sop helle
Success in retail today is about innovation through omnichannel strategy – new channels, new capabilities, new processes, and new business models. Gone are the days when customers sought comfort in the familiar. Customers today demand change, compelling experiences that excites them, and the ability to shop when they want, how they want, and where they want. Retailers need innovation to meet their customers’ growing demands. Sophelle delivers that retail innovation.
Sophelle' retail strategy creates compelling customer experiences in stores, online, and throughout the customer journey with 20+ years of retail experience.
In the 7 practices of highly innovative retailers, we outlined the mindset and actions necessary to embed innovation deep into a company’s DNA. Practice #1 is preparation: of organizations, customers, and partners/vendors.
