HOW TO FIGHT AD FRAUD IN DIGITAL ADVERTISING?

If you choose to use a private programmatic network, then it is necessary that you have third party auditors. It is not strange to see advertisers employing the services of multiple third-party auditors to verify and audit private platforms.

When bidding, instead of following the norm of measuring the number of clicks, consider switching to more actionable metrics like conversions or lead forms. This is better because those metrics you measure and pay for are proof that the ads actually reached your target audience and statistics were not just manipulated.

Most companies and brands focus on advertising through Facebook and AdWords as these are traditional advertising networks. While there is a case for programmatic networks, you should be very cautious while using it. Unfortunately, it is important to take more proactive steps to fight ad fraud and prevent it before it even occurs until google ad Facebook can fix their own issue.

This step lays emphasis on manually taking control over advertisement campaigns and making of internal policies. For each policy and campaign done, a manual review should be done to check for performance. If you work with other partner networks, it is necessary that they share the same values as you when it concerns fighting ad fraud. So you have to demand transparency on their policies and processes too.

This is a step that helps you better understand the flow of ad fraud and helps you better equip yourself to prevent its occurrence by comparing invalid traffic data with other campaign analytics.

The IAB’s ads.txt protocol is efficient in preventing domain spoofing and resulting ad inventory from getting on third party sites. For this reason, it is very important that individual publishers adopt the protocol.