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Updated by Lapin Law Offices on Jun 11, 2013
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Top 8 Priorities for Any One-Man Marketing Team

The Top 8 Priorities for Any One-Man Marketing Team by Ginny Soskey via HubSpot

When you're the Jack or Jill of all trades at your company, it's hard to always follow every piece of marketing advice you read. You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day -- but that's not how real life works ...

Source: http://blog.hubspot.com/8-priorities-one-man-marketing-team

1

Set strategic and measurable marketing goals.

2

Establish exactly who your audience is.

3

Focus on the right social media platforms.

4

Schedule out social media updates.

5

Create evergreen content to reap short- and long-term benefits.

6

Lean heavily on calls-to-action (CTAs) to pull people through the funnel.

7

Set up a few automatic workflows and let them work their magic.

8

Use A/B tests to help drive intelligent marketing decisions.