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If you've been doing email marketing for over a week, you've probably heard all about split testing: why you should, easy split tests you can implement today, split testing your web forms and calls to action, and so on. If people liked email as much as they like cats, "test it!"

To protect the privacy of our clients, only general information will be provided in this SEO case study. The name of the company and keywords targeted will not be provided unless our client has permitted us to utilize this information.

SmartBrief is always looking to showcase new voices via our blogs and e-mail newsletters, and we're happy to consider your writing for publication on one of our blogs. Guest posts can be published in: - SmartBlog on Education - SmartBlog on Finance - SmartBlog on Leadership - SmartBlog on Food and Beverage - SmartBlog on Social Media Please read and follow the guidelines below to submit your piece.