Mackman Reading List: Our Latest Articles

These unprecedented times offer an opportunity to focus on certain aspects of your marketing, the most important of these being the needs of your customers.

This article outlines key brand development steps, emphasising brand strategy as an ongoing process that needs maintenance and monitoring to see results.

During economic uncertainty it can be hard to be optimistic about business growth. Take a look at how 3 companies grew their business after difficult times.

Using video conferencing effectively can be difficult the first time. Follow our 7 tips to make your video conferencing experience painless & professional.

When you're a small business or a start up, marketing can be daunting when you are unsure of your return on investment. Here we offer some tips and advice.

An effective brand name needs to work for you, resonate, and entice by itself when it is all that can be seen or heard. Here we offer tips for success.

Ensuring that you keep your existing customers and appeal to new ones is a delicate balance, but you can measure customer retention using these techniques.

This article discusses the benefits of taking time out of everyday operations to consider how to place customer experience at the heart of all you do.

Learn the difference between a 'House of Brands' & 'Branded House' along with how to take advantage of the opportunities they present to your business.

The 21st century has seen the continued rise of the 'challenger' brand since the 1990s. Here we discuss types of challenger brands that you may encounter.

There are many ways to grow companies, and stretching or expanding your brand is one which can be applied to most B2C and B2B businesses. Find out how here.

A memorable tagline can make all the difference to the way that your brand is perceived by the world. Here are some tips on getting it right.

Although writing your own copy can be difficult, there are several free tools available online to help you generate and check content, and gain confidence.

As part of a new series, we explore heritage brands in Suffolk that take pride in their long history and look to the future to stay relevant.

Email marketing is a cost-effective way to reach customers and generate leads. Read key questions to ask yourself when sending out emails here.

Strategy is important for SMEs as well as big businesses. Find out more about how to stay ahead as an SME in the East of England.

To add meaning to your company, values need to be embedded in everything you do. Here we list the key benefits of a strong brand culture and share our three steps towards adding value to your business.

Mailchimp has four main metrics that will help you to analyse the success of your email campaigns: open rate, click rate, bounce rate and unsubscribes. Learn how to improve your campaigns here.

Creating quality content for the web can be tricky, and it's on everyone's radar...Here are Mackman's top 10 timeless tips to get you started!

In this article, we'll be exploring how you can improve your knowledge of SEO for blog posts with a few basic hints and tips.

The definition of marketing is often unclear to those outside of the profession. Here we ask ourselves what good marketing looks like and track the evolution of marketing over time.

Content is everything from words to visual media, audio to infographics, print to digital. We look into why it's so important to have a content strategy...

Following on from our last article on Suffolk heritage brands, this piece focuses on four Norfolk brands that have stood the test of time.

May's Marketing Matters article discusses the value that marketing can add to businesses and society as a whole during the COVID-19 pandemic.

We list 8 UK brands that disappeared and have been lost and sadly forgotten over the years. How many of them do you remember?