You remember a few months back when Pinterest rocked marketers' worlds by introducing business accounts? Now, Pinterest is taking it one step further by introducing an analytics tool for those accounts! Pretty pictures and data ... I think this might be the marketing Holy Grail.
Up until recently Pinterest only offered accounts for personal use and not businesses. Now following in the footsteps of Facebook, Google+ and Twitter the social bookmarking site, Pinterest, has released exclusive pages for business use. Now if your business is new to Pinterest you can sign up straight away for a business account.
Pinterest has given businesses the ability to create business-specific accounts. Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers. Pinterest should be an important part of your B2B or B2C social media marketing strategy.
