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Updated by Madiha Jamal on May 12, 2020
Headline for Tips to Write an Awesome Website Copy
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Madiha Jamal Madiha Jamal
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Tips to Write an Awesome Website Copy

Website copywriting is influential in capturing people’s attention instantly. It helps you lure your audience and sell your products. With a few powerful words, you can drive conversions and sales. But writing an effective, traffic-driving web copy is not an easy task. You need to learn some excellent tips for writing an awesome website copy. I am sharing mine. Why not you also contribute some of yours to the list?

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Make It Visually Appealing

Make It Visually Appealing

Copywriting isn't about jotting down some salesy words to promote. It also includes visual content to delight the audience. Visual content like images, screenshots, infographics, or slides can can make the copy more enticing and engaging. Adding visuals between the content can give your audience a break. Visual icons can also be very effective because many people remember the visuals more than words. A webcopy with visual content can be irresistible for your audience.

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Know your specific audience/customer:

Know your specific audience/customer:

Ever wonder why it’s so much easier to influence your friend or to sell something to a friend rather than a stranger? Well, the answer is customer/audience knowledge. If you know the likes and desires of your targeted customers, you are more likely to alter your website copy according to their choice. For example, if you are aiming for a younger age group such as youth, create a website copy that builds an emotional connection.

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Develop an effective tone:

Develop an effective tone:

The right tone plays an essential role in making your website copy amazing. An assertive tone will allow you to share your point effectively, but if you vary your tone throughout your website copy, it will leave a long-lasting impact on the customer. For example, using a warm and welcoming tone at the start will benefit in attracting their attention while using an assertive and professional tone at the end will pursue them into buying or getting influenced.

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Let your copy look good with perfect formatting

Let your copy look good with perfect formatting

You need to keep in mind that most people tend to scan and scroll websites to know if the website is fulfilling their motive. If you use formats such as bold, italics, highlighting, or underlining, short paragraphs, and several subheadings throughout your web copy, you can grab your customer's attention early. Make it easier to read, look beautiful, and keep their interest for longer.