5 Tips on Tweeting that Blog Post

The time of day you tweet your post can have a significant impact on how many clicks and retweets you are going to receive. Take into consideration whether your audience are more likely to use twitter while at work or when commuting and at home. You may want to tweet in the evenings and on the weekend, when there is less traffic to drown out your message, and your followers have more time on their hands for perusing your content.

Use industry-specific hashtags to target your ideal audience. Perform research by following the influencers and thought leaders in the industries you are targeting to determine the hashtags that they use most frequently and the hashtags that are trending. With a little investigation you can also determine which hashtags appear together most frequently and are complimentary.

Your title needs to immediately grab the attention of your audience and entice them to click-through. Your audience skims through their tweets so it needs to catch their eye in a fraction of a second. Titles which typically have higher success rate are “How to…”, “Tips for..” and enumerated lists like this post. Your tweet title doesn’t have to directly mirror the title of your post so you have the latitude to try different titles to determine what resonates most with your audience.

Receiving a retweet should be a goal every time you hit the blue button. When your message gets retweeted its potential audience can increase by many multiples, depending on the retweeter’s number of followers. Successful strategies for securing retweets include mentioning other people in your tweets and tweeting as a reply to a related tweet. Engaging in Twitter chats also increases your audience and the likelihood of receiving a retweet, while exposing you to a community with similar interests.

There is no “silver bullet” when it comes to tweeting, so your best strategy is to keep trying different tactics to determine which is most successful for your industry and for your target audiences. Use a service such as Bitly that provides analytics on your links. Change your titles, alter the position of your links, try different hashtags and alter the position of hashtags. Keep iterating until you find the combination that works best with your audience and drives the most traffic to your blog.