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Updated by Turkey Expert on Jul 20, 2020
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5 Facts about real estate agency

The real estate industry is intricate with the lives of every one of us. We must have purchased, rented, or sold a property at some point in our lives. Often, we could have wondered what real estate agency involves. What do real estate agents do when they are not showing properties to clients? Is real estate a good career or business option at all? What does a Turkish expert real estate agent's life look like?

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The real estate industry is intricate with the lives of every one of us. We must have purchased, rented, or sold a property at some point in our lives. Often, we could have wondered what real estate agency involves. What do real estate agents do when they are not showing properties to clients? Is real estate a good career or business option at all? What does a Turkish expert real estate agent's life look like?
The real estate business is booming in Turkey due to its growing infrastructure, enhanced foreign investments, and the advancement of technology. This is creating a promising future for real estate enthusiasts who want to invest in this field. As a result, the number of real estate agencies is increasing over the past year.
Many individuals are also looking at real estate as a hopeful career. If you are looking to make a career in a real estate agent or looking for guidance on choosing a real estate agent for purchasing your next property, you should look at these five interesting facts about real estate agency that Istanbul Real estate experts are sharing:

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Fact #1: Real Estate is More than a Business

In most businesses, clients are someone who purchases the products or takes services at some cost that gives profits to the business owner. This is not that easily applicable to real estate agencies.
The reason behind this being people considers investing in homes as an emotional bond. Property is something people choose and finalize after cautious consideration. This is where real estate experts display their code of ethics and empathy.
Experts of Istanbul real estate agree that real estate is more than just business or the commission that comes with the transactions. It is a service-oriented business rather than just considering a profit-making one.

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Fact #2: Real Estate is a Demanding Profession

The business of real estate involves the art of dealing professionally with both the builders and the customers equally. They must make sure that clients are satisfied with the quality of the property and that the property is handed over at the mentioned deadlines.
In rare cases, do clients agree for delayed owning of properties and settlements at a delayed date? All the pressure of handling both the parties lies with the real estate agency.
Besides Istanbul, real estate agencies handle a diverse range of clients. They may be foreign investors looking for a lavish property or a rural migrant looking for a rental house near the workplace, the real estate agent should be empathetic and handle their needs.

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Fact #3: Real estate is a deep profession

Real estate is not something one can learn as in a 9-5 job. It involves many aspects – civil, financial, legal, customer relations, risk-taking, and a lot of fieldwork. As one enters the field of real estate, it takes much dedication and learning to grow and advance deep into the profession.
Some real estate agents might feel it hectic to meet the needs of demanding customers. Showing houses, apartments, and other properties to clients as per their taste and requirements can be physically tiring. Turkey real estate experts say that one can succeed in the real estate profession only with dedication, patience, and customer orientation.

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Fact #4: Real estate needs skill and learning nature

Gone are the days when there were limited options for buyers and sellers of property. When the world is becoming globalized, customers have every information right at their fingertips. Thus, a Turkey real estate agent should equip themselves with knowledge and answers to the doubts customers pose to them.
The style and the technology used in Turkey real estate is continually evolving. The state rules and the taxes differ from region to region. Additionally, the market trends and statistics are something property turkey agents should deal with. Istanbul Real estate experts should upskill themselves with all such subjects from time to time as the country is pacing in the real estate domain.
That said, real estate agents should thoroughly be in touch with the industry updates, price fluctuations, various regions – the construction trends and the lifestyle, amenities, etc. to give a list of properties to the customers as per their demands.

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Fact #5: Real estate involves a lot of homework

To reach the customers better, every real estate agency tries hard to market and position itself. Thus implicitly, every Istanbul real estate agent should do their homework in many ways:
· To acquire updates from the ongoing and upcoming property projects.
· To get leads and then turn them into customers.
· To maintain relations with the customers for word of mouth marketing from old customers to build credibility and reputation.
· To design marketing strategies to reach customers better.
· To stay up to date with legal regulations from the government and real estate governing authorities.
The real estate business is not a job with fixed timings and guaranteed salary. It can be rewarding or testing based on various national and international aspects. Besides technical and financial issues, dealing with customers is another aspect that real estate agencies are into. Thus, interpersonal communication skills are essential for every Istanbul real estate agent.
Every real estate agent is the entrepreneurship of its own. It is crucial that one step into the Turkey real estate agency business only after a thorough understanding of the field.