David Eddy
This is a list of all the most important elements of a high-converting local business landing page. What factors do you think are most important in making a local landing page convert highly?
Source: http://www.daveeddy.com.au/important-local-landing-page-elements
Phone number must be bold & prominent, clickable on a mobile device.
Feature your phone number at the top of your landing page to give prospects a
shortcut to doing business with you. Make it big, bold, and easy to read, so there’s
no way they can miss it. Include at least one additional conversion method, so you
have multiple ways to turn a visitor into a lead
Write a catchy, succinct tagline or headline that clearly communicates your primary
benefit or offer for both your landing page and your ads. What can you offer your prospect that the next website (your competitor) cannot?
The area of your website that a visitor sees
without having to scroll is known as the area
“above the fold.” Having key information, like
your contact information, location, or service
area, front and center for every visitor means they
don’t have search for the information they need
from you and enables them to quickly and easily
find a w
ay to convert. In fact, research shows that
only 22%
1
of consumers scroll to the bottom of a
page — that’s almost 80% of your visitors who are
missing key information if you put it below the fold.
