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Taking a close look at successful brands on Facebook, you will notice that they do not spend their whole time preaching and trying to sell to their fan base. What they do is engage with them. Facebook marketing is not that different from the real world because customers can figure out which salesperson is truly interested in helping them with their needs, and which salesperson just wants to make sales.
There is no rule set in stone on how to master Facebook marketing, but there are Facebook marketing best practices. Learn more Social Media Proxy!
Posting every day may seem excessive to you, but as your audience make more friends and like more pages, you may become extinct if you stay in the dark for too long. Posting only once or twice a week creates too much gap and may make your audience lose interest in your page. Studies show that posting between 3 – 5 times a day is the perfect amount for a page. These posts, of course, are to be different from each other and take note of your statistics so you can find out what is more interesting to your audience.
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One of the top Facebook marketing practices is engaging your potential customers. Ignoring them never brings good results and you should as much as possible reply to their questions as soon as they arise.
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A very important Facebook marketing practice is to be visible by all means. You can’t sell to people that are not there. Increase your page’s visibility and the number of followers you have.
Since sharing your page link is the best way to expand your organic reach, you have to make sure the content on your page is highly shareable. According to a study by New York Times Customer Insight and Advertising Groups, “marketers should be focused on providing content that enhances customer relationship with one another.” This implies that you have to post entertaining and valuable content that your followers will gladly share with their acquaintances.
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Knowing your Facebook demographics tells you everything about your audience. In order to know who to target, you need to study this group properly. Facebook demographics are dynamic and so you need a tool to keep track.
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After setting your Facebook marketing goals, the next step is achieving them. In your plan to reach your goals, you will need to have the right content mix. You can either make use of the 80 – 20 rule or the social media rule of thirds.
The social media rule of thirds also talks about the mix of valuable content against promotional content. One-third of your posts should be about ideas and stories, one third should be about your personal interactions with your followers, and you can promote your business with the remaining third.
From both strategies, it is clear that more attention should be given to creating value and entertainment to the audience to get their interests, before chipping in the business talk. Besides, sales that are pushed too hard will be penalized by the Facebook algorithm. What you should aim for are posts that will get enough likes and shares because these will put your brand in front and give you a wider reach.
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In order to fully utilize Facebook marketing best practices, you need to have these at the back of your mind when opening your page:
Make use of a brand name that is search friendly
Use a custom URL that is consistent with your handle on other social media platforms
On your page’s about section, provide key information about your business including your contact info so your followers can easily reach you.
Your cover and profile photos are the first things your followers get to see and they create an impression about your brand to potential customers. Make sure the pictures are encouraging and accurately represent what your brand stands for.
Add a call to action button on your page that allows customers to easily get in touch with you, and also start shopping at will.
There are different types of content that you can post on Facebook. All these content are essential in keeping your audience occupied and entertained as you market your products using the rule of one thirds or 80 – 20.
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The Facebook algorithm prioritizes posts from those you are close to like family and friends. This implies that only a few of your followers may get to see your posts organically. Reaching out to the audience you have in mind is not impossible however because you can make use of Facebook ads to bypass this problem.
Facebook ads are just like any other advertisement where you pay for content to be shared among a particular audience. It is about putting your brand out there and getting good conversions.
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Facebook is known for its unique way of posting images, videos, and texts of many characters. The fact that you can post something lengthy doesn’t mean you should. Many marketers have reported that Facebook posts get more likes and shares when there are short and straight to the point. Besides, short contents are best at keeping your customers occupied and interested.
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