Developing A Successful Enterprise Mobility Strategy in 2020

Enterprise mobile initiatives can solve your business problems, find you new customers, and help create innovative solutions to grow your business. Identifying business goals will lead to business solutions.

Select a minimum of three competitors to analyze. Choose competitors based on your business objectives and industry trends. Create a competitor analysis spreadsheet and document your research. This will help as you move to the next phases of your mobility strategy.

In some cases, none of your competitors may have an app. That just means you have a tremendous opportunity to be an industry leader!

The first two steps in our strategy guide help you identify your needs. Next, we want to prioritize your needs with goals and objectives.

Important questions to ask:

• Which apps will have the most impact on your business, employees, and users?
• Is your business ready to support this app?
• Is mobility the right channel to deliver the solutions the solutions your business needs?

Developing a mobile app is not the same as developing a web app. It is common for people to think it is just a screen size adjustment, but that is not the case. In fact, there is more work that goes into creating a mobile app than creating a website with the same features.

There are two popular mobile platforms: iOS from Apple and Android from Google. These mobile platforms require developing apps using their unique development environment. A mobile app’s functions are custom-designed for each mobile platform. This provides app users unique user experience specific to their mobile devices.

Companies like Google, Samsung, and Apple are rapidly advancing mobile technology. Every year, we see new versions of mobile devices and platforms. Because the landscape changes so quickly, agility is crucial to a successful mobility strategy. Alongside your long-term plan, you will need to consider short-term requirements. In mobile app development, you will need to continue supporting your apps to address bugs, new features, and security vulnerabilities.

Last and certainly not least, you must outline your security strategy and internal governance policy. Larger organizations may need to establish a governance team. This team will have members representing each department affected by mobility solutions.

An effective enterprise mobility strategy offers endless ways to impact business growth. Learn how to succeed with digital transformation in 2020.