Before anything else, here's a little disclaimer. Backlinks built on social networks especially non-followed links don't have direct SEO value as opposed to followed links. However, as social signals become a significant factor in search engine rankings, social media link building can definitely increase the social activities surrounding a website which can have a huge bearing on its SERP performance.
"Content is King" - this phrase has been thrown around since Panda and Penguin were rolled out. Today, there is an overwhelming consensus that great content should be the cornerstone of every business' digital marketing strategy. However, it can be said that this recognition for effective content marketing is long overdue.
Compared to Facebook, Twitter and Google+, LinkedIn is more – for the lack of a better term – “professional” than “personal.” This is where the strength of using LinkedIn as an effective B2B internet marketing strategy lies.
It was renowned marketing consultant and wine connoisseur Gary Vaynerchuk who said in an interview that if you're not doing social media marketing, your business will fall behind and lose its competitive edge approximately five years down the road. And in the arena of brand building through social networks, Twitter is a platform you should never overlook.
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