Email Appending (also known as e-appending or email append) is a process of matching client’s data against the marketer’s database to add missing email addresses.
This marketing practice permits customers to maintain accurate and up-to-date information about prospects. Email appending is one of the easiest ways to grow the marketing list. This service helps the businesses in re-engaging with the old customers and also improving the sales ROI.
In 2020, telemarketing might not be popular as it was in the past, but it remains one of the most popular marketing strategies to grow the business. With that said, convincing customers to make a sale over the call is hard. Hence, it is advisable to follow telemarketing tips to make the most of the outbound calls.
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