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It is true that the content you introduce on your website is the primary factor behind your website’s organic reach. But, the type and quality of your content are what actually defines the scope of that organic reach. If somebody just suggests you write content, use content marketing, and guarantees that you will get a ton of traffic, they are lying. Well, maybe not exactly lying but you will only receive below-par results from this ordinary technique.
Neil Patel, who is an expert in the digital marketing industry recently came up with four proven ways to boost your organic search traffic.
Patel believes that in addition to writing content, you have to take care of certain other things in its aura to make sure your content clicks with the breezy search engine algorithms. Writing content by itself is not a voucher for you to generate any more visitors. You need to make sure that the content you are writing is relevant, has demand in your targeted market, and is quality-centered.
Let us have a look at the organic traffic-generating techniques shared by Neil Patel in detail. These tips will not only teach you about writing content but also help you learn the secrets to writing content that actually generates traffic.
If you do not want to be one of those people who are writing content but still getting no results, then you need to do a few things.
According to Patel, the first thing that you have to do for a great content marketing plan is: Go to Ahrefs and put in your competitor URLs.
How does this help you?
Well, when you put in your competitor URLs, you can see a list of all their most popular pages. You can go to these most popular pages of your competitors, go through their content, and note down how they are writing content.
When you are done analyzing the content behind your competitors’ most popular pages, that is when you can build a strategy for your own content. Your approach should aim towards writing better content than what they have written.
“This whole process allows you to get your hands on the trendiest pieces of content on your competitors’ websites and as a result helps you write even better content,” says Neil. However, the main requirement here asks of you to produce error-free, unique, quality-centered, and better content than others.
When you are aiming to write better content than your competitors, you may as well also aim to produce far better articles than what similar businesses in your market are producing. In other words, go hard, or go home.
For example, let’s assume that you looked up an article by one of your competitors on Ahrefs, called “10 Tools to Boost Your Social Media Reach.” What you now need to do is produce an article that introduces itself as “100 Tools Guaranteed To Boost Your Social Media Marketing Campaign”. When you use this approach, you are not only producing an article that is exponentially better than your competitor’s but you are also maintaining the uniqueness of your content with a distinct title.
When you are following this technique, search engines like Google, Yahoo, and Bing, etc. will also prefer your content and your search engine organic rankings will be exponentially up in no time.
In addition to improving the quality of your content, you should also be making all the possible efforts to make sure your business paves its way towards your potential audience. An excellent, fool-proof, and a direct way to do that is getting email addresses of your competitor’s audience on that specific article that you rewrote and made much better.
When you get access to the email addresses of your potential audience, you can hit them up with an email similar to the following:
“Hey, David,
So we noticed that you just had a brief look at ‘10 Tools to Boost Your Social Media Reach’ on (name of the website). How about you check out this article that introduces ‘100 Tools Guaranteed To Boost Your Social Media Marketing Campaign.’
Let us know if you want to check it out and we will get back to you.
Sincerely,
John from ‘Your Business’s Name’”
A couple of interested people will probably reply to your email and then you can get back to them with the link of your article and it will ultimately help you promote your business among your potential audience.
Last and another super-effective technique is to visit Buzzsumo and do the exact same thing we did back in step number one. When you type your competitor’s URL in Buzzsumo, you get their most popular posts but this time it will show you the most popular posts according to the social media perspective.
You will get your hands on the information about whether your competitors are generating traffic from Twitter, Facebook, LinkedIn, or Pinterest, etc.
This technique reveals how much traffic they are generating from each social media platform. It will not only allow you to find information about what topics are making waves on social media but it will also help you budget and implement your social media marketing campaign. It will help you determine the ideal social media platforms for your business and how much traffic can your business generate from each platform.
When you are done collecting the complete information, what you need to do is repeat steps 2 and 3. This means, you note down the topics and write even better content against those topics. You make sure that your pieces of content are exponentially better than all the articles out there and then you hit up all those social media users with a call-to-action that will lead them to your content.
Neil Patel is an excellent digital media strategist and an expert and we hope his tips will help you boost your organic search traffic in no time.
