Amy Birch The treacherous waters of social media are not for the faint hearted. It can be hard to stay afloat amongst the constant stream of information that Facebook provides; birthdays, events, pictures of babies and dogs... How can your brand fit into that? Answer: By acquiring 'Likes'.
For the latest in our series of posts looking at how the world's biggest brands use social I've turned the spotlight on Microsoft. Bill Gates' empire still looms large over the global software market, though its fortunes are often overshadowed by Apple's astonishing level of success.
Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities.
Innovative marketers would never say, "If it ain't broke, don't fix it." My philosophy is more proactive and forward-thinking: "What's next? How can we constantly improve upon what's already working?" My marketing team is made up of smart risk-takers.
Nissan has just announced a new marketing campaign that uses its social channels to allow fans to help customise and name a one-off version of the Juke Nismo. The campaign, which is fronted by ex-F1 driver Johnny Herbert, asks fans to contribute ideas for the kind of technology that should be incorporated into the car using the hashtag #Jukeride.
Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook Graph Search and updates to Facebook Nearby. It is now no longer sufficient for national brands to rely on one social presence at the corporate brand level.
YouTube and Google+ Business Page Integration is now here, complete with multi-admin user capabilities so that you can have multiple users uploading and managing videos on your channel. People have been able to link their YouTube channels to their Google+ profiles for awhile now, but now those with pages can do it, and there was much rejoicing.
