The first thing that matters a lot in the best branding as well as in marketing is the size of the candle box. While purchasing, the buyer also notices the size of the candle box unintentionally. The box should not be over packed/ oversized. The over-packaging/ over-sizing of the box means that a big box keeps some space after placing a candle in it. To fill the gap, you have to stuff the candle box with packaging stuff, which may present the item too bigger than the standard size.