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Updated by Boom India on Mar 07, 2020
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BoomIndia IT Solutions

BoomIndia IT Solutions is a Digital marketing Firm In Dwarka , Delhi. BoomIndia Provides Web Development ,Digital Marketing , Lead generation & Ecommerce Development at Affordable Prices.

Website Designing Company in Dwarka, Digital Marketing Company Delhi

BoomIndia IT Solutions is Best Digital Marketing Company Dwarka. Get Responsive Ecommerce Website Design, SEO Services, & Digital Marketing.

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Digital Marketing Trends You Can’t Ignore this year

Digital Marketing Trends You Can’t Ignore this year

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020.

And why wouldn’t they be? After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. As Brian Solis puts it:

“Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.”

Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever.

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Programmatic advertising

Programmatic advertising

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% of digital display ads in the U.S. will be programmatic by 2020.

According to Irina Kovalenko of SmartyAds:

“Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”

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Learn digital marketing

Learn digital marketing

Boom India Also Provide Classes For Digital Marketing ,web development

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Chatbots

Chatbots

Chatbots will continue to be an important part of digital marketing in 2020. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.

Surveys show that:

Chatbots will power 85% of customer service by 2020
Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%)
63% of respondents prefer messaging an online chatbot to communicate with a business or brand

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Conversational Marketing

Conversational Marketing

With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. People want it that way, and so brands are reacting. When consumers have a question, 82% want an “immediate” response.

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Personalization

Personalization

If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more.

Consider these personalization stats:

63% of consumers are highly annoyed with generic advertising blasts
80% say they are more likely to do business with a company if it offers personalized experiences
90% claim they find personalization appealing

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EasyJet

EasyJet

EasyJet launched a data-driven email campaign that uses customers’ travel history with the airline to build personalized stories, which then suggest where they might like to travel next. About 12.5 million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails.