Nisha Gupta
Influencer marketing is only the right path forward if you’re doing it for the right reasons and in partnership with trusted influencers.
Take extra care to ensure you’re choosing the right influencers and partners that match your brand’s voice and values, fit within your budget, and reach your target audiences on the right platforms for your campaign.
Use influencer marketing tools and spend time manually vetting potential influencers to review and analyze metrics, such as engagement, follower spikes, audience geography, comment quality, percentage of fake followers/likes and social history for offensive content, competitive partnerships and their approach to Covid-19.
Influencer content can’t be directed or created in a vacuum by the influencer or the brand alone. The most impactful influencer marketing campaigns will be the result of genuine collaboration between the brand and the influencer, resulting in compelling and compassionate content that leaves a lasting impression on its intended audience.
Your influencer marketing strategy is only as successful as your measurement plan. If you’re not accurately analyzing and measuring your influencer campaign from start to finish, there is no clear way to understand its impact.
Influencer marketing is only the right path forward if you’re doing it for the right reasons and in partnership with trusted influencers.
