Listly by Nicola Scott
A list of marketing ideas for spray tanners
Never underestimate how important it is to build relationships. Whatever you do try to think of different ways to include other businesses.
With the popularity of social media, blogging, video marketing and email marketing, salon owners can promote online marketing efforts to attract customers.
With Google Places, creating a great listing takes just a few minutes and doesn’t cost a thing.
Not really much to do with spray tanning but making a list is the first step in getting things done.
Text offers to clients when you get an unexpected space in your diary
Spray tan parties are great because most of your costs are fixed, with the cost of the solution being negligible. Once you have paid for all the gear, got yourself out to someone's home, set up the equipment then it is virtually as easy to do 10 people as it is to do 1 person.
Keep customers coming back to you by providing them with incentives through your customer loyalty cards. For example, each time they get a tan, give them a stamp on their customer loyalty card.
Your VIP club might include benefits such as priority appointments, hair services provided by your salon's top stylists and colourists, car service to and from the salon and a special waiting area stocked with wine, coffee, tea, fruit and other healthy snacks.
You could get fliers designed for just a fiver, in fact you can get all sorts of things for a fiver.
Invite your top clients to visit your salon for a happy hour, where you serve a signature cocktail, appetizers and desserts. Ask each client to bring a friend along who has never received services at your salon.