Managing Your Social Media Marketing

Social media doesn't exist in a marketing silo. Other marketing elements contribute to promoting your presence on various social media entities and social media supports other elements of your marketing mix; it's a two-way relationship. Ensuring that your social media strategy is integrated into your marketing mix is critical for stretching your small business budget.

Getting your biz set up on social media networks is an excellent, and free way to grow your business and get new customers. Finding awesome content to post might take some thought, but content is all around you and we have some tips for that.

Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7 categories. Once you understand who these customers are, it's easier to target them to improve brand awareness, find leads, and drive sales.

By Shanna Mallon published July 11, 2013 Whether you're a marketing manager for a large organization or an entrepreneur looking to build your business, social networks offer great potential for expanding your influence and generating new leads. The challenge? Keeping your social media outposts filled with relevant, useful content takes time - and plenty of it.

Don't stop at tracking click throughs from social media to your website. You should measure how many click throughs actually result in a desired action. If the ultimate goal is growing your email list, measure how many people sign up through social media.

Facebook announced their latest upgrade to page insights on 19th June on their studio blog. They have stated that this is an attempt to clear up their metrics and to make it much easier for people to find out what's working on their page.

Most businesses in the United States have at least one social media account but it's more likely that your business has two, or four or more. Twitter, Facebook, Google+, Pinterest - they're free, so why not? Actually, they're not free. They take up valuable time and resources which is fine if you're getting something in return.

Are you looking for some practical tips and tools to help with your social media marketing? Do you find it difficult to keep up with how quickly social media is evolving? In this article, I outline a collection of technology tools and tips you'll want to consider using to improve your presence across social media.

Google+ Pages provides businesses, products, brands, entertainment and organizations with an identity and presence on Google+. If you've created a Google+ page, we strongly recommend linking from that page to your website and vice versa.

You know your page and your users best, so we recommend putting the button wherever you think it will be the most effective. Above the fold, near the title of the page, and close to sharing links is often a good location.

When a user finds something interesting on the web, sometimes a lightweight endorsement feels right. Other times, a user just wants to share it with friends, right away. This document will help webmasters and programmers add a Google+ share button to their pages. Your use of the share code is subject to the Google Button Publisher Policies.

You can take the stress out of your social media marketing process by organizing it into written plan that is consistently implemented. That organized and written plan can then be refined as you grow with it. The key to an effective social media marketing plan is following specific rules that are organized into a process.

It's no surprise that social media takes up a larger part of a marketer's day than it did even a year ago. The addition of social networks your company needs to have a presence on and keep updated is growing out of control, leaving many marketers drowning in the increased time and investment required.

Are you looking for some practical tips and tools to help with your social media marketing? Do you find it difficult to keep up with how quickly social media is evolving? In this article, I outline a collection of technology tools and tips you'll want to consider using to improve your presence across social media.

As 2013 approaches, you may be developing your year-end to-do list. If you are like a lot of small-business owners, one of the items near the top of that list is something about finally taking the time to figure out social media marketing. Maybe you set up a blog, but you haven't been up updating it.

In the following post you will find some incredible insights that will help you take results from your social media campaigns to a new level. Contributors to this group interview include some of the most influential and successful people in the marketing space.