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Updated by Nisha Gupta on May 25, 2020
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Nisha Gupta Nisha Gupta
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HOW TO APPROACH INFLUENCER MARKETING DURING THE COVID-19 PANDEMIC

Influencer marketing is only the right path forward if you’re doing it for the right reasons and in partnership with trusted influencers.

1

Audience Integration

Audience Integration

Take extra care to ensure you’re choosing the right influencers and partners that match your brand’s voice and values, fit within your budget, and reach your target audiences on the right platforms for your campaign.

2

Intelligent vetting

Intelligent vetting

Use influencer marketing tools and spend time manually vetting potential influencers to review and analyze metrics, such as engagement, follower spikes, audience geography, comment quality, percentage of fake followers/likes and social history for offensive content, competitive partnerships and their approach to Covid-19.

3

Co-creation

Influencer content can’t be directed or created in a vacuum by the influencer or the brand alone. The most impactful influencer marketing campaigns will be the result of genuine collaboration between the brand and the influencer, resulting in compelling and compassionate content that leaves a lasting impression on its intended audience.

4

True Impact

Your influencer marketing strategy is only as successful as your measurement plan. If you’re not accurately analyzing and measuring your influencer campaign from start to finish, there is no clear way to understand its impact.

5

Correct Way

Influencer marketing is only the right path forward if you’re doing it for the right reasons and in partnership with trusted influencers.