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Updated by Gemma Winterbottom on Mar 29, 2020
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The Best time to Post on Instagram

Knowing the best time to post things on Instagram is very important. In whatever industry you find yourself, you must adhere to the principle of time in order to get maximum engagement on your posts from your followers.

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Introduction

Introduction

In life, there is a specific time apportioned for everything. Most times, failure to adhere to the principle of time results in dire consequences. Indeed, social media platforms, especially Instagram, are also governed by the principle of time. Lots of those who use Instagram for their businesses do not know this, and this contributes to the reasons why their advertisements have limited audience reach. In case you doubt the truth that the time of the day in which you post on Instagram determines the audience it is going to reach, post some pictures in the morning and some at night and then calculate how many likes and views you have around those times. They differ, right? This means that there is a specific time to post things on Instagram. Buy Instagram followers.

Alternatively, if you do not fancy this method, there are some social media engagement platforms that could help you do this. The pertinent question therefore is;

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What time is best to post on Instagram?

What time is best to post on Instagram?

Although it depends on your type of audience, and the frequency at which they browse, the appropriate time to post on Instagram is between 2pm-3pm. In spite of this, it is possible that the extent to which the thing that you post is engaged many vary depending on the day of the week that you post it. There is a best site to buy Instagram followers.

Typically, Thursday is the best day to post something on Instagram. Also, on Thursday, the times which you can post are not fixed at 3pm alone; instead, they vary between 5am-4pm
In spite of the fact that the best time to post on Instagram is between 2pm-3pm, the time when your post can determine how engaging your post will be between 2pm-3pm.

Although we have stated the time generally acceptable for one to post things on Instagram, it is important to break into days of the week and the time fit for each day. According to research conducted by Hubspot, these are the days of the week and the time appropriate to post things:

Sunday: 10 a.m.- 2pm
Monday: 11a.m.- 5p.m
Tuesday: 5 a.m. – 9a.m.
Wednesday: 5a.m.-11 a.m.
Thursday: 5a.m and 11 a.m.
Friday: 5 a.m. or 9 a.m.- 4 p.m.
Saturday: At 11 a.m.

According to further research, it is further broken down into the days and time people in specific industries can post their advertisements on Instagram in order to get optimum engagements:

Services rendered by professionals: 9a.m.-10 a.m. on Friday, Tuesday and Wednesday
Education: Thursday at 4-5 p.m.
Private Care: 1-3 p.m., on Thursday or Friday
E-commerce(Non-retail) 4p.m. or 9 p.m. on Thursday
Media and Entertainment: Thursday and Tuesday from 12-3 p.m.
Beverages: 12p.m. on Fridays
Tech companies: Wednesday at 10 a.m.
B2C companies on Instagram: 10 a.m. or 1 p.m. on Fridays
Non-Profit Groups: 3 p.m. and 9 p.m. on Tuesday, Wednesday, 3 p.m.
After establishing the best times to post on Instagram, it is essential to ask a pertinent question;
The

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Why is time quintessential in determining how we post things on Instagram?

Why is time quintessential in determining how we post things on Instagram?

First, it is essential to note that Instagram uses an algorithm to sort out the relevance of posts. By this, the algorithm automatically supports posts that are recent over those that are old. This is how it works. Instagram has structured its feeds to display more entertaining content based on how engaging the post it. In doing this, they make use of the following:
· Timeliness
As mentioned above, posts that are recent are preferred over older posts. The timeliness of Instagram depends on knowing those who follow your posts and the sequence at which they browse. By this, you will be able to decipher how you’ll make the bond between you more reliable. Also, you will know the kind of content that interests them. Again, it is crucial to look at your analytics to know the time your followers engage more with the content you disseminate. One must also take note that the timeliness of content exists in a cycle. If you post your content at the right time and your audience engages it, you have to do the same process over and over again to boost continuity and post engagement.

· Interest
Have you noticed that when you indicate or develop interest on a thing on Instagram, for instance, foods, you’ll continually see posts that deal with different kinds of food? Of course! That’s the work of algorithm as it prioritizes what one views the most and allows it to appear one’s feeds often.

· Relationship
Instagram prefers posts that people have engaged with. This means that, for instance, if your post has been shared or liked by a user in the past, your posts will definitely show in that user's feed.

Yes! You now know why time is quintessential in how you post things on Instagram. I’m sure that the question that is on your mind is;

How do I find the appropriate time to post stuff on Instagram for those that follow me?
Well, for this, one cannot provide a straightforward answer. The only way to know the appropriate time to post things for those that follow you on Instagram is to keep testing different times. It takes a long process, but it pays off in the end. However, you can always do this by using Instagram Analytics.

If you intend to do this, you must have an Instagram business account. By this, you will be able to access the Instagram insights of your followers. This gives you qualitative information about their profile and the reach of your posts, amongst other things. In addition, it makes you know your audience better by making you know the times they come online and how frequently they engage your posts. Are you wondering how you’re going to access all these? Fret no more. To do this;
· go to Instagram insights
· Click on followers
· Select learn more
Asides going to the Instagram insight section, you can take a look at what your competitors in the niche you are in are doing. By looking at their posts and perusing why their posts received maximum engagement you could also get the appropriate time to post things for your followers