Email tools and miscellaneous resources

Everyone in the marketing world knows one hard truth; it's not easy getting visitors to bang on your conversion door. The Lead Capture process is no banana cream sundae that you can easily gobble up, there are a lot of hindrances that you must get rid of if you want to speed up the conversion process.

Use this calculator to determine the ROI (return on investment) for your email campaigns. Based on your marketing campaign results and expected results your ROI will automatically be calculated. Use this tool to test different scenarios and see results.

Learn the ins and outs of email marketing, including building your email list, crafting the best email content, email newsletter design, and more in this list of 50 awesome posts on email marketing from 2011. Yup, there's 50 of them, and they're all awesome.

Browse marketing research including: marketing case studies, articles, and how-to's in topics such as Email, B2B, Social, Search, and Consumer Marketing.

Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses.

Nearly every email marketer we ask tests subject lines. The fact is the subject line is only a tiny fraction of what you can test. Let's look at the five most effective variables you can test in email campaigns, pulled from a chart in our brand-new 2012 Email Marketing Benchmark Report.

Consumer Views of Email Marketing 2013 On-demard webinar: Watch as the BlueHornet team and BlueHornet client, Kristi Gole from Global Hotel Alliance discuss the findings of this year's report. Consumer Views of Email Marketing 2013 For two consecutive years, BlueHornet has surveyed over 1,000 consumers across the United States to better understand their behavior and sentiment around email marketing.

If you want the rare ability to make sales "at will" almost every time you send an email to your list, then this letter will show you how. Here's the deal: I've created a monthly newsletter called: However, it is very expensive. And, it's definitely NOT for everyone.

This includes Jay Baer's AWESOME presentation on Facebook and Email