profiles specific for your business, and initiate networking with others. Apply a proper and well-planned social media strategy and this would reflect to increase your brand recognition.

Most marketers spend a few hours per week and have succeeded in their social media marketing that has widely helped to increase brand awareness. Social media marketing has also sharpened the user experience. Certainly, having a social media page specifically for your brand will help your brand, and regularly using it would bring in a wide audience for your business in less time.

2. Profitable

For an effective advertising strategy, social media marketing is profitable. Almost, most of the social media platforms allow users to create an account easily and can sign up for free. But, if you choose to go in for paid advertising on various social media platforms, start in a small way to check what you need to expect. Social media platforms are cost-effective and help you to get a great return on investment.

Read More From Original Source: Social Media For Business: A Complete Guide

19

Best Free Video Editing Software Tools For Beginners

Best Free Video Editing Software Tools For Beginners

A visually stunning video is indeed necessary for any business. Best videos come out when it is edited properly. Various video editing software is available that would make the videos look presentable to the users. Finding out the free video editing software should be the key portion of any eCommerce video’s success. Striking video content would help to increase ROI and boost conversions. Whether you place videos for Facebook ads, Instagram stories, or YouTube product endorsements, the best video editor would help your brand to look professional and shiny.

There are many Cloud Application Development Gurgaon that will provide the best free video editing software available, so, you need not worry about the budget to get the good results for your videos.
This article lists the free video editing software. It includes the best video software for desktop and mobile apps. You can practice the following software for editing and sharing your videos. Some of the listed free video editing software also works on many devices and operating systems. So, let us discuss a few best video editing software that you can make use of for your videos on desktop, mobile, and video editors for Instagram.

The following list the best free video editing software for desktop. Any desktop applications have more of the editing power than that of the mobile apps. The following free video editing software when you require to produce a long content for your website or YouTube platform.

*Blender *– This free video editing software is available to be used on Mac, Windows, and Linux. An open-source program, Blender software is available for free usage. This software was initially planned for a 3D animation collection and it is also very useful as a video editor. This free video editing software would be an ideal one for all your video requirements. This video editor provides you the platform where you can achieve the basic actions for your video like splicing and video cuts. Also, you can perform more difficult tasks like video masking.

Read More From Original Source: Best Free Video Editing Software Tools For Beginners

20

Instagram Reels and It’s Feature: An Alternative to TikTok

Instagram Reels and It’s Feature: An Alternative to TikTok

According to the leading android apps development agency in Gurgaon Instagram is a social media platform to share images, likes, and comments on other’s posts. Instagram has continuously worked on multiple features from how to set up the Instagram Shopping list, to come up with new features to roll out an option to save Instagram live broadcast to IGTV to confirm the testing of full-screen stories display. Now, again Instagram has recently introduced a new feature called Reels. The main Instagram reels feature is to create a 15 seconds video as a segment for its Instagram Stories to replace TikTok Market, just after a week of Indian government banned TikTok in India.
This article will explain to you about What is Reels, Reason: Why Instagram launched Reels in the Market & How to use Instagram Reels.

*What is Reels?
*

Instagram has declared that it is testing its latest short video-sharing element called Reels in India, which will provide a solid competition to similar applications like Mitron, Roposo, Chingari, and Moj.
It is already being tested in Brazil, France, Germany & India has become the fourth country to test the Reels.
Instagram Reels feature is being released in India on 7th July at 7:30 PM IST
Similar to TikTok, Reels enables users to create entertaining & engaging short videos (up to 15 seconds) by adding new filters known as AR Filters and music & sharing them with their followers.

This also provides a function where users can also select music, pick audio for a video, or make their original video. It also contains a countdown timer to set the video speed the same as TikTok. One can share their reels, & can send them to a user or add them to the new reels tab to a specific user’s profile. Users can find the best performing reels created by various users in the Explore option.
Read More From Original Source: Instagram Reels and It’s Feature: An Alternative to TikTok

21

7 Stunning Websites Layout Ideas That Never Grow Old

7 Stunning Websites Layout Ideas That Never Grow Old

People visit websites quite often for various purposes. But have you realized why people always visit a website? Well, in most cases the main reason is the content. The most dominant importance of visiting a website is its content and every web designer prefers to present the content in a useful and intuitive method on their website. Having said this, now how should the content be placed. Then comes the point that you need to select a specific layout for your content, and it is the first thing that the designers would do during the initial stage of the project. The leading Web Application Development Company can assist you to work on the various website layout idea that would best suit your requirements and meet your project goals. When you come across popular websites, you will observe that many of the websites make use of similar layout types. This is because that these layouts have their advantages like the following:

It Is Usable – Many common website layouts are quite common as they have proved that many users can work with it.
Layouts Are Familiar – Having a good user experience is a must for the website’s success and it is created by creating a sense of user’s familiarity. Visitors would like to see known features being presented as expected. As an outcome of this, people would tend to spend more time digesting the content instead of focusing on the webpage’s distinct design.
Layouts Save Money – Reusing current web layouts saves a lot of time. Designers would spend less time experimenting with the layout and would focus their attention on its visual hierarchy and other design aspects that would have a direct impact on the user experience.

