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Updated by Pam Neely on May 21, 2020
Pam Neely Pam Neely
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Social Media ROI

It's no longer a question of participating in social media. Now we gotta make money.

Social Media Does Not Drive ROI [Research] | Heidi Cohen

On social media, engagement by itself isn't sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it's not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts.

A Modern Marketing Strategy - Social Media Marketing & ZMOT from Google

Whether a large or small business, your marketing strategies will be changed by the Zero Moment of Truth. Download this free ebook from Google to get ahead at this critical new marketing moment.

216 Social Media and Internet Statistics (September 2012) | The Social Skinny

All the best plans can go astray sometimes and my pledge to post a new social media stats article every month definitely falls into the straying category. In my defense I haven't really been lazy, I've just been neglectful - which (at least in my mind) is way more justified.

Pew Internet: Social Networking (full detail) | Pew Research Center's Internet & American Life Project

Highlights of the Pew Internet Project's research related to social networking. (Note: This page will be updated whenever new data is available.) As of December 2012, 67% of online adults use social networking sites.