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Updated by Beth Eitel Steinbach on Jun 29, 2020
Headline for How to Maximize Social Media Use for Public Libraries
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How to Maximize Social Media Use for Public Libraries

Public libraries often underutilize the use of social media for their institutions. Nearly 70% of adults in the U.S. are Facebook users (according to Pew Research, 2019). Other top social media outlets include YouTube, Instagram, Pinterest, and Twitter. Using social media to connect with the community and promote library happenings takes commitment, time, and intentionality. This list provides resources to help get the most out of implementing and maintaining the use of social media in your library.

To Engage or Not to Engage? Social Media in Public Libraries » Public Libraries Online

Libraries across the country take a wide range of approaches to their social media presence(s). According to Techsoup, most libraries spent less than five hours weekly to support their social media presence.1  Before launching into the social media maze or going further down the path, take a little time to discuss with relevant library staff the five Ws: Who, What, Where, When, and Why. Creating a clear path for your social media efforts is time well spent.

ALA Social Media Guidelines for Public and Academic Libraries

This document provides a policy and implementation framework for public and academic libraries engaging in the use of social media. The following information is provided solely as a guideline for creating a social media policy and is not intended as a comprehensive list of requirements or legal advice.

Libraries lean on Twitter, Facebook and Instagram to reel you in

From pithy tweets to Insta Novels on Instagram, libraries around the world are using social media to entertain and reach their audiences.

10 Social Media Marketing Tips for Libraries | OEDB.org

There are now so many social media platforms available for libraries to participate in, but it's sometimes difficult to get a handle on how these channels

How Libraries Use Social Media

Here are the results of a survey by TechSoup and WebJunction. We asked 311 libraries how often they use social media and what their biggest challenges are.

WebJunction partnered with TechSoup to offer a complete certificated webinar training for how to use social media effectively in your library. The first part explores how to get started with an intentional approach to using social media. The second part demonstrates best practices for using Facebook for your library.

Webjunction webinar: Getting Started with Social Media: Tips for Beginners

Social Media for Libraries

Georgia Public Library Services offers a video training on how to create a consistent and clear social media voice for a public library. Also learn what social media outlets are best for the library context in which you work.

Toolkit: Social Media & Online Sharing | San Jose Public Library

Social media is like an online bulletin board. Most social media platforms have privacy settings, which are intended to restrict your information to being seen by a select group of people.