Also, each project is exclusive and needs a separate approach and hence it is ideal that you be aware of the various website layout ideas. In this article let us discuss the various layout ideas for websites that are most commonly seen on many websites today.

Single Column – This website layout idea displays the main content in a single and vertical column. This layout idea for the website is probably a simple one and is easy for users to navigate. Visitors can just scroll down to check more content on the website. Even though this is a simple website design layout idea, single-column layouts are quite popular amongst many websites. The mobile revolt also has acknowledged this website layout idea because of its single layout that would fit exactly to the mobile layout. This website layout idea is best used when many blogs are based on fewer design principles. This website design layout idea can be used for microblogs.
Read More From Original Source: 7 Stunning Websites Layout Ideas That Never Grow Old

22

9 Reasons To Know Why Visitors Tend to Ignore Your Website

9 Reasons To Know Why Visitors Tend to Ignore Your Website

According to the leading Drupal Development Services in Gurgaon, as a blogger, you do everything on your website (like Implementing the latest UI/UX design, writing great content, Product videos, etc.) to generate high traffic. But, in spite of all this, if you are unable to achieve the goal, it demotivates you, and you wonder why it has happened?
Apart from publishing quality content and creating backlinks, there are other important features that require more attention to increase website traffic.
In this blog, we will discuss why do visitors ignore or leave your blog without spending enough time.
Also, we will bring to your notice some of the weak points of a website, which if fixed can make a significant impact on visitors count.
Your website is very slow
An average user waits for 2secs- 3secs for a webpage to load.
Nobody likes to wait for more than 3secs to get the desired information from a website, and if you are an owner of such a slow website then you are losing a significant amount of user traffic.

Not getting enough user attention on the website will impact your Page ranking, as, instead of putting your website in front of your target audience, Google will give importance to some other fast loading site.
You will be surprised to know that Amazon loses almost $16 billion because of the delay of 1 sec in website loading.
You can check your website page speed in the Google page insight tool and if you find that it is more than 3 secs, then optimize your website images to improve the speed of page loading.
Responsive Website
Today, Mobile users are in higher numbers as compared to Desktop users. So, all the search engines including Google give more attention to the websites which are responsive (performs well on both desktop and mobile).

Read More From Original Source: 9 Reasons To Know Why Visitors Tend to Ignore Your Website

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7 Popular Alternative To WordPress That Are Useful In 2020

7 Popular Alternative To WordPress That Are Useful In 2020

According to the leading WordPress Development Company in Gurgaon WordPress is the most general open source Content Management System widely used by roughly 75 million websites. WordPress is unrestricted to use, install, and upgrade. Many templates and plugins have an easy and simple interface that decreases the development cost and the time for deployment. WordPress initially originated as a blogging tool, is executed on MySQL database and PHP. The design elements are indicated as themes as content and design are distinct. Users require installing a new theme to get a new design without touching on the content. However, WordPress is not only the publishing platform and there are many alternatives to WordPress. Few reasons for WordPress to be popular are:

  • It is the most common Content Management System in the world.
  • It is an open-source that is open to any expansion.
  • WordPress is highly customizable for flexibility with its flexible framework.
  • Anyone can use it, not only designers.
  • It carries a lower set up and maintenance costs.

Many WordPress competitors can be used for your website creation. Each of the alternatives for WordPress is unique and have their advantages and disadvantages. You should analyze the various possibilities while you decide on the various available WordPress competitors.
In this article, we will converse the best WordPress alternatives that are available in the market.

Constant Contact Website Builder – A top alternative to WordPress, Constant Contact Website Builder helps to design a custom-designed website in a few minutes with the support of its website builder. It is an AI-powered website builder and is fast to create a website. The process involves answering a few questions and this website builder builds a personalized website for your business. It also includes relevant images on your website and the recommendations to include good content. This website builder is easy to update and to include new pages or sections later.

You can modify your website as much as you like and need not bother about breaking it as the website builder’s built-in design security makes sure that your website always looks good on any device. This website builder creates a website using drag and drop that is mixed with a guided AI wizard to complete the creation of a custom website by including various images. This website builder helps you to get started to create a blog for free, or a business website, or an online store. This platform has many in-built tools like a logo maker, a proficient stock photo library that has more than 550,000 images in it. The paid version of this platform has a few extra features that provide you like a free SSL certificate, domain, and branded email address.

