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Updated by sfwpexperts (LosAngeles) on Feb 12, 2020
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Email Marketing

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Email Marketing Series: 8 Important Metrics Of Email Marketing

Email Marketing Series: 8 Important Metrics Of Email Marketing

Email Marketing is considered to be the most effective way of advertising brands and products. However, it is effective only when you can measure the performance of your email marketing campaign. Like other online marketing channels, email marketing also has some metrics that can help you in determining the success of your campaign.

Every email marketing campaign has different goals to achieve. So, If you are planning to run an email marketing campaign then it is important to know about the email marketing metrics.

In email marketing, there are eight major types of metrics that will help you in determining your campaign results.

  • Open Rate
  • Click-Through Rate
  • Spam Percentage
  • List growth rate
  • Conversion rate
  • Bounce rate
  • Overall ROI
  • Unsubscribe Rate

*1. What is an Email Open Rate? *
Email open-rate helps in analyzing the percentage of emails opened by your existing and new subscribers. Breaking it, even more, simpler, email open rate tell you about how many people viewed or opened the email you sent.

The open rate helps in determining the performance of your email marketing campaign. If you are getting less email open rate then you should start looking for mistakes and faults in your campaign. We have mentioned the email marketing checklist that will help you in optimizing your emails. An optimized email marketing campaign always gets a higher open rate and click-through rate.

Method to calculate Email open rate: Divide the number of unique opens (excluding that bounced) by the number of emails sent X 100.

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Related Blogs:
Email Marketing Series: What Are Promotional Emails? Explained With Types And Optimization Tips
Inbound Marketing Series: What Is Email Marketing? And How It Can Benefit Your Business?

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