Stephan Marais
Great Scott! I am finally back again for another spectacularly lengthy post, rich with wonderful titles, and this time - statistical goodness. It just so happens, that in my past short-lived career, I was a Forecast Analyst (not this kind). So today class, we will be learning about the importance of forecasting organic traffic and how you can get started.
An infographic in why great SEO costs more.
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search's value pales in comparison to the much-covered social media.
As SEOs, we use all sorts of tools to glean insight into technical issues that may be hurting us: web analytics, crawl diagnostics, and Google and Bing Webmaster tools. All of these tools are useful, but there are undoubtedly holes in the data.
If you're looking for a platform that will help broaden your online visibility, Quora is a great place to invest some time. Quora is a Q&A community that's highly underrated and underused in my opinion. This platform is all about building your authority on a specific topic and building relationships by answering questions with people who share similar ideas and interests.
A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. In exploring the persona concept, it further supported my opinion that for SEO to truly be effective for the B2B organization, SEO needs to run hand-in-hand with traditional B2B marketing initiatives.
According to gamification.org: "Gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging." It's not just for computer geeks; the trend is spreading amongst brand marketers by capitilising on the reward and recognition systems from video games and applying them to everyday consumer behaviour.
