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Updated by muskan on Jun 10, 2020
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muskan muskan
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HOW TO FIGHT AD FRAUD IN DIGITAL ADVERTISING?

It is up to companies who make use of ads to be very sensitive and vigilant so as to fight ad fraud that prevents them from getting their full returns on investments in ads.
Follow the 6 Steps Below to Fight Ad Fraud!

Source: https://limeproxies.com/blog/fight-ad-fraud-digital-advertising/#4

1

MAKE USE OF AD VERIFICATION TOOLS

If you choose to use a private programmatic network, then it is necessary that you have third party auditors. It is not strange to see advertisers employing the services of multiple third-party auditors to verify and audit private platforms.

2

MEASURE CONVERSIONS INSTEAD OF NUMBER OF CLICKS

When bidding, instead of following the norm of measuring the number of clicks, consider switching to more actionable metrics like conversions or lead forms. This is better because those metrics you measure and pay for are proof that the ads actually reached your target audience and statistics were not just manipulated.

3

MAKE USE OF TRUSTED PLATFORMS

Most companies and brands focus on advertising through Facebook and AdWords as these are traditional advertising networks. While there is a case for programmatic networks, you should be very cautious while using it. Unfortunately, it is important to take more proactive steps to fight ad fraud and prevent it before it even occurs until google ad Facebook can fix their own issue.

4

DON’T RELY ON A MACHINE

This step lays emphasis on manually taking control over advertisement campaigns and making of internal policies. For each policy and campaign done, a manual review should be done to check for performance. If you work with other partner networks, it is necessary that they share the same values as you when it concerns fighting ad fraud. So you have to demand transparency on their policies and processes too.

5

MAKE USE OF BIG DATA ANALYTICS

This is a step that helps you better understand the flow of ad fraud and helps you better equip yourself to prevent its occurrence by comparing invalid traffic data with other campaign analytics.

6

MAKE USE OF ADS.TXT

The IAB’s ads.txt protocol is efficient in preventing domain spoofing and resulting ad inventory from getting on third party sites. For this reason, it is very important that individual publishers adopt the protocol.