Morten Øien Eriksen
Most organisations have clearly defined brand guidelines, purpose, and an associated content strategy, while also having the technology for distributing content in place. But what about the process of producing the content itself?
Handle content production better—the essentials of ContentOps in one place. Most organisations have clearly defined brand guidelines, purpose, and an associated content strategy, while also having the technology for distributing content in place. But what about the process of producing the content itself?
Getting the three involved aspects of production to work more closely together—people, processes, and technology—will remove friction and make for a more efficient and quality-minded content production operations to deliver higher value to your customers. Which in turn will increase revenue.
In an increasingly fragmentary digital world, producing content for omnichannel and headless delivery is taking its toll on content creators. Enter content operations (ContentOps), a principled method between strategy and delivery that integrates people, process, and technology—all in order to produce quality content more efficiently.
Defining what Content Operations is, why we need dedicated ContentOps, typical ContentOps processes and infrastructure - and how GatherContent supports it.
For enterprises, producing effective content is just the beginning. Then there is the problem of scale. Yes, it's time for ContentOps. In the first of a two part series, Barb Mosher Zinck lays out the framework.
One of the most important tools for excelling at content operations is your digital platform—most notably your content management system. In order to get your ContentOps smooth and running, you need a CMS to handle the necessary editing, refinement, and management of your content before distributing it.
