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Updated by Alina Smith on Feb 09, 2020
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Alina Smith Alina Smith
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5 Tips on How to Leverage Facebook Marketing To Improve Conversion Rate

If you apply the best tips for advertising on Facebook, then it can be a lot helpful for you. You can leverage the right Facebook ad and earn more audiences than the ones that use 'free' methods. Here are some tips to improve your Facebook Marketing –

1

How to Target?

How to Target?

It must not be new information to you that Facebook collects an enormous amount of data from the user. This data is only available through the demographic information of the user of the profile. Facebook also collects data from shares, interactions, and likes. Only the advertisers can avail. This information is part of Facebook's extensive features of targeting. But, if you do not know your target base, then it won't make much effect. For this, you need to know the traits of the profile you are targeting. You can try applying for the A/B test. It can determine what your target audience should be. You should choose the content that your audience is willing to open and also share it, other people. Try to reach people who are curious and interested in your content. Try to connect with an audience that is willing to encourage your page and welcomes your message. Get to know the platforms that attract the audience. Also, try to understand what kind of content they are interested in.

2

Finalize the ad that works best for you

Finalize the ad that works best for you

The conversion rate that the Newsfeed ads achieve Is around five times higher than that of right-side display or sidebar ads. This will undoubtedly make you lean towards News Feeds Ads, but there are far better options. The News Feed ads are expensive; most people avoid using it. The larger dimension sidebar ads are more likely to decrease the difference in the conversion rate. This is mainly because the sidebar ads attract more and more people to it. But many times you have to decide whether ROI justifies the money you are paying for the advertisement. If you are looking to raise your brand awareness, then you can apply the right-side strategy ad. This helps to create a more thorough presentation, and are far more beneficial. These ads pop up more often and are noticed more by the audience. It even boosts your overall visibility on Facebook. Get to know what they like in general and target that base. This will surely help you to grow the business.

3

The importance of timing

The importance of timing

The most important tip of all is to pick the right timing. You can see a lot of marketers that pressure on picking the right conversion period. You can observe that your target demographic is more online and focusing on a particular website. Other times of the day you won't find them much online. So, you have to choose the times when they are most online to make your ad more visible. You can schedule your ads during specific times of the day and increase its visibility with the help of Facebook's Power Editor. But, advertising at specific times according to the conversion rate can be costly as many other advertisers too will be placing their ads. You can start studying the top hours of social media engagement. Just don't fix the visibility of your ads to one or two particular times but choose more than two or three times. Try to keep these hours-long enough, for better visibility.

4

Make an eye-catchy landing Page

Make an eye-catchy landing Page

There is no way that you will not be aware of the fact that you need an attractive landing page to entice the audience to click on to your ad and read the details. There is nothing known as ‘second-chance’ when it comes to attracting the audience by ads. You have to make the ad far more transparent. The viewer should get the sense of what your expertise is, just by one glance. If you are a clothing brand, then choose a picture that best describes your knowledge and create a good title alongside the name of the brand. You can even insert a significant discount, offer and much more. That lures your customers in. It should be made sure that just one click on the ad drives the customer to the main website. You can even take the help of a corresponding landing page. You can choose whichever strategy suits you. Don't clutter the landing page. Choose things that in some way or the other contribute to the goal of your page. Add elements that help increase the credibility and trust of your page. You can provide links to your privacy policy on the landing page. This will make your audience trust you. It is essential that you make the landing page extremely responsive. Otherwise, it can seriously turn your audience off.

5

Choose a perfect Image

Choose a perfect Image

If you are about to come up with a Facebook ad, then you must know that these are far more different than any of the internet ads and other social media platform ads. When you are choosing a picture for your Facebook ad, make sure you select the right copy. The image should help you become exclusive. Choose a unique image. Or else you can lose your audience. You have to make sure that your image relates to all other elements you have included in your ad. No testing or tweaking will help you if you have a terrible image, and it makes your ad less visible. If you are willing to include texts, you can make sure that the texts are creative. Facebook will rate your ad as low, medium or high depending on the text you have added on the image. Try to add less text and get a higher rating. Try not using a stock image. These are repetitive and common. It will not make your ad exclusive. Do not use a random picture, without thinking. The image that you include must be relevant all through your website.

These are one of the best Facebook marketing tips. These are sure to boost your target audience. The aim is to increase the visibility of your brand. Keep it simple on the front, make it easier for your audience to reach you, and you will reach your target.

  • I’m Alina Smith an experienced SEO copywriter and SEO expert at Radius Inbound a digital marketing agency based in Seattle. I help small businesses, advertising agencies, and corporates to produce great content. I’m responsible for every piece of work I produce for my clients. You see, over the years, I’ve realized that if I want to guarantee the highest quality, the only person I can trust to get it right every time is me. So that’s how I roll.

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