Thailand, like most Asian countries, places great value on the concept of face. As such, acts such as being unnecessarily confrontational, losing one's temper and showing intense negative emotions in public are looked down upon. Hierarchy also plays a profound role in social etiquette with respect being given to those of higher social status, older age and better educational qualifications. Modesty is also treated as a virtue here, and as such, it is best to wear relatively simple clothing during your time here. If you're visiting someone's home, you're expected to remove your shoes at the doorstep. This goes for most cultural building and temples too – it's always a good idea to try and spot whether others have removed their shoes before entry. Public displays of affection – such as kissing or hugging – are considered to be a rude practice, so keep that in mind when walking Thailand's streets.