Email automation is the need of every email marketer today to beat the competitive race. It not only saves the valuable time of marketers but also enables them to boost operational efficiency and drive revenue growth. Automation of your email marketing efforts is all about engaging with your targeted audience at the right time when they are most likely to react. According to statistics, companies that automate their emails are 133% more likely to send relevant messages to their customers at the correct phase of their purchase cycle.
Know more about how email automation helps to improve the conversion rate