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Updated by Shyam Subramanyan on Mar 15, 2018
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George Igor George Igor
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Nick Kellet Nick Kellet
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Startup Reading

Some compelling reading for startups in culture, product management, customer development, and sales.

How to Sell Your Roadmap Without Selling Your Soul

This post is about how to work with your largest customers when you’re an early-stage software company and about how you can increase your margins by selling your roadmap.

Reframing the problems with "Freemium" by charging the marketing department by @ASmartBear

Seems like every third startup nowadays is using the "Freemium" business model: The lowest service tier is free, and the business is designed to get those users hooked and then upgrade to a paid plan.

The undervalued advantages of being a small startup

I remember when I was 12, I was desperate to grow up. I think most of us are when we're young. Similarly, when you're getting your startup off the ground, it can be easy to wish ourselves ahead to having a big team, a fully-fledged product and millions of users.

Stop Trying to Catch Lightning in a Bottle

I'm sure you've all heard saying derived from Voltaire, "don't let perfect be the enemy of the good" which in a way is encapsulated in the lean startup movement and the ideology of shipping a "minimum viable product" (MVP) and then learning from your customer base.

What are key strategies to acquire first 100k users with zero marketing budget?

Acquiring the first 100K users is an art. The strategies you apply on products with network effects (e.g. Facebook, Twitter, YouTube) are different from the strategies for product without network effects (e.g. Kayak, Fab).

How do you start a business?

Yea, that's a big one. Just to preface, I've had some success with starting 2 businesses (1 7-figure and 1 8-figure) along with spending over $150,000 in cash and 1.5 years of time with businesses that have failed. Currently I'm helping over 1,000 people start their own business

How to reach breakthroughs (By taking little bets)

These days, Google has no trouble generating billions in profits. It handles 100 billion searches a month, giving it a 69% share of the incredibly profitable search engine market. But how did they achieve such success? Not by making a huge bet, says Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.

How To Get Press: Don't Pitch Your Product

I get pitches every day from entrepreneurs, PR agencies and book authors who hope to get an article about them written on my blog, OnStartups (300,000 readers) - or on HubSpot's marketing blog (over 1.5 million visits a month). It's sad that most of those pitches fall flat and are likely to be completely ignored.

The Truth About Convertible Debt at Startups and The Hidden Terms You Didn't Understand

This article initially appeared on TechCrunch - with a minor update highlighted in red below. Ah. We're back to discussing convertible debt again. This time by the efforts of Adeo Ressi to introduce a new kind of structure called " convertible equity."