Unlike physically present retail stores, e-Commerce sites lack in offering the substantial experience that customers usually experience in brick-and-mortar stores. Therefore, online stores tend to cause added obstacles in increasing sale conversion such as trust, authority, inhuman touch, and the constant news of fraud in online transactions. However, removing even half of these obstacles not only improve customers’ trust in online stores, but also drastically increase sales leads. Offering a fully functional and a trusted website bridges the gap between online and brick-and-mortar stores.