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Updated by Pam Neely on May 27, 2020
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Pam Neely Pam Neely
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How to Monetize Your Email Newsletters With Dynamic Native Ads

Want more revenue from your email newsletter, but don’t want to alienate your subscribers? It can be done, and with far less work than you’d think.

Here are four free ways to monetize your email newsletters and enhance your readers’ experience:

From “How to Monetize Your Email Newsletters With Dynamic Native Ads” by Ioana Dulcu for the InboxAds’ blog

Source: https://blog.inboxads.com/how-to-monetize-your-email-newsletters-with-dynamic-native-ads/

1

Offer carefully-selected products and services through affiliate or “partner” agreements.

Of course, these affiliate offers have to be 100% aligned with what your audience cares about, too. If you can’t find something you think they’ll love, don’t pitch anything at all. And go light on the promotion… you may want to offer an affiliate deal in every other newsletter issue if that.

2

Find a newsletter sponsor.

This is basically a long-term, exclusive advertising agreement. Typically a newsletter only has one or two sponsors, and they’ll have them for at least a few months at a time.

3

Offer “solo emails.”

This is where you let another company send a full email to your list. This is not a part of your normal newsletter – it would be a totally separate email message.

4

Place relevant, dynamic native ads into your newsletter template.

You can sign up to an email advertising platform (like our own inboxAds), and then get relevant ads that fit within your newsletter template delivered automatically. These dynamic ads can be selected by you, or they can be automatically selected based on what you tell the platform your newsletter is about.

6

An example of what dynamic ads can look like inside an email newsletter

An example of what dynamic ads can look like inside an email newsletter