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Takedown your notes as you go through the 2020 Social Media trends.
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According to the statistics, in 2019 Instagram hit 1 Billion, active users, monthly, marking it to be the 5th largest Social Media channel.
Tiktok is catching up to space with 500 Million monthly active users in July, believing it to be nearing 750 million now.
There’s a story spoken with the increase of social mentions for TikTok In The trend is bucking up, signalling its importance 2020 onwards.
WHAT’S IN IT FOR MARKETERS?
The rise of unique and niche networks shouldn’t come as a surprise.
Advancement of nice and unique networks should not be a thunderbolt.
People no longer lookout for large communities, but the relevant ones. It truly is still an untested ground with basic opportunities for marketers. They only started testing ads in January 2019.
However, marketers love the trying and testing route.
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We are aware of the impact of Social Media on our mental health.
Addiction to Social Media is now an acknowledged scourge that changes the perception of the Social Media landscape.
We do not term it to be a crisis but moreover a social movement driven by consumers, with the majority of Social Media addiction mentions happening on Twitter (63.9%) rather than in news headlines.
The #DigitalDetox movement is remarkably a joyous movement, helping people manage social media more regardfully.
WHAT’S IN IT FOR MARKETERS?
A change in a consumer habit can be a cause for alarm for marketers.
Ensure you check on your competitors to monitor any change in engagement.
You should always be aware of your consumers’ Social Media welfare. Avoid noxiousness, and grip them with ways to breakout, igniting their interest in real world possibilities.
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Social Media suffers trust issues in the past years, due to two vital issues: Data privacy and Disinformation.
In 2020, Social Media channels undertake responsibility to address these problems, and rebuild their brand trust.
Trust us, data privacy is not a new trend – it is the right to privacy, structures in a different way.
WHAT’S IN IT FOR MARKETERS?
It’s sure to have a break of your brand trust if you are linked to anything that puts your customer data at risk.
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Augmented reality and virtual reality are the next blossoming in technology.
In 2020, we’re expecting this growing trend in technology to be developed by marketers.
WHAT’S IN IT FOR MARKETERS?
Have you ever thought of how VR and AR can maximise your user experience? Start thinking!
AR helps with improved information, easy visualization, unique user experiences, improve brand and image and certainly a lot more.
VR is the perfect tool to enhance customer experience, for immersive and interactive Marketing Strategies, Advanced consumer analytics and we can go on.
2020 will be ‘D year’ that AR and VR lift off.
If you haven’t invested in the technology yet, get that started!
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Indeed, Advertising is getting tougher.
84% of millennials spell out that they do not rely on
traditional advertising . With the generation holding significant spending power, new disruptive technologies will be needed to shake up marketing strategies.
WHAT’S IN IT FOR MARKETERS?
Understanding one’s audience and taking measured risks are the two main approaches one shall need in their marketing strategy.
Get a change As your market changes.
There are a couple of new opportunities driving your way that will eventually conceal the principles of SMA and SEA.
This new technology grants your brand to get innovative.
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Influencer marketing is a double-edged sword.
In 2020, we predict there shall be a twirl of how marketers manage their influencer campaigns.
As Influencer Marketing will go small from big
WHAT’S IN IT FOR MARKETERS?
If it’s Influencer marketing, success can be found in substantial numbers. Instead of investing on one influencer with a large reach, you can invest in 100 micro-influencers for similar cost.
You should:
Focus on fixed audiences.
Improve your engagement.
Minimize the risk.
90% of purchasing decisions are piloted by user-generated content
WHAT’S IN IT FOR MARKETERS?
UGC is a win-win situation for both brands and consumers.
The best is that the type of content produced is trusted by most of them consuming it.
According to data, user-generated content (UGC) can convert most likely 5X than not — UGC.
Do you now know what’s trending for you and your brand?
For More Contact HYBRID DIGITAL MARKETING AGENCY