HostGator’s Gator – Also regarded as an alternative to WordPress, Gator is a popular website builder owned by HostGator. It is one of the best WordPress alternatives in the world for website creation and is good with the process of creation. This website builder has ready-made website designs where you can customize using a user-friendly option of drag and drop in it. Even a beginner for website creation can use it easily and can familiarise with it at the first go. It also provides a one-stop solution for all your web hosting requirements. Gator’s starter and premium plans are ideal to create a website for small businesses. You will require their eCommerce plan to include a shopping cart and other available features of eCommerce. Its plan also includes a free SSL certificate and a free domain name.

Read More From Original Source: 7 Popular Alternative To WordPress That Are Useful In 2020

24

12 Best Stock Photo Sites With Mind-Boggling Stock Photos

12 Best Stock Photo Sites With Mind-Boggling Stock Photos

Are you looking to increase the efficiency and impact of many targeted audiences in a unique way? Well, have you heard of stock photos and stock photo sites? They are mostly used in images for web designs, editorial, commercial, artistic, and entertainment activities as they have a greater impact on these project types’ target audiences. A leading Custom Website Development company is working on a popular saying that is ‘a picture is worth a thousand words’ and it is true indeed.
There is much research these days pointing out that human beings have a better reaction to images as compared to audio or text. When there is a visual stimulus, it improves communication that makes it more effective to broadcast messages to a larger public. Due to this, stock photos are the main point of marketing, publishing, branding, and artistic productions. In case you are required to catch the audience’s attention, you need to make use of these images. Stock photo is a supply of photos that are mostly licensed for precise use. The main reason for using stock photos for your projects are:
It saves time. Stock photos are already developed, edited, and are easily available to download and can be used as it is.
It saves money. The stock photos that are under Royalty Free license are available at a lower cost as compared to photographer charges on hiring them.
Using stock photos, you just need to pay for an image and use it after downloading it. So, if you do not have much visual material, you can get it from the best stock photo sites. Many of these photos are free of copyright-licenses or restrictions. This would mean that you can copy, update, distribute, and develop the work even for any commercial use without requesting permission. There are many growing websites with good stock photos exploding from all over the web. In this article, you will get to see the best stock photo websites that you can use.
1. StockSnap.io
This is the best stock photo site free of cost. It has a large selection of wonderful free stock photos. All the images are of high resolution. This best stock photo site has an easy search feature that makes it easy to browse almost thousands of images that are available in it. Also, this free stock photo site tracks the various views and downloads so that you would be able to find the most popular photo available.
Read More From Original Source: 12 Best Stock Photo Sites With Mind-Boggling Stock Photos

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11 Digital Marketing Trends You Cannot Ignore in 2020

11 Digital Marketing Trends You Cannot Ignore in 2020

Technology is making progress at a very high speed; new and better techniques and technologies are being developed. All this coupled with new and always changing algorithms of established companies such as Facebook, Google, etc. have forced various Digital Marketing Company in Gurgaon to be alert all the time.
A critical aspect today is that you should stay alert and be aware of the latest trends in technology. With the rapid advancement in technology, many new trends come up in very little time. The latest digital marketing trends 2020 that are especially important for a business or organization to sustain, grow, and compete in this challenging scenario are highlighted in the following section.

1. Artificial Intelligence

Artificial intelligence is a big thing in today’s time. AI is transforming the way businesses or organizations and even industries operate. AI in digital marketing is changing every sector, be it finance, retail, etc. It is transforming how the company connects its brands with and reaches its customers. If the current trends in digital marketing are to be believed, then AI will be the heart or the center core of the worldwide business and global industries.

There are various significant reasons why AI is booming so much. The first reason is the AI’s ability to analyze and interpret the patterns of search and the behavior of consumers. All this, along with the information gained from social media and blogs, enable them to get an understanding as to how their consumers found the goods and services. AI is very flexible, and it has very varied usage such as in recommendation of products, personalized e-mails, product or service recommendations, content creation, and the list is endless.

2. Chatbots

The concept of chatbots is gaining more and more momentum, and it is among one of the most important trends in digital marketing today. Nowadays, people are interacting the majority of the time with chatbots without even realizing the same. This is because of machine learning and artificial intelligence. Due to the above-mentioned factors, chatbots have become very much sophisticated, and as a result, they can also handle complicated requests of the customers.

Read more From Original Source: 11 Digital Marketing Trends You Cannot Ignore in 2020