Rik Dekyvere
A list of articles how to analyze and get ahead of your competition in the SERP
Understanding Your Competitive Landscape
The practice of SEO is a fairly results-oriented business. Increasingly, metrics dominate the focus of the SEO professional, whether rank, traffic, or conversions. While a move to more measurement is overall a good thing, it means that SEOs are increasingly head down, focused on the things-like link building, on-page optimization, and content creation-that they believe will move the metrics needle.
Getting Started The goal of this post is to approach keyword research for SEO from it's roots and build toward the more technical aspects.
Many who are eager to "get ahead" with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO techniques, how they are sure to work as well as fantasizing over their list of targeted keyword terms. Competitive analysis should also take a position of high importance.
Search Engine Optimization (SEO) is the process of improving the visibility of your website in search engine results pages (SERPs) for the targeted keywords. Some of the key aspects of SEO are: Keyword Research , Competitive Analysis (or Competitor Analysis), Website Architecture, Keyword Density , Internal Linking, SERP Tracking , Link Building, Social Media Marketing etc.
