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Updated by Beth Kanter on Jun 12, 2013
Beth Kanter Beth Kanter
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Events: Social Media Integration

Tools, tips, and best practices for successfully integrating social media into your event marketing plan.

BEFORE: Get Organized: Avoid creating special event social media accounts

I'm seeing an upsurge in special event social media accounts-especially on Twitter. Every time I see one, I just shake my head. I can understand the thinking that it's a helpful way to promote a special event but in most cases, it's an example of traditional marketing thinking applied to a social space.


1. Events

1. Events

Hybrid: Online/Offline - Social Media provides a "back channel" for the event and serves as a bridge to bring in others virtually.

Virtual: Event takes place online only. This includes Twitter Chats.

BEFORE: Get Organized: Event Management Free App

Eventbrite gives you all the online tools you need to bring people together for an event and sell tickets. Integrates with Facebook. Collect email addresses

BEFORE: Tool: Amplifier JustCoz

JustCoz is a system for donating a tweet a day to help raise awareness for non-profits and charities

BEFORE: Tool: Amplifier GaggleAMP

GaggleAMP is the social marketing platform that lets companies Amplify their social media reach by leveraging individual employees, customers and partners. Using GaggleAMP, companies are able to widely distribute their content and messages while they Analyze the results and Align their social media spend to where the ROI is.

BEFORE: Tool: Amplifier Thunderclap

Thunderclap helps groups of people share a single message all at once. One time use. Combine with traditional influencer outreach so you have tweets going out throughout the event.

BEFORE: Example: Thunderclap charity: water live in Rwanda

Today is charity: water's sixth birthday! And to celebrate our team is on the ground in Rwanda to bring you footage live from the field. Seeing is believing, which is why we think it's important to show you, first hand, the work that's being done to bring 26,000 people in Rwanda clean water with this year's September Campaign.

DURING: TOOL Audience Interaction Google Moderator

Crowdsource questions from the audience before or during an event.

BEFORE: Best Practices: Nonprofits and Eventbrite

How to host great events for nonprofits with Eventbrite and Social Media for Nonprofits

DURING: Best Practices: Live Tweeting Events

Twitter co-founder Evan Williams live-tweets on stage at the TED conference. Learn how Twitter can help you make the most of your next conference This is part of our series on how nonprofits can get the most out of Twitter and the first in a series of guest posts from content partner

DURING: Tool: Video Capture

Mobile App that lets you capture video snippets and share.

DURING: Tools: Photo Capture Instagram

Encourage participants to post their instagram photos with your hashtag and cross post to Twitter.

DURING: Tool: Photo Capture Instagram

Here's 70 plus helper applications to make your photo capture on Instagram more effective.

DURING: Tools: Photo Capture Tumblr

Give participants the email to post photos. Tip from Maddy Grant

DURING: Photo Capture: IFTT

to share photos, set up the recipes using specific hashtags on Instagram & Flickr to go to Google Drive – curate from this - Shonali Burke

BEFORE: Best Practices: Social Networking For Events Part 2 of 3: Plans and Platforms

SocialFish present Part 2 of a 3 part series on Social Networking for Events and Tradeshows. In this Webinar, we dive into the nitty-gritty and investigate the

DURING: Best Practices: Integrate Facebook Into Your Events

If you're like most nonprofits, events are a big part of how you connect with supporters and potential donors. But like most nonprofits, you're probably not integrating other marketing channels like Facebook into your events in a way that promotes your events, and your Facebook Page.

DURING: Tool: Project Tweets - Twitterfall

All Logins are forwarded to Twitter for authentication. Nearly all issues with Twitterfall are due to communication issues with Twitter (Failwhales, the like). Often there's nothing we can do to help, just keep trying, eventually it'll work.

DURING: Tool: Visible Tweets - Project Tweets

Use to project tweets using hashtag during the event.

BEFORE: Get Organized: Example of Pre-Event Content

Example of call to action that can be measured for conversions.

World Water Day is coming up on Friday. Here's a behind-the-scenes peek at the new video we'll be launching that day. Hint: it's all about birthdays! Sign up for our emails and we'll let you know how you can get involved on World Water Day:

AFTER: Documentation Storify

National Colon Cancer Advocates, members of the Fight Colorectal Cancer community go to Washington.

AFTER: Tool - Measurement - Rowfeeder

RowFeeder is Social Media Monitoring and Analysis made easy. Simple Twitter and Facebook monitoring, beautiful reports and analytics in Excel.

BEFORE: 10 Tips for Promoting Your Events With the New LinkedIn Events Tool | Social Media Examiner

Does your business conduct events? Are you using LinkedIn to get the word out? Why LinkedIn? LinkedIn, the largest professional social network now with over 135,000,000 members, has been busy lately updating features to help professionals and companies.

DURING: Best Pracitces How to Use Twitter Events to Grow Your Network | Social Media Examiner

Twitter is a great platform and it truly rocks for person-to-person networking. But what if you want to grow your network or find more people to connect with offline? This is where Twitter events can be very useful. Twitter events allow you to network at specific times with larger groups of people through the use of hashtags.

AFTER: Best Practices AAR

This post is an AAR (After action review) of how a blog was used to report from a workshop. We were blogging from the Workshop on Rural Development organized by the SDC Eastern & Southern Africa Division in Lilongwe Malawi. By Michael Hirsbrunner, SDC With the workshop blog we had several ideas in mind: documenting the workshop process and make it accessible, including non-participating network members into the discussions, and linking the discussions in Malawi with others regional experiences.