Ayushi Kakar
Not getting clicks on your keywords organically? DG7's B2B Search Engine Optimization Services can help you secure the top position for your business terms.
Approach to B2B SEO is significantly different than regular SEO. Having a limited in-house team with little B2B exposure can be the most ignored yet challenging obstacle to achieving significant SEO growth for any business. With considerable exposure working on large and complex websites have enabled our SEO team to take on any B2B challenges. We help businesses build solid organic presence not just SERP Rankings. The following are some of the key SEO activities undertaken by us to deliver SEO ROI at scale.
With the increasing adoption of smartphones, businesses can no longer afford to ignore mobile devices as a quick and handy tool to gather firsthand information. Given the dynamics of this space, optimizing for a multi-screen world without compromising on the user experience has become a thin line to balance. Lack of mobile-friendly website will lead to reduced organic ranking and mobile site traffic as well as high bounce rate jeopardizing the success of digital marketing.
B2C stands for business to consumers this is the tradition of selling products/services to consumers directly.
B2B stands for business to business. This is the tradition of selling products/services to other businesses.
B2C & B2B marketing is different in many ways. Both markets include different target audiences, different buying processes.
1. Audience and buying Process: Audience and market size are different for both B2C & B2B SEO. Mostly in B2C decisions are taken by a single person, while in B2B teams make decisions. It may take time.
2. Keyword Strategy: The keywords used in B2B marketing are more professional or complex than B2C. B2B keywords strategy approaching the needs of very specific types of business.
3. Goals & Key Performance Indicator: B2C SEO goal is to reach a high volume of customers to place an order as fast as possible. On the other hand, the B2B SEO goal is to get quality leads who see the need for your product. B2B includes many decision-makers, so it takes time for visitors to convert into a sale.
4. Content Marketing: In B2C marketing visitors looking for less expensive and lower risk. Content marketing for B2C is normally used for building links and promotions. For B2B marketing visitors looking for a solution for their particular need.B2B marketers going through a longer process. B2B SEO content is technical and includes brand awareness, education, case studies, solution based and many more.
*Conclusion: *B2B may require more patients than B2C. Google is ever-improving its algorithm to reduce bad practices, so long as you keep an eye on your SEO strategy.
DG7 Solutions is an analytics-focused, research-based consulting partner for medium and large organizations offering end-to-end Digital Marketing Solutions. ...
