This is a small region near the Hongik University and therefore, very popular among youths and students. Hongdae boasts an ambience that inspires and encourages freedom of self-expression, which is reflected in the presence of art galleries, music bars, and many cafes. The market is open from 9 am until midnight. However, from 1 pm to 6 pm is the best time to catch local artists' showoff their crafts and talents. Keep a lookout for any cultural events, festivals and street performances